Content Marketing Agency Services

If you want more of the same, informational keyword-orientated fluff, there's no shortage of content marketing agencies to choose from. But if you want a creative content marketing strategy that not only earns top rankings but sets you apart from your competition, contact us.

Here's an example of a commerce content marketing strategy we developed and executed for an online hat store that earned them 400% revenue growth from organic search in just 10 months.

 

After evaluating their direct competitors who were controlling the lion's share of unbranded organic hat-related search traffic – using the framework I outline in my best-selling book The Digital Pivot: Secrets of Online Marketing – I created a novel content marketing strategy for outperforming their competitors. In order to lead with original, fresh photography, I set a photo licensing deal with Getty Images and launched a new online celebrity fashion media entity focused on celebrity hat fashion called Hatwalk. Hatwalk, a new WordPress blog I set up, was designed to dominate organic search results for unbranded, hat-related, long-tail search terms, while backlinking seed keywords to American Hatmaker’s collection and product pages on Shopify.

Ecommerce Content Marketing that Drives Revenue

Established in February 2000 by best-selling author Eric Schwartzman, Schwartzman & Associates is a Los Angeles-based content marketing agency that offers a full range of commerce content services SEO, writing, infographics, videos, and whitepapers to help businesses drive revenue

With a data-driven approach and an omniscient understanding of marketing strategy, our content marketing agency helps buyers make purchasing decisions. Our team of experts specializes in brand journalism, SEO, podcasting, video production, social media marketing, influencer marketing, advertising, copywriting, email marketing, and marketing automation.

Whether it's B2B content marketing, e-commerce, or SaaS, we have the experience and expertise to create effective marketing strategies that help buyers and sellers connect online. With a focus on storytelling and reputation management, we help brands connect with their target audience and build lasting relationships.

Contact us to learn how their organic and innovative content strategy can help take your business to the next level.

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Eric Schwartzman is an established thought leader in the marketing industry and has been recognized as one of the world's most influential speakers on marketing topics. His innovative approach to marketing has earned him a reputation as a leading innovator in the field, and his insights and expertise are highly valued by businesses around the world.
Digital marketing consultant Eric Schwartzman has over 20 years experience in content marketing.

CONTACT US

Increase your revenue from organic search traffic

Approach to Content Marketing

At Schwartzman & Associates, we take a creative, data-driven approach to content marketing. We work with our clients to understand their audience and develop a content strategy that drives organic traffic that converts. Our approach is driven by data analysis and informed by our knowledge of the latest trends, technologies, and Google algorithm updates.

Content Strategy and Creation

Our content marketing agency provides comprehensive content strategy, creation services, and search engine optimization (SEO). We create blog posts, white papers, podcasts, videos, infographics, and interactive content that help our clients reach their target audience. Our content creators work closely with our clients to ensure that the content we create aligns with their goals, brand voice, and mostly importantly, generates revenue.

B2B Content Marketing Case Study

The Sonoma Wine Tasting Report is a content marketing campaign that has achieved great success in securing feature coverage on ABC News, San Francisco Chronicle, Press Democrat, Sonoma Gazette, and many others. This campaign is driven by a strong content strategy, using data and research to find just the right approach to every aspect of the campaign. The goal is to create compelling content that helps the target audience, which is largely B2B, to better understand the nuances of the Sonoma wine tasting experience. With the help of expert graphic design and social media marketing, this campaign has been able to make a splash in every market it has entered, from Los Angeles to Chicago to New York. By using a variety of marketing services, including influencer marketing, email, and advertising, the Sonoma Wine Tasting Report has been able to create a truly omniscient presence that helps to elevate the brand and connect with customers in every way possible.

