fbpx Skip to content

B2B Digital Marketing

B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could be…

Read More

This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…

Read More

Using Virtual Reality for Teachable Moments

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time.  It’s…

Read More

Social Media Ethics with Best Selling Author Jeanne Meister

Social media marketing is no longer enough. You need a social media ethics and literacy, says Jeanne Meister, best-selling author of The 2020 Workplace. Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency. Jeanne Meister…

Read More

What Social Business Can Learn from Brand Marketers

It’s not easy to systematically maintain a consistent customer experience among hundreds of retail stores staffed by different people from disparate cultures across the globe. But that’s exactly what great retail brands do best.  They guarantee the same quality and standards worldwide. Have you ever wondered how they do it? The answer is a well…

Read More

4 Advantages of Online Social Media Training Over Classroom Learning

When it’s done right, online social media training — which involves relaying key concepts, hands-on tutorials and best practices through prerecorded videos — is actually more effective than classroom learning. In a recent survey of 1,021 experts, 60% agreed that by 2020 “there will be mass adoption of teleconferencing and distance learning…” And this will…

Read More