This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years…

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This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…

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This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism.  If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social…

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This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals.  Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist.  Murray received…

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This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…

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I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…

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This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…

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In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…

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media relations master class

Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the…

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If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…

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