Podcasts
The Digital Marketing Podcast
Optimizing Your Site for Search with Juliette van Rooyen
In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…
Enterprise SEO with Nick Wilsdon
In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick is the co-founder and CEO of TorquePartnership, a company that provides…
Google Analytics Revenue Attribution with Steffen Hedebrandt
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…
Bitcoin, Blockchain, and Cryptocurrency with Michael Terpin
Michael Terpin, an American investor, entrepreneur and former public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto…
Tech Stacks for RevOps with Jen Spencer
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…
SEO for Everyone with Yoast for WordPress
With 30% marketshare, WordPress is the world's most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…
Blitzscaling, Bigotry, and Bezos with Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies, a book he wrote with Linkedin CEO Reid Hoffman, which explains how companies like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed over profitability to achieve…
How To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and…
Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot
In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who's worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks to us about why some companies outperform online, how…
Meghan Markle, Clubhouse and Alternate Realities with Katie Kern
In this episode Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR and marketing agency with offices in Atlanta, and London, discuss Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…
The Digital PR Podcast
EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,…
Digital Marketing for Wineries (Case Study)
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce certainly involves Facebook, Twitter, YouTube, and Pinterest, it's content marketing, search engine optimization, and backlinks that attract new customers and drives online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than…
SEO for News Websites with Louisa Frahm
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO for publishers, and what she’s learned about creating resources to support SEO…
Ex-Google Search Quality Team Member Opens Kimono
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don't miss the 2023…
Outsourcing Content Marketing with Laura Smous (Verblio Review)
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you're wondering whether or not Verblio is legit, this podcast…
Scaling Owned Media Editorial with Enricko Lukman (ContentGrow Review)
There's no fooling the search engines (read, Google). They've gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in…
Content Marketing Ops with WriteAccess CEO Byron White (Review)
If you're in content marketing services and you've never heard of the Writer Access content marketing marketplace this episode can help you make more money for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has…
Exclusive Interview with Business Insider Deputy Editor Jake Swearingen
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider's meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: If you're a small business…
Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual reality, and…