Shared Media

Instagram and Tik Tok: Modern Day Portraits

By Eric Schwartzman | June 9, 2020

Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves and displayed proudly above their mantles to mark their conquest. Coco Chanel refused this inspired, arresting portrait of herself by Marie Laurencin, because it didn’t provide the ego boost she sought. The most successful portrait artists accentuates their subjects best features. In classic…

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Outsourcing Social Media to a Digital Marketing Agency without Selling Your Soul

By Eric Schwartzman | March 15, 2011

I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck, and Elizabeth Bellanti.  In a room packed with digital marketing agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a…

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Secrets of Successful Facebook Company Page Marketing

By Eric Schwartzman | December 17, 2010

More than 20 million people connect to Facebook Pages on a daily basis, and if you’re a marketer, your goal is to be one of those pages, interacting with users the same way they interact with their friends. La Coste markets through a Facebook Page, a Facebook Application and Facebook advertising.  Prior to their entrée…

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Using Twitter for Business- Branded vs. Personal Accounts

By Eric Schwartzman | February 3, 2010

A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…

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Jeff Jarvis Delivers Open Source Keynote at Syndicate Conference

By Eric Schwartzman | May 16, 2006

Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s the speaker I’m most excited about hearing from at the conference. He started with a list of topics: Then he took a vote, looking for guidance on what to talk about. It reminds me of the studios’ early experiments to produce interactive movies, where…

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Social Media Aggravates Credibility at New York Times

By Eric Schwartzman | May 9, 2005

Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…

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