Creative Content Marketing Agency
Established in February 2000 by best-selling author Eric Schwartzman, Schwartzman & Associates is a boutique content marketing agency providing thought leadership level B2B and commerce content marketing services.
Schwartzman & Associates is a content marketing agency with expertise in developing and distributing creative content for organizations and individuals in the following vertical sectors:
- Consumer Ecommerce
- Luxury Brands
- Media Business
- Political Campaigns
- Wine & Spirits
We are also published authors and journalists, podcast and video production professionals, and expert SEO consultants with dedicated B2B content marketing services.
Schwartzman & Associates is a content marketing agencies offering comprehensive content marketing, marketing strategy, video production, white papers, copywriting, and graphic design services.
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Case Study: Ecommerce Content Marketing
We created a blog called The Hat Walk for American Hatmakers. For the first 5 months, we added search engine optimized web copy to 6 collection pages and published 4 original blog articles each month.
For the next 3 months, we lifted Hatwalk’s publication schedule to 12 articles per month, created a template for optimizing product pages, and completed the optimization of 5 product pages. By the end of the 10th month, American Hatmakers had a proven organic search marketing strategy, a fully search engine optimized online store, and an effective content marketing strategy.
- Situation - Despite best efforts, America Hatmakers was not generating significant sales through organic search. They relied exclusively on Google Ads to generate sales, depleting their profit margins. They had tried blogging, but after publishing 155 posts and buying hundreds of paid posts with inbound links, their blog was delivering fewer than 1,000 visitors a month and generating negligible sales.
- Approach - Schwartzman & Associates created an editorial blog called The Hat Walk, publishing 14 original, search engine optimized articles each month about the hats celebrities are wearing on red carpets and runways.
- Results - The Hat Walk Blog became a top-ranking destination for 225k monthly visitors searching commercial intent keywords with high conversion probability. The content commerce program by Schwartzman & Associates nearly quadrupled revenue from organic search in just ten months.
Content Marketing Agency
Schwartzman & Associates is a creative content marketing agency offering clients the following portfolio of specialized, content development and distribution services.
- Content Strategy Development
- Content Creation (Blogs, Articles, Videos, Infographics)
- Content Distribution and Promotion
- Social Media Content Management
- SEO (Search Engine Optimization)
- Email Marketing Campaigns
- Content Analytics and Performance Tracking
- Content Calendar Management
- Influencer Outreach and Collaboration
- Content Audits and Optimization
- Website Content Management
- Thought Leadership Content
- Case Studies and Whitepapers
- Content Localization and Translation
- Content Editing and Proofreading
- Content Marketing Workshops and Training
- Landing Page Content Creation
- Content for E-books and Guides
- Podcast and Webinar Production
- Content for Social Advertising Campaigns
Strategic Content Marketing Methodology
Our Content Marketing Agency specializes in crafting buyer-centric content that strategically fills informational vacuums, ensuring your brand gets found by potential buyers. We offer a range of content marketing services, from in-depth research and strategic content planning to content creation that addresses specific buyer needs. With our expertise, your content will act as a magnet, attracting and engaging your target audience ultimately driving valuable leads and conversions. Discover how our content can propel your brand to the forefront of your industry.
Practice Area: Climate Advocacy Content Marketing
Despite the existential threat of climate change, few are willing to invest the time and energy to study the science behind the threat. Instead, we assess the risk based on our allegiance to our tribe.
We defer final judgment to influencers in our community. Scientific evidence is culturally random. What matters more is who says what. Getting GOP constituents to support climate policy requires GOP messengers.
Bipartisan Strategic Communication White Paper
"A great playbook for public affairs professionals when it comes to the art and science of climate communication. I urge you to read it!"
~ Michael E. Mann
Distinguished Professor of Atmospheric Science
Penn State University
Digital Content Marketing Agency
With specialized expertise in content strategy, we leverage our proprietary methodology to deliver measurable results in the shortest possible period of time. Let us hit the ground running for your business, with essential skills to keep you ahead in the digital landscape. Lift your content game to the next level and maximize your online impact with the prowess of an expert Digital Content Marketing Agency.
