B2B Digital Marketing
The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…
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With buyer expectations at all time high, finding the best revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could…
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And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…
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Everyone in B2B sales and marketing these days is talking about aligning sales, marketing and even customer service to increase conversions and circumvent churn. The holy trinity of alignment has given life to a new management discipliner called revenue operations. As a life long student of the digital business strategy who wrote a best seller…
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To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…
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Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.
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Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time. It’s…
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In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…
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If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers…
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Social media marketing is no longer enough. You need a social media ethics and literacy, says Jeanne Meister, best-selling author of The 2020 Workplace. Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency. Jeanne Meister…
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