Case Study - The Sonoma Wine Tasting Report is a content marketing campaign that has achieved great success in securing feature coverage on ABC News, San Francisco Chronicle, Press Democrat, Sonoma Gazette, and many others. This campaign is driven by a strong content strategy, using data and research to find the right approach to every aspect of the campaign. The goal is to create compelling content that helps the target audience, which is largely B2B, better to understand the nuances of the Sonoma wine-tasting experience. With the help of expert graphic design and social media marketing, this campaign has been able to make a splash in every market it has entered, from Los Angeles to Chicago to New York. By using a variety of marketing services, including influencer marketing, email, and advertising, the Sonoma Wine Tasting Report has been able to create a truly omniscient presence that helps to elevate the brand and connect with customers in every way possible.

Copywriting and SEO

We understand that storytelling, brand journalism, images, copywriting, video production, and search engine optimization (SEO) are critical components of any content marketing strategy. Our copywriters are skilled at creating compelling content that drives leads and sales. We also leverage data visualization tools and platforms to help you understand the data and analytics we use to optimize your content for Google, Bing, and AI training sets.

Eric Schwartzman is an established thought leader in the marketing industry and has been recognized as one of the world's most influential speakers on marketing topics. His innovative approach to marketing has earned him a reputation as a leading innovator in the field, and his insights and expertise are highly valued by businesses around the world.
Digital marketing consultant Eric Schwartzman has over 20 years experience in content marketing.

CONTACT US

Increase your revenue from organic search traffic

Social Media Marketing

Particularly for visual and impulse products, but for some B2B marketers as well, social media is an essential tool for content marketing. Our team of social media marketing experts create and manage social media campaigns that help our clients build their brand and engage with their audience. We use data to identify the best social media platforms for our clients and create content that engages their audience.

Email Marketing

Email marketing is a powerful tool for lead nurturing and sales. Our email marketing campaigns are designed to help our clients automate the process of converting marketing qualified leads into sales qualified leads. We use data to create targeted email campaigns to build customer journeys that speak directly to our clients' audience and generate qualified leads.

SEO Content Marketing Case Study

Schwartzman & Associates nearly tripled organic search revenue in just 10 months and grew organic backlinks 3500%. This organic search engine optimization content marketing program increased organic search revenue close to 300% per month, on average. Compared to all other inbound digital channels, our organic search strategy lifted revenue nearly 350% more than the second closest channel – social media – which only grew 66%.
Schwartzman & Associates nearly tripled organic search revenue in just 10 months and grew organic backlinks 3500%. This organic search engine optimization content marketing program increased organic search revenue close to 300% per month, on average. Compared to all other inbound digital channels, our organic search strategy lifted revenue nearly 350% more than the second closest channel – social media – which only grew 66%.

Influencer Marketing

Influencer marketing is becoming an increasingly popular approach to content marketing through third-party endorsements. Our team of experts helps our clients identify and work with influencers who can promote their brands and drive sales. We use rigorous data analytics to identify the best influencers for our clients and create campaigns that are aligned with their goals.

Marketing Automation

Marketing automation can help our clients save time and money while driving results. Our team of experts helps our clients implement marketing automation software and create campaigns designed to drive leads and sales.

B2B Content Marketing

B2B content marketing requires a different approach than B2C marketing. Our team of experts understands the unique needs of B2B businesses and creates content that speaks directly to their audience. We use data to create content that resonates with B2B decision-makers and drives sales.

At Schwartzman & Associates, we are dedicated to helping our clients achieve their marketing goals. Whether you need help with content strategy, creation, or distribution, we can help. Contact us today to learn how we can help your brand succeed with content marketing.

Eric Schwartzman is an established thought leader in the marketing industry and has been recognized as one of the world's most influential speakers on marketing topics. His innovative approach to marketing has earned him a reputation as a leading innovator in the field, and his insights and expertise are highly valued by businesses around the world.
Digital marketing consultant Eric Schwartzman has over 20 years experience in content marketing.

CONTACT US

Increase your revenue from organic search traffic

Content Marketing Agency Services FAQ

Over the last 20 years, we've had the opportunity to work in a variety of industries and niches.

