Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle
I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches.
Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also worked at Family Life and American Baby.
4:49 – Wendy Naugle on how tech savvy the fashion, health and beauty world is: “Our readers are…on the internet, looking at blogs, and are part of that entire [tech savvy] culture.”
5:28 – Naugle on how she uses the internet to cover the news.
6:12 – Naugle talks about the email newswires she receives.
6:52 – Naugle on how many PR pitches she receives daily and what makes a great pitch.
7:51 – Naugle on how she sorts through PR pitches: “I do rely on skimming, so that’s why it’s great if it [the pitch] can be something that’s concise and to the point.”
8:42 – Naugle on prioritizing her emails.
9:19 – Naugle on the importance of having a clear subject headline. 10:05 – Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: “We cover the reader’s entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more.”
11:49 – Naugle talks about covering body acceptance and dieting stories.
13:51 – Naugle discusses Glamour?s role in helping women maintain a healthy lifestyle: “We know women don’t get this information [on various health issues] from their doctors…we are a place that’s a great medical authority for them.”
15:14 – Naugle discusses Glamour?s online audience and how readers use the Glamour website.
16:42 – Naugle on how many people use the health tools available on Glamour’s website.
17:04 – Naugle talks about how readers find Glamour online.
17:49 – Naugle discusses the trend of using celebrities on the cover of magazines.
18:16 – Naugle offers her definition of fashion today.
19:34 – End.