PR Tech

4 Ways to Use Podcast Monitoring for Your Brand

By Eric Schwartzman | May 22, 2021

Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but for listeners, it’s being built on a strong foundation laid by decades of podcasters and their fans.  This podcasting ecosystem is more interactive than it may appear, with fans more engaged and more likely to…

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How To Manage Your Reputation on Google Search

By Eric Schwartzman | November 30, 2020

What people see when they Google your name is your reputation. So if you’ve ever wondered why some brands have more comprehensive search engine result pages than others, this post is for you. How does Google decide which brands get a knowledge panel, Twitter boxes, video clips, or carousel results? Your brand search engine result…

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3 Webinar Marketing Lessons from SNL at Home

By Eric Schwartzman | April 28, 2020

As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…

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Los Angeles PR Agency Leaders Share COVID-19 Communications Advice

By Eric Schwartzman | April 16, 2020

For PR Tech Wednesdays this week, I organized a panel of Los Angeles Public Relations agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to talk about how they’re handling media relations and public relations during the COVID-19 pandemic. It’s definitely not business as usual, but clients…

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Is Artificial Intelligence a Risk, and If So, Why?

By Eric Schwartzman | April 15, 2020

For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely that many jobs which involve solving specific tasks that don’t change much will eventually become automated. The risk of replacement is higher for some careers than others. To appreciate whether or not AI is likely…

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COVID-19 Crisis Communications Webinar with Los Angeles PR Leaders

By Eric Schwartzman | April 12, 2020

This Wednesday 4/15/20 at Noon Pacific Time, a panel of Los Angeles public relations agency leaders will convene to discuss developing effective, tasteful COVID-19 media pitches on PR Tech Wednesdays, a weekly video chat open to the first 100 attendees at no charge. REGISTER Angling pitches and press materials so they’re relevant to the news…

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PR Tech Wednesdays April Line Up and New Venue

By Eric Schwartzman | March 26, 2020

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its webinar platform and is moving to add capacity. REGISTER I am unable to transfer your registration so you will need to sign up again if you want to stick around. Sorry for the hassle. April…

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Are Sentiment Analysis Algorithms Accurate?

By Eric Schwartzman | March 19, 2020

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…

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How to Measure the Business Impact of PR

By Eric Schwartzman | February 20, 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood (@jonnybentwood), Global Head of Data & Analytics at Golin, who generously demonstrated on PR Tech Wednesday how to slay the business impact and lack of metrics dragons. To effectively measure the business impact of…

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Which Jobs are Most at Risk of Being Replaced by AI?

By Eric Schwartzman | February 6, 2020
Risk of Replacement - Cognitive Labor by Kai-Fu Lee

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations jobs being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller AI Superpowers.…

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