Here's a list of sectors and clients we've served:

  1. Federal Government Agencies: US Dept. of State, New Zealand Trade & Enterprise, Singapore Ministry of Information
  2. Defense: US Dept. of Defense, US Marine Corps, US Army North, NORAD 
  3. Ecommerce: American Hatmakers, Halleck Vineyards, Future 5 Elements Luxury Skincare, Yamaha
  4. Enterprise: Boeing, Johnson & Johnson, McKesson
  5. Associations: AARP, Public Relations Society of America, Market Research Assoc., National Funeral Directors Association
  6. Entertainment: Cirque du Soleil, Lucasfilm, Britney Spears, Pussycat Dolls
  7. Technology: Ecast, Gracenote
  8. Financial Services: Inter American Development Bank, City National Bank, Quicken Loans
  9. Professional Services: Korn Ferry, Hecker Law Firm
  10. Media: Olympics, Associated Production Music
  11. Hospitality: Hard Rock, Marriott
  12. Higher Ed: BYU, Texas A&M, UCLA

Schedule a consultation if you'd like to learn what we did for any of these clients.

Ecommerce Content Marketing Case Study

For this ecommerce client, we grew their traffic more than 2000% in 14 months from organic search through creative content marketing. Here's a snippet, but please contact us for the complete case study.

Schwartzman & Associates, an SEO consultancy, successfully increased their ecommerce client's organic monthly unique visitors from 10,000 to 217,000 using creative content marketing strategies. Their team of SEO specialists and consultants utilized their expertise in search engine optimization, website design, and digital marketing to optimize the website for search engines and social media platforms. Their content marketing strategy included research on keywords, video optimization, and development of valuable and informative content for the target audience. Through their efforts, the client experienced significant growth in organic traffic, indicating the effectiveness of their marketing strategy. This case study demonstrates the importance of SEO consulting services and their role in driving revenue growth for ecommerce companies.

Schwartzman & Associates, an SEO consultancy, successfully increased their ecommerce client's organic monthly unique visitors from 10,000 to 217,000 using creative content marketing strategies.

B2B Content Marketing Case Study

For this talent agency, we secured top rankings for their most profitable keywords through content marketing. Here are the results we achieved, but please contact us for the complete case study.

Top Organic Website Rankings Highlight Expertise in Competitive Sector - In a highly competitive sector, a group of companies have risen to the top of search engine rankings through their expertise in search engine optimization. The organic search results, as seen in the screenshot, demonstrate the effectiveness of their SEO strategies, which have been implemented by SEO consultants and specialists. Their skills in optimizing website design, keyword research, and content marketing have improved their search engine rankings, resulting in increased revenue and online visibility. These companies have proven their unique knowledge and experience in the field of SEO and digital marketing, showcasing their ability to analyze data, understand search engine algorithms, and communicate effectively with their audience. Their success in the organic search results highlights the importance of investing in search engine optimization consultancy and consulting services for small businesses looking to increase their online presence and market share.

In a highly competitive sector, a group of companies have risen to the top of search engine rankings through their expertise in search engine optimization. The organic search results, as seen in the screenshot, demonstrate the effectiveness of their SEO strategies, which have been implemented by SEO consultants and specialists.

Content Marketing Case Study

For this client, we generated over half a million dollars in new revenue entirely through organic search in less than 8 months. Contact us for a detailed case study on how we did it.

Schwartzman & Associates' team of SEO consultants generated over $582,000 in revenue for their ecommerce client on Shopify through Google organic search in less than 8 months. The team utilized their search engine optimization expertise and consulting services to optimize the website, including research on keywords and algorithms. Their strategy involved social media and content marketing, as well as video and YouTube optimization. The team's experience in small business SEO allowed them to analyze data and understand the ROI and lead generation from organic search. Based in Los Angeles, the team worked closely with the client's in-house marketing team to develop a marketing strategy that included SEM and WordPress contentn marketing. The team's expertise in optimizing for organic search and their unique skill set proved valuable in this successful marketing campaign. The Shopify revenue report provides detailed information and recommendations for companies seeking to improve their e-commerce revenue through organic search.

