Eric Schwartzman


I'm an earned media and growth marketing advisor.  I'm also a best selling author, international keynote speaker, trainer, mentor and coach.

I help organizations develop their key messages, go-to-media strategies and win third party endorsements through media relations mentoring.

I also specify, scope and implement business strategies and technology solutions that bypass limitations and trigger lightning fast growth.

I’m a Los Angeles native with 30-years experience disrupting B2B markets and challenging incumbents through innovative sales enablement programs, full-lifecycle digital product development, as well as public relations, promotions, training and organizational development programs.

Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

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Do it Yourself Guide to Public Relations


I founded iPRSoftware (formerly iPressroom), the first SaaS digital communications platform for marketing and corporate communications professionals.

I developed a digital elearning certification training course library that serves 300,000 students in 201 countries and have chaired conferences and led user on-boarding events for thousands of people all over the world.

I led the Center for Digital Innovation at a $1B B2B manufacturer, where I led revenue growth in their ecommerce division, lifting annual gross sales 300%.


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Weekly video chat on the latest tools and trends in online marketing and public relations.


Online Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman

Areas of expertise:

  • sales enablement
  • marketing ops
  • sales ops
  • lead generation
  • sales automation
  • marketing automation
  • pipeline management
  • demand generation
  • conversion optimization
  • global business development
  • multi-disciplinary team leadership
  • quiet-period communications
  • government relations
  • industry relations
  • analyst relations
  • media relations

My Blog

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Josh Bernoff Loves PR People

This was his opening line at this keynote this morning, because we help him get in touch with the people…


Social Media Training in Chicago Gets Thumbs Up

I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media…


Profit From Inefficiency and Die Says Esther Dyson on Charlie Rose

On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture…


15 Ways to Lead the Best Social Media Training

Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social…


New York Times Media Business Columnist David Carr on the Rise of Social Media

This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr.  Carr wrote The…