B2B Marketing Stacks

Uber Efficiency: Integrating Martech into End-to-End Tech Stacks

By Eric Schwartzman | June 6, 2022

A technology stack whose component parts don’t adequately connect can hardly be called a stack: it’s more like a collection of severed organs—or worse, a Frankenstack.  While a company in the midst of a digital pivot can limp by with systems siloed according to department or task, a digitally advanced company runs on all cylinders…

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Beginner’s Guide to Vertically Integrated vs. Best-of-Breed Software

By Eric Schwartzman | July 30, 2019
vertical integration zoho

In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to end in one, integrated application. If you’re looking make a digital transformation at your business, which means convert your analog business processes to 100% digital processes, this post will help decide what kind of software…

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Disruptive Innovation through End-to-End Solutions

By Eric Schwartzman | July 23, 2019

This is a primer for business people. You don’t need to be a techie to get this. In my last post, I explained how businesses are leveraging disruptive technology to outperform their competitors by accelerating the customer journey. In this post, I’ll explain how end to end solutions are used to disrupt markets and help…

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Zoho Grows B2B Lead Generation Software Stack

By Eric Schwartzman | April 14, 2018
lead generation crm zoho

As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their features and capabilities, supporting the vertical integration of cloud stacks from different providers has become riskier and more challenging. Trading off the breadth and depth of disparate point solutions in exchange for a vertically integrated,…

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How to Integrate Slack and ProWorkFlow with Zapier

By Eric Schwartzman | February 23, 2018

If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m going to save you time and money. It’s easy to see why people get excited about simplifying the software they use at work by integrating different tools. For employees, getting different tools to talk to each other means…

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B2B Marketing Stacks: 6 Reasons Slack is Conquering Collaboration at Work

By Eric Schwartzman | February 1, 2018
B2B Marketing Stacks

Technology is always advancing. So when businesses chose new tech to add to their growth marketing stack, they’re gambling it’ll be useful long enough to make learning it and buying it worthwhile. In our quest to innovate, we need a B2B martech stack that doesn’t get old too quickly, and that works well with the…

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HOW TO: Keep WordPress Blogs Malware Free

By Eric Schwartzman | September 15, 2012

I just sat through a session on WordPress Themes, which might sound like a dull topic, cause frankly it is. But that didn’t stop Sé Reed from making her session engaging, entertaining and adorable. Maybe it’s because of her riff on famous Shakespearean lines for introducing key concepts. The name of the session was “What’s…

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