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Posts Tagged ‘psychographics’

Cambridge Analytica Slammed for Psychographic Advertising

psychographic advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation of…

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Facebook Marketing Strategy Seminar on Psychographic Advertising

facebook marketing strategy

A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…

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