Digital Transformation Advisor Eric Schwartzman

Eric Schwartzman is a digital transformation advisor and digital marketing consultant with 20-years of experience leading major initiatives for Fortune 500s, Government Agencies, NGOs, the military, SMBs and individuals.

Digital Business Experience

Eric has both digital transformation management and frontline implementation skills.

He has advised Boeing, Brigham Young University, Johnson & Johnson, New Zealand Trade and Enterprise, Singapore Ministry of Information, Toyota, UCLA, US Dept. of State, United States Marine Corps and hundreds of SMBs on digital transformation and digital marketing initiatives.

Eric is an experienced cross-functional team manager, but he also has the hands-on, applied knowledge to provide delivery as well.

Here are some of his programs.

How AI is Changing Analytics

Here's an article I wrote for Marketing Profs about how artificial intelligence is changing news and social media analytics. This tweet generated strong engagement.

What is a digital transformation?

A digital transformation is the transfer of a business process that occurs in the real world to the digital world, or improving existing business processes in digital environments.

Examples:

  • CRM implementation
  • Mobile app development
  • Voice over IP integration
  • Demand forecasting
  • Supply chain management

The coronavirus galvanized teleconferencing and marketing automation software modernized customer prospecting from outbound to inbound.

Digital transformation initiatives impact people, processes and technology, usually in that order.

While the objective is often to disrupt an industry to grow market share, digital transformation initiatives can be very disruptive to organizations and individuals undertaking them as well.

For these reasons, the right leadership is a critical factor in minimizing the risk of failure. I have led digital transformation initiatives for enterprise-class software migrations from business requirements gathering, to vendor selection, implementation, quality assurance and user training.

But that's not where I started out. I began in marketing on the client-side as an early adopter of technology and have continued passing the envelope up until now.

Sometimes my friends ask me...

What does a digital transformation advisor do?

A digital transformation advisor minimizes the risk associates with moving traditional business processes to digital environments.

To do this, I gather stakeholder requirements, surface and memorialize stated project objectives, analyze the existing business process, create business process model notation diagrams to capture workflows and develop a functional specification that forms the basis of an RFP (Request for Proposal) to solicit bids from system integrators.

Using agile software development methodologies, I also have extensive Kanban and Scrum management capabilities.

By documenting the intended outcome and managing the configuration process, I improve the likelihood of successful software implementations and migrations.

[LIVE] PhD of Physics from MIT on Science of Viral Memes & Tropes Join us for a live discussion about the ***Grand...

Posted by Eric Schwartzman on Wednesday, July 1, 2020

What is a digital marketing consultant?

A digital marketing consultant is someone who advises on making a market for products and services in digital environments via desktop and mobile devices.

Digital marketing consultants often specialize in either organic or paid media.

In digital marketing, organic media refers to natural search optimization, sharing content on social networks that drives user engagement and getting others to write, talk and link back to a client's website.

Paid media refers to Google Pay Per Click Ads, Facebook Ads, YouTube Ads, Native Ads and any other digital environment where a client pays to have their content featured.

Who is a digital marketing consultant?

Eric Schwartzman is a digital marketing consultant.

Clients hire me to help them increase revenue online through organic growth marketing programs that leverage of owned, shared and earned media marketing to grow market share.

As a former manager of a large B2B marketing team, I am a generalist with first-hand experience overseeing the implementation and development of enterprise IT solutions.

I'm also an expert in all of these areas:

  1. Digital Analytics - Because you can’t improve if you can’t measure.
  2. Marketing Automation - Finding warm leads based on digital interactions
  3. Website Performance - Maximizing site load speed to elevate rankings
  4. Search Engine Optimization - Boosting search rankings to get found
  5. Copywriting - Persuasive use of language to drive conversions
  6. Email Marketing - Personalized communications to nurture leads
  7. Content Marketing - Problem-solution storytelling to get shortlisted
  8. Blogging - Content authorship to build thought leadership
  9. Podcasting - Long-form content for community development
  10. Online Video Production - Shorter form content for community development
  11. Social Media Marketing - Social proof to add credibility and visibility
  12. Digital PR - Implied, neutral, third-party editorial endorsements

These are the disciplines required to execute an organic growth marketing strategy.

What does a digital marketing consultant do?

If you're new to digital marketing, owned media marketing refers to media you create and own, like websites, blogs, podcasts, videos, email newsletters, white papers, webinars and events, as well as the tools you use to measure and optimize those assets.

Shared refers to social media and influencer marketing. I wrote a best seller B2B social marketing.

And earned refers to guest blogging, media relations, industry awards and public speaking.

I've overseen media relations at some of the largest events on the planet including The Academy Awards, the Olympics and Star Wars Celebration.

In various capacities, I've been in digital marketing for over 20 years now.

I developed a proprietary methodology for sequencing initiatives to accelerate growth that I use to help clients implement digital marketing and digital transformation initiatives.

How much do digital marketing consultants charge?

According to 2019 research from Credo, the average worldwide rate for digital marketing consultants is $140 per hour.

For US digital marketing consultants, the average rate is $161 per hour.

But hourly rates can be tough on clients, because the consultant has no incentive to work efficiently.

Rather than bill hours, I created the Outside Insourcing model to offer clients a distinct scope of work with specific deliverables on a flat-fee basis.

Advisor, Trainer, Facilitator, Coach

As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.

As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.

As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.

I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.

Digital Marketing Achievements

  • Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
  • Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
  • Best-selling author of the first book on B2B digital marketing, published by Wiley
  • Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
  • Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
  • Senior emerging media instructor at the Public Relations Society of America

Digital Transformation Acheivements

  • VP Marketing at an gaming startup that went public on the NASDAQ
  • Founded, bootstrapped and sold a successful SaaS
  • Produced 20 online digital marketing courses with more than 200,000 enrollees
  • Led digital revenue operations at a $1B B2B implementing enterprise software migrations
  • Served as special climate communications advisor to the US Dept of State
  • Served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
  • Digital Media Usage Policy Development Advisor to the Marine Corps and Edison International

I help organizations establish their online presence, build online communities, develop go-to-media strategies and win third-party endorsements through guest blogging, media relations and industry events.

I’m a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, as well as owned, shared and earned media marketing programs.

Digital transformation advisor and <a href="https://www.ericschwartzman.com/about">digital marketing consultant</a> Eric Schwartzman
Digital transformation advisor and digital marketing consultant Eric Schwartzman
With the US Ambassador to Rome, David H. Thorne, where I gave a keynote presentation on Digital Diplomacy.
With the US Ambassador to Rome, David H. Thorne, where I gave a keynote presentation on Digital Diplomacy.
Awarding the Silicon CD to Britney Spears for most played artist on the net. I created the award for my client Gracenote.
Awarding the Silicon CD to Britney Spears for most played artist on the net. I created the award for my client Gracenote.
Leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
Leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
Consulting with US Ambassador Ambassador Deborah A. McCarthy on digital diplomacy for the  Transatlantic Trade and Investment Partnership (T-TIP).
Consulting with US Ambassador Ambassador Deborah A. McCarthy on digital diplomacy for the Transatlantic Trade and Investment Partnership (T-TIP).
Press conference with Kristen Bell at Star Wars Celebration IV (C4). I spearheaded media relations for Lucasfilm at the event, credentialing hundreds of journalists and servicing thousands of print, radio and TV news placements.
Press conference with Kristen Bell at Star Wars Celebration IV (C4). I spearheaded media relations for Lucasfilm at the event, credentialing hundreds of journalists and servicing thousands of print, radio and TV news placements.
For a decade, I led my Social Media Boot Camp as the preconference workshop for the Public Relations Society of America's annual International Conference.
For a decade, I led my Social Media Boot Camp as the preconference workshop for the Public Relations Society of America's annual International Conference.
With my client The Pussycat Dolls creator Robin Antin at a media event. I represented the band before I was married.😉
With my client The Pussycat Dolls creator Robin Antin at a media event. I represented the band before I was married.😉
I led digital marketing training seminars worldwide for over a decade. This is at the close of a session in Chicago.
I led digital marketing training seminars worldwide for over a decade. This is at the close of a session in Chicago.
I'm the producer of the largest library of <a href="https://www.udemy.com/user/ericschwartzman/">social media literacy and compliance training courses</a>, serving over 200k students.
I'm the producer of the largest library of social media literacy and compliance training courses, serving over 200k students.
Consulting with the US Embassy to Athens on strategic digital communications best practices and <a href="https://youtu.be/A4hdzRxtRoQ">keynoting a series of events</a> on the importance of a free press.
Consulting with the US Embassy to Athens on strategic digital communications best practices and keynoting a series of events on the importance of a free press.
Leading a 2-day, <a href="https://youtu.be/nzM2H8-CRA4">strategic digital communications seminar at NORAD Northcomm</a> in Colorado Springs.
My clients Doug Jack, Kenny Ortega and Sarah Kawahara holding their Emmy Awards for the Salt  Lake Olympics Opening Ceremonies.
My clients Doug Jack, Kenny Ortega and Sarah Kawahara holding their Emmy Awards for the Salt Lake Olympics Opening Ceremonies.
With Brigadier General Frederick Padilla USMC during the <a href="https://youtu.be/xYsCuezfCis">Educator's Workshop at Marine Corps Recruit Depot</a>, Parris Island, South Carolina.
With Brigadier General Frederick Padilla USMC during the Educator's Workshop at Marine Corps Recruit Depot, Parris Island, South Carolina.
<a href="https://youtu.be/dA2MPQQLgQQ?list=PLrsdgGpXQWU6kJ-nWI1eL3OsfjyTWrYk8&t=93">Keynote address delivered at the Hellenic Audiovisual Institute</a> at a special conference in new media communications.
Keynote address delivered at the Hellenic Audiovisual Institute at a special conference in new media communications.
With then California State Governor Jerry Brown at press event in Oakland California.
With then California State Governor Jerry Brown at press event in Oakland California.
I'm the producer of the largest library of <a href="https://www.udemy.com/user/ericschwartzman/">social media literacy and compliance training courses</a>, serving over 200k students
I'm the producer of the largest library of social media literacy and compliance training courses, serving over 200k students
<a href="https://youtu.be/4H266BW58Lo">Social Media Week Los Angeles Closing Keynote</a> at the Pauley Media Center in Beverly Hills.
Social Media Week Los Angeles Closing Keynote at the Pauley Media Center in Beverly Hills.
Worldcom panel appearance with New York Times Best Selling Author Jay Baer.
Worldcom panel appearance with New York Times Best Selling Author Jay Baer.
Executive briefing for the Defense Commissary Agency, headquartered at Fort Lee
Executive briefing for the Defense Commissary Agency, headquartered at Fort Lee

Latest Blog Posts

Social Media Marketing with Brian Solis

I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing…

More...

Algorithms, AI, and Accretion- Future of Digital Marketing in 2021

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive…

More...

Social Media Communications at the United States Marine Corps

Social media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity…

More...

How to Improve B2B Lead Qualification Process in Niche Markets

One of the biggest challenges when it comes to B2B lead generation is increasing lead quantity without compromising lead quality. …

More...

B2B Marketing to Niche Industries

When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and…

More...