Digital Marketing Training

5 Reasons Why Online Training is the New Normal

By Eric Schwartzman | June 19, 2020

It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, with the pandemic still out there and so little known about the disease, it’s terrifying. Especially for high risk folks. As a result, mostly by necessity, online training has gone mainstream. Even my mother-in-law,…

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4 Reasons Why Online Training Makes Sense for Your Business

By Eric Schwartzman | June 6, 2020

If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…

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How to Lead a Hands-On Social Media Training

By Eric Schwartzman | May 24, 2020
social media training seminar by Eric Schwartzman

In digital marketing, content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so effective, why is it…

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How to Scale Online Customer Success with Online Training

By Eric Schwartzman | May 22, 2020
Eric Schwartzman produces on-demand and virtual instructor-led training courses

I started beating the online training drum in 2010. But it took a pandemic and a lockdown for us to finally wake up to real value of online training, as well as virtual meetings. After a decade producing virtual instructor-led and self-paced online trainings to onboard users for SaaS companies and boost customer success, online…

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Behavioral Training: Growth Mindset for Innovation and Leadership

By Eric Schwartzman | March 8, 2018
behavioral training

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…

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Protecting Patient Privacy on Social Media: Must-Read HIPAA Guide

By Eric Schwartzman | February 10, 2018

The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA. It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision…

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SAP Marketing via B2B Online Training Courses [PODCAST]

By Eric Schwartzman | September 3, 2015

Find out how SAP marketers are using eLearning to drive the adoption of their latest software products and why social networks may need better legal chops to stand up to DMCA takedown requests from startups like Ashley Madison B2B Marketing News and Trends Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to…

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Social Media Compliance for Financial Services

By Eric Schwartzman | August 8, 2014

Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has…

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What’s Holding You Back from Achieving Results with Social Media?

By Eric Schwartzman | October 25, 2013

Today’s workforce communicates and gets information through social media. It is a mainstream communications channel. 87% of companies use and 23% of online time is spent on social media. The more people who talk about you on social media, the further the conversation carries. Reach is determined by the number of people involved in the…

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Netvibes Set Up Tutorial: Step-by-Step Guide

By Eric Schwartzman | June 20, 2013
Netvibes Google Reader

This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…

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No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.

The information's efficacy is contingent on numerous factors, often outside of our control, including your application of the strategies taught, market conditions, competition, and other economic variables.

By using these recommendations, you agree to indemnify and hold harmless Schwartzman & Associates, Inc., its officers, employees, and agents from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, arising out of or related to your use of the information and techniques provided in the program.

In no event shall Schwartzman & Associates, Inc. be liable for any direct, indirect, punitive, incidental, special, or consequential damages to property or life, whatsoever arising out of or connected with the use or misuse of any information we provide. However, in instances of gross negligence, our liability shall be limited to the amount paid for the program by the participant.

It is recommended that users exercise their discretion and manage their risks while implementing the strategies provided in the program.