Posts Tagged ‘Media Relations’
PR Pitching Tips for Los Angeles Times Columnist Joel Stein
This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations firms, and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford, and then worked for Martha Stewart for a year. After two years…
Read MorePR Pitching Tips for Technology Writer Steve Lohr at The New York Times
This is a recording of a presentation by New York Times technology editor, Steve Lohr, who invited to keynote the Public Relations Society of America’s Technology Conference in New York. He focuses on how public relations agency pros can best support his reporting efforts. PR Pitching Tips 3:03 – Steve Lohr introduces his keynote on how…
Read MorePR Pitching Tips with Reuters News Editor Martin Howell
This is an excellent interview with Martin Howell, editor-in-charge of Reuters Inc., about covering corporate corruption, citizen journalism, and the impact of SEO consultants on the business of journalism. If you’re in public relations and you’re interested in pitching financial news to reporters, this interview – recorded before social media for financial services became mainstream…
Read MorePR Pitching Tips for the Wall Street Journal with Editor Matt Murray
I recorded this exclusive interview with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations firms. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received a master’s…
Read MoreMedia Training Tips from Senior Public Relations Counselor Jim Cameron
This interview is embarrassing because he turned the tables and disarmed me. Jim Cameron is a master media trainer, and in this exclusive interview, he talks about how to stay on message and control an interview, which he does. Jim Cameron of Cameron Communications, Inc. is a public relations agency leader and transit advocate with…
Read MoreFashion PR Pitching Tips with Glamour Magazine with Editor Wendy Naugle
I talked to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories, and how she prefers to receive pitches from fashion PR firms. Wendy Naugle is a health deputy editor at Glamour magazine. Before joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also worked at…
Read MoreSports Public Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about Sports PR at the NHL, the fan base, and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
Read MorePR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi
In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…
Read MorePublic Relations Master Class with Peter Himler
Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
Read MorePitching Hard News with CNN Anchor Renay San Miguel
If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
Read More