B2B Digital Marketing

B2B Growth Marketing vs B2B Marketing – What’s the Difference?

By Eric Schwartzman | July 4, 2020
b2b growth marketing

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…

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Revenue Attribution Models for B2B Marketers

By Eric Schwartzman | February 12, 2020

With buyer expectations at all time high, finding the best revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could…

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This Self Help Book Changed My Life

By Eric Schwartzman | October 13, 2019

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…

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B2B Sales and Marketing Alignment: 3 Blind Spots to be Mindful Of

By Eric Schwartzman | October 11, 2019

Everyone in B2B sales and marketing these days is talking about aligning sales, marketing and even customer service to increase conversions and circumvent churn. The holy trinity of alignment has given life to a new management discipliner called revenue operations. As a life long student of the digital business strategy who wrote a best seller…

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$30M Fine for Unlawful Lead Generation Could Push More Web Data Scrapers Offshore

By Eric Schwartzman | September 20, 2019

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…

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Disruption Innovation as a Business Strategy

By Eric Schwartzman | July 12, 2019

Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.

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Using Virtual Reality for Teachable Moments

By Eric Schwartzman | February 12, 2018

Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time.  It’s…

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B2B Digital Marketing: How to Get Found by Qualified Job Candidates

By Eric Schwartzman | May 30, 2017
B2B Digital Marketing Jobs

In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…

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Digital Marketing Strategy: Cultural Cognition at a Communications Tactic

By Eric Schwartzman | May 14, 2015
B2B Digital Marketing Strategy

If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers…

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Social Media Ethics with Best Selling Author Jeanne Meister

By Eric Schwartzman | January 6, 2014

Social media marketing is no longer enough. You need a social media ethics and literacy, says Jeanne Meister, best-selling author of The 2020 Workplace. Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency. Jeanne Meister…

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No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.

The information's efficacy is contingent on numerous factors, often outside of our control, including your application of the strategies taught, market conditions, competition, and other economic variables.

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It is recommended that users exercise their discretion and manage their risks while implementing the strategies provided in the program.