Schwartzman & Associates' team of SEO consultants generated over $582,000 in revenue for their ecommerce client on Shopify through Google organic search in less than 8 months.

Based on the proprietary framework outlined in our founder's best-selling book The Digital Pivot: Secrets of Online Marketing, we take a sequential approach to content marketing that starts with owned media before advancing to social, earned, and paid media.

You can download a FREE copy of the book here.

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman with a foreword by New York Times Best Selling Author David Pogue is a comprehensive guide that teaches businesses how to adapt to the digital world and make a successful online marketing strategy. The book starts with an introduction to the history of marketing and how it has changed with the advent of digital technology. It then delves into the different aspects of online marketing, including website design, content marketing, social media marketing, email marketing, and search engine optimization. The author explains each concept in detail and provides practical advice on how businesses can implement them to increase their online visibility and attract more customers. He also emphasizes the importance of measuring the success of online marketing campaigns and how businesses can use analytics to make data-driven decisions. The book also includes case studies of successful online marketing campaigns and interviews with experts in the field, providing real-world examples and insights. Overall, The Digital Pivot is a valuable resource for businesses looking to make a successful transition to the digital world and improve their online marketing efforts.

We use on-page, off-page, local, and technical SEO strategies and tactics to discovery high-conversion keyword opportunities. After 20 years of experience, we've developed effective processes and procedures that are proprietary. We do not share them publicly.

Yes. We develop original digital content designed to attract qualified customers and leads for our clients in a variety of formats, including:

  1. Editorial news content
  2. Bylined article placements
  3. White papers
  4. Ebooks
  5. Photography
  6. Graphic design
  7. Website development

Contact us for samples that are relevant to your industry.

We use a variety of web analytics tools and services, depending on the objective of our clients. Nut some of the tools we use include:

  1. Google Analytics, Google Search Console, Bing Webmaster Tools
  2. SEMRush, Ahrefs, Serp Robot
  3. Local Falcon, MOZ
  4. Cora, Lucid Charts

While all clients use different distribution strategies and channels to maximize reach and engagement, here are some similarities that apply to the majority of content marketing campaigns we've executed:

  1. Fill a Content Vacuum: While you can always try and beat the content leaders by creating better or more comprehensive content, we prefer to develop content in areas people are searching where a glut exists.
  2. Press Releases: We use press releases to distribute content to hundreds of websites that syndicate news.
  3. Newsfeeds: We develop our own automated newsfeeds for clients that get aggregated and republished by hundred of websites.
  4. Social Media: We use social media campaigns to extend the reach of client news through branded and influencer accounts.

For more information on how we distribute out client's content assets to maximize reach and engagement, contact us.

To ensure optimal exposure and engagement, we employ a multi-faceted approach to content promotion and outreach.

These are the factors that impact our approach to content promotion:

  1. Audience Research: We conduct thorough research to identify and understand your target audience. This includes demographics, interests, online behaviors, and preferred channels.

  2. Content Distribution Channels: We leverage a wide range of channels to disseminate your content effectively. This may include social media platforms, email marketing, industry-specific publications, influencer collaborations, and more.

  3. SEO Optimization: Our team provides search engine optimization (SEO) services to improve the visibility and discoverability of your content in search engine results. We conduct keyword research, optimize meta tags, and ensure your content aligns with relevant search queries.

  4. Social Media Engagement: We utilize various social media platforms to engage with your target audience, sharing your content, initiating discussions, and fostering relationships. This helps amplify your reach and drive meaningful interactions.

  5. Influencer Partnerships: We establish strategic partnerships with influential individuals or brands in your industry to extend the reach and credibility of your content. This involves collaborating on content creation, guest blogging, or obtaining endorsements from respected figures.

  6. Email Marketing Campaigns: We leverage the power of email marketing to deliver tailored content directly to your audience's inboxes. Through segmented lists and personalized messaging, we ensure your content reaches the right individuals at the right time.

  7. Content Amplification: We explore paid advertising options, such as native advertising, sponsored content, or display ads, to amplify your content's reach and drive targeted traffic.