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Content Marketing Agency FAQ
Schwartzman & Associates is an award-winning Content Marketing Firm with global experience offering clients a comprehensive portfolio of creative content marketing services.
Over the last 20 years, we've had the opportunity to work in a variety of industries and niches.
Here's a list of sectors and clients we've served:
- Federal Government Agencies: US Dept. of State, New Zealand Trade & Enterprise, Singapore Ministry of Information
- Defense: US Dept. of Defense, US Marine Corps, US Army North, NORAD
- Ecommerce: American Hatmakers, Halleck Vineyards, Future 5 Elements Luxury Skincare, Yamaha
- Enterprise: Boeing, Johnson & Johnson, McKesson
- Associations: AARP, Public Relations Society of America, Market Research Assoc., National Funeral Directors Association
- Entertainment: Cirque du Soleil, Lucasfilm, Britney Spears, Pussycat Dolls
- Technology: Ecast, Gracenote
- Financial Services: Inter American Development Bank, City National Bank, Quicken Loans
- Professional Services: Korn Ferry, Hecker Law Firm
- Media: Olympics, Associated Production Music
- Hospitality: Hard Rock, Marriott
- Higher Ed: BYU, Texas A&M, UCLA
Schedule a consultation if you'd like to learn what we did for any of these clients.
Ecommerce Content Marketing Case Study
For this ecommerce client, we grew their traffic more than 2000% in 14 months from organic search through creative content marketing. Here's a snippet, but please contact us for the complete case study.
B2B Content Marketing Case Study
For this talent agency, we secured top rankings for their most profitable keywords through content marketing. Here are the results we achieved, but please contact us for the complete case study.
Content Marketing Case Study
For this client, we generated over half a million dollars in new revenue entirely through organic search in less than 8 months. Contact us for a detailed case study on how we did it.
Based on the proprietary framework outlined in our founder's best-selling book The Digital Pivot: Secrets of Online Marketing, we take a sequential approach to content marketing that starts with owned media before advancing to social, earned, and paid media.
You can download a FREE copy of the book here.
We use on-page, off-page, local, and technical SEO strategies and tactics to discovery high-conversion keyword opportunities. After 20 years of experience, we've developed effective processes and procedures that are proprietary. We do not share them publicly.
Yes. We develop original digital content designed to attract qualified customers and leads for our clients in a variety of formats, including:
- Editorial news content
- Bylined article placements
- White papers
- Graphic design
- Website development
Contact us for samples that are relevant to your industry.
We use a variety of web analytics tools and services, depending on the objective of our clients. Nut some of the tools we use include:
- Google Analytics, Google Search Console, Bing Webmaster Tools
- SEMRush, Ahrefs, Serp Robot
- Local Falcon, MOZ
- Cora, Lucid Charts
While all clients use different distribution strategies and channels to maximize reach and engagement, here are some similarities that apply to the majority of content marketing campaigns we've executed:
- Fill a Content Vacuum: While you can always try and beat the content leaders by creating better or more comprehensive content, we prefer to develop content in areas people are searching where a glut exists.
- Press Releases: We use press releases to distribute content to hundreds of websites that syndicate news.
- Newsfeeds: We develop our own automated newsfeeds for clients that get aggregated and republished by hundred of websites.
- Social Media: We use social media campaigns to extend the reach of client news through branded and influencer accounts.
For more information on how we distribute out client's content assets to maximize reach and engagement, contact us.
To ensure optimal exposure and engagement, we employ a multi-faceted approach to content promotion and outreach.
These are the factors that impact our approach to content promotion:
Audience Research: We conduct thorough research to identify and understand your target audience. This includes demographics, interests, online behaviors, and preferred channels.
Content Distribution Channels: We leverage a wide range of channels to disseminate your content effectively. This may include social media platforms, email marketing, industry-specific publications, influencer collaborations, and more.
