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B2B Digital Marketing

This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…

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Using Virtual Reality for Teachable Moments

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time.  It’s…

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Building a Social Media Literate Workforce [PODCAST]

[audio: http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Literacy_and_Ethics.mp3] Social media marketing is no longer enough. You need a social media literate workforce, says Jeanne Meister, best-selling author of The 2020 Workplace. Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency.

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What Social Business Can Learn from Brand Marketers

It’s not easy to systematically maintain a consistent customer experience among hundreds of retail stores staffed by different people from disparate cultures across the globe. But that’s exactly what great retail brands do best.  They guarantee the same quality and standards worldwide. Have you ever wondered how they do it? The answer is a well…

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4 Advantages of Online Social Media Training Over Classroom Learning

When it’s done right, online social media training — which involves relaying key concepts, hands-on tutorials and best practices through prerecorded videos — is actually more effective than classroom learning. In a recent survey of 1,021 experts, 60% agreed that by 2020 “there will be mass adoption of teleconferencing and distance learning…” And this will…

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Social Media as Modern Day Portrait Painting

Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves, which they displayed proudly above their mantles to mark of their conquest. Coco Chanel refused this inspired, arresting portrait of herself by Marie Laurencin, because it didn’t provide the ego boost she sought. The most successful portrait artists accentuates their subjects best features.…

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