Posts by Eric Schwartzman
Ruder Finn Chief Emmanuel Tchividjian on Social Media in Public Relations Ethics
Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the…
Read MoreSending Press Releases Out with PR Newswire Chief David Armon
Using press release services to get company news picked up by the media and for digital PR is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon…
Read MoreHow to Pitch Entertainment News Veteran John Horn
Former LA Times entertainment reporter John Horn talks about how he decides what entertainment news stories to cover, what’s happening in the talent agency business and much more. John Horn used to cover entertainment for the Los Angeles Times, where he wrote about movies, agencies and Hollywood. I worked with him on the Salt Lake…
Read MorePitching Trade News to PR Week
Editor of PR Week, Keith O’Brien talks about covering the PR industry and how to get your trade news featured. Keith O’Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, website, PR, conference and events. Show Notes: 5:08 – O’Brien discusses the elements…
Read MoreHow to Book Guests on NPR’s “All Things Considered” with Carol Klinger
Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close…
Read MoreSEO Russell Wright Teaches Keyword Theming
September 5, 2008 – Every public relations consultant needs should take a basic SEO training course. Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimization consulting. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as…
Read MorePitching Stories to PR Tactics & Strategist Editor-in-Chief John Elsasser
Editor-in-Chief of PR Tactics & Strategist John Elsasser explains the mission of PRSA’s publications, what he covers and how technology has changes his process and focus. John Elsasser is the Editor-in-Chief for PRSA’s award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and…
Read MoreNew York Times Media Business Columnist David Carr on the Rise of Social Media
This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr. Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section…
Read MorePR Agency Management Deep Dive with PRSA Fellow Ira Yellen
The challenges of effective, efficient PR agency management PRSA Fellow Ira Yellen. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America…
Read MoreBasics of Pitching Company News with Veteran Journalist Spencer Ante
BusinessWeek computers department editor Spencer Ante goes On the Record…Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Show notes: 4:54 – Ante details a typical day at the office. 6:17 – Ante on his new book recently…
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