SEO Optimization: Our team provides search engine optimization (SEO) services to improve the visibility and discoverability of your content in search engine results. We conduct keyword research, optimize meta tags, and ensure your content aligns with relevant search queries.
Social Media Engagement: We utilize various social media platforms to engage with your target audience, sharing your content, initiating discussions, and fostering relationships. This helps amplify your reach and drive meaningful interactions.
Influencer Partnerships: We establish strategic partnerships with influential individuals or brands in your industry to extend the reach and credibility of your content. This involves collaborating on content creation, guest blogging, or obtaining endorsements from respected figures.
Email Marketing Campaigns: We leverage the power of email marketing to deliver tailored content directly to your audience's inboxes. Through segmented lists and personalized messaging, we ensure your content reaches the right individuals at the right time.
Content Amplification: We explore paid advertising options, such as native advertising, sponsored content, or display ads, to amplify your content's reach and drive targeted traffic.
Data Analytics and Optimization: We closely monitor the performance of your content promotion efforts using advanced analytics tools. This allows us to identify areas for improvement, make data-driven decisions, and optimize our strategies to maximize engagement and conversions.
By combining these strategies, we strive to ensure that your content reaches the right audience, generates meaningful interactions, and supports your broader marketing objectives.
Contact us to learn how we can develop a content marketing strategy for you.
We try to build a collaborative partnership with clients to support the content creation process.
Here's an overview of the expected level of involvement and collaboration during the content creation process:
Initial Consultation: We begin by conducting an in-depth consultation to understand your goals, target audience, brand voice, and content objectives. This kick-off helps align our efforts and set a solid foundation for the content creation journey.
Content Strategy Development: Together, we develop a comprehensive content strategy that outlines the brand voice, topics, formats, messaging, and distribution channels. We welcome client input and ideas.
Content Ideation and Approval: Our team will present content ideas and outlines based on the agreed-upon strategy. We actively seek your feedback, suggestions, and preferences to ensure our content aligns with your vision and goals. We value your input in refining and finalizing the content concepts.
Content Creation and Review: Once the content creation is underway, we maintain open lines of communication and provide regular updates on the progress. We encourage you to review the drafts, offer feedback, and suggest any necessary revisions to ensure the content meets your expectations and brand guidelines.
Collaboration on Visual Assets: If visual elements such as images, infographics, or videos are part of the content, we collaborate with you in selecting or creating these assets. Your feedback and direction help us tailor the visual components to match your brand identity and effectively convey your message.
Timely Feedback and Approvals: Prompt and clear communication from your end regarding content revisions, approvals, and deadlines greatly aids the efficient execution of the content creation process. Your timely feedback allows us to maintain momentum and deliver high-quality content within the agreed-upon timelines.
Ongoing Communication: We encourage ongoing dialogue throughout the content creation process. Our team remains accessible to address any questions, concerns, or additional ideas that arise during the collaboration. We value your active participation and seek to create a seamless partnership in bringing your content vision to life.
Contact us to explore how we can collaborate with you in your next content marketing initiative.
Yes. In addition to content marketing services, we also provide:
- Public relations agency services
- SEO consulting services
- Digital marketing consulting
- Digital marketing keynote presentations
- Marketing coaching services
Contact us to schedule a complimentary consultation to explore how we can help you.
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Content Marketing Agency Leaders
In the business of content marketing, Schwartzman & Associates has emerged as a frontrunner. We are industry leaders specializing in the formulation of holistic content strategies and the development of innovative and engaging content that consistently captures the attention of audiences.
With an acute awareness of prevailing industry trends and a steadfast dedication to accomplishing measurable marketing objectives, we help clients establish a digital presence that drives business results.
Employing a strategic approach that not only amplifies audience engagement but also leaves an indelible mark in the ever-evolving digital landscape. Schwartzman & Associates content marketing agency services stand as a paragon of excellence in content marketing.
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Op-eds and Articles by Eric Schwartzman
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
San Francisco Chronicle
Small Business Trends
convince & convert