Posts Tagged ‘psychographics’
Cambridge Analytica Slammed for Psychographic Advertising
Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation of…
Read MoreSocial Media Audit: Transatlantic Trade and Investment Partnership (TTIP)
A social media audit I recently conducted for Ambassador Deborah McCarth at the US Embassy to Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research which shows 71% of of Eastern Europeans support a the proposed free…
Read MoreWhy Facebook Could Become a Less Important Lead Generation Source
If the case studies and news highlights in this blog post are any glimpse of things to come, than corporate Facebook Pages could become less important to marketers once they learn that the real power of a social network. Spoiler Alert The best times to post, types of content and Facebook content marketing strategy is…
Read MoreFacebook Marketing Strategy Seminar on Psychographic Advertising
A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…
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