PR Pitching Tips for Los Angeles Times Columnist Joel Stein

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations firms, and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford, and then worked for Martha Stewart for a year. After two years…

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PR Pitching Tips with Reuters News Editor Martin Howell

This is an excellent interview with Martin Howell, editor-in-charge of Reuters Inc., about covering corporate corruption, citizen journalism, and the impact of SEO consultants on the business of journalism.  If you’re in public relations and you’re interested in pitching financial news to reporters, this interview – recorded before social media for financial services became mainstream…

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PR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi

In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…

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Public Relations Master Class with Peter Himler

media relations master class

Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…

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Pitching Hard News with CNN Anchor Renay San Miguel

If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…

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