Posts Tagged ‘Media Relations’
How to Pitch Los Angeles Times Columnist Joel Stein
This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years…
Read MoreHow to Pitch Steve Lohr at The New York Times
This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…
Read MoreHow to Pitch Financial News to Reuters with Editor Martin Howell
This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism. If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social…
Read MorePitching the Wall Street Journal with Editor Matt Murray
This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals and startups. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. …
Read MoreMedia Training Deep Dive with Jim Cameron
This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me. Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…
Read MorePitching Story Ideas to Glamour Magazine with Editor Wendy Naugle
I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…
Read MorePublic Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
Read MorePitching Broadcast News with CNN Anchor Ali Velshi
In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…
Read MorePublic Relations Master Class with Peter Himler
Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
Read MorePitching Hard News with CNN Anchor Renay San Miguel
If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
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