Eric Schwartzman
I'm an earned media and growth marketing advisor. I'm also a best selling author, international keynote speaker, trainer, mentor and coach.
I help organizations develop their key messages, go-to-media strategies and win third party endorsements through media relations