Cambridge Analytica Slammed for Psychographic Advertising

psychographic advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers, marketers, and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation…

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Digital Media Monitoring Audit: Transatlantic Trade and Investment Partnership (TTIP)

Conducting a Social Media Audit for US Dept. of State

A digital media monitoring audit I recently conducted for Ambassador Deborah McCarthy at the US Embassy in Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research, which shows 71% of of Eastern Europeans support a proposed free…

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Facebook Marketing Strategy Seminar on Psychographic Advertising

facebook marketing strategy

A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…

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