Posts Tagged ‘climate change’
Defending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger and Phd in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies. He is a Fellow of the American Association for the Advancement of Science, as well as the founding…
Read MoreClimate Scientist on Culprits in PR War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
Read MoreDigital Marketing Strategy: Cultural Cognition at a Communications Tactic
If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers…
Read MoreNaomi Oreskes Talks About Her Book Merchants of Doubt
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts Climate Scientist Michael E. Mann Reveals Culprits in War Against Science MIT…
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