  8. Data Analytics and Optimization: We closely monitor the performance of your content promotion efforts using advanced analytics tools. This allows us to identify areas for improvement, make data-driven decisions, and optimize our strategies to maximize engagement and conversions.

By combining these strategies, we strive to ensure that your content reaches the right audience, generates meaningful interactions, and supports your broader marketing objectives.

Contact us to learn how we can develop a content marketing strategy for you.

We try to build a collaborative partnership with clients to support the content creation process.

Here's an overview of the expected level of involvement and collaboration during the content creation process:

  1. Initial Consultation: We begin by conducting an in-depth consultation to understand your goals, target audience, brand voice, and content objectives. This kick-off helps align our efforts and set a solid foundation for the content creation journey.

  2. Content Strategy Development: Together, we develop a comprehensive content strategy that outlines the brand voice, topics, formats, messaging, and distribution channels. We welcome client input and ideas.

  3. Content Ideation and Approval: Our team will present content ideas and outlines based on the agreed-upon strategy. We actively seek your feedback, suggestions, and preferences to ensure our content aligns with your vision and goals. We value your input in refining and finalizing the content concepts.

  4. Content Creation and Review: Once the content creation is underway, we maintain open lines of communication and provide regular updates on the progress. We encourage you to review the drafts, offer feedback, and suggest any necessary revisions to ensure the content meets your expectations and brand guidelines.

  5. Collaboration on Visual Assets: If visual elements such as images, infographics, or videos are part of the content, we collaborate with you in selecting or creating these assets. Your feedback and direction help us tailor the visual components to match your brand identity and effectively convey your message.

  6. Timely Feedback and Approvals: Prompt and clear communication from your end regarding content revisions, approvals, and deadlines greatly aids the efficient execution of the content creation process. Your timely feedback allows us to maintain momentum and deliver high-quality content within the agreed-upon timelines.

  7. Ongoing Communication: We encourage ongoing dialogue throughout the content creation process. Our team remains accessible to address any questions, concerns, or additional ideas that arise during the collaboration. We value your active participation and seek to create a seamless partnership in bringing your content vision to life.

Contact us to explore how we can collaborate with you in your next content marketing initiative.

Yes. In addition to content marketing services, we also provide:

Contact us to schedule a complimentary consultation to explore how we can help you.

Eric Schwartzman is an established thought leader in the marketing industry and has been recognized as one of the world's most influential speakers on marketing topics. His innovative approach to marketing has earned him a reputation as a leading innovator in the field, and his insights and expertise are highly valued by businesses around the world.
Digital marketing consultant Eric Schwartzman has over 20 years experience in content marketing.

CONTACT US

Increase your revenue from organic search traffic

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.

The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.

On the Record Online Podcast by Eric Schwartzman

On the Record Online

The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.

Eric Schwartzman

Digital Marketing Consultant

I'm a native Los Angeleno, husband, father, and tennis fan.

As a digital marketing consultant, I have 20-years of experience serving clients such as Boeing, Johnson & Johnson, Toyota, the United States Marine Corps, and hundreds of SMBs.

As a global online marketing consultant, I advise, train, facilitate, and coach individuals and organizations on how to grow revenue by pivoting to innovative online and internet marketing initiatives.

I have over 450,000 digital marketing students online. I wrote the first book on B2B digital marketing and a new book called The Digital Pivot: Secrets of Online Marketing. I founded and sold a successful digital marketing SaaS startup and was the Chief Revenue Officer at a $1B B2B.

Digital Marketing Consultant Eric Schwartzman at the Indian Wells Tennis Garden
Rafa bombed at the BNP Paribas Tournament at Indian Wells in Palm Springs, California.
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B2B Marketing Book
Social Marketing to the Business Customer is the first book ever written on B2B content marketing. It features knowledge on brainstorming, lead generation, podcasting, twitter, social media, marketing research, word of mouth, and more. Break down the silos in your business and realize the promise of b2b content marketing.
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