B2B Events Mobile Marketing Business Requirements Checklist

B2B Events mobile apps

The killer app for marketing B2B events is nothing less than a mobile app. Attendees already use mobile apps to network digitally at conferences and trade shows so why not make mobile part of your digital marketing strategy at B2B events and transform your events into connected communities that drive business outcomes? Mobile B2B Event Strategy…

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B2B Marketing at SXSW through Keynotes and Panels

b2b marketing at sxsw

B2B Marketing at SXSW takes many forms, from trade show exhibits to parties to swag. But the best B2B marketing opportunities at SXSW come from influencing the influencers from the podium. To be most effective generating buzz at SXSW, secure a speaking spot, which is done online through the SXSW panel picker. Next the Le…

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