B2B Events mobile apps

The killer app for marketing B2B events is nothing less than a mobile app. Attendees are already using mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into connected communities, that drive business outcomes? Mobile B2B Event…

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You don’t necessarily need a lot of money to look great, according to Emmi Sorokin who works as a men’s style consultant. In this short video, Emmi helps Eric Schwartzman, Bryan Person, Donald Harris and others at SxSWi 2010 improve their sense of personal style. The Social Media Boot Camp comes to Los Angeles, August…

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Here’s a one-on-one I did with Kaiser Kuo who spoke about Google in China at SXSW. I attended the conference primarily to do research for a book I’m writing on B2B applications of social media. Here the highlights of our conversation. The Social Media Boot Camp comes to Los Angeles, August 16-17, 2010. Bring your…

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b2b marketing at sxsw

B2B Marketing at SXSW takes many forms, from trade show exhibits to parties to swag. But the best B2B marketing opportunities at SXSW come from influencing the influencers from the podium. To be most effective generating buzz at SXSW, secure a speaking spot, which is done online through the SXSW panel picker. Next the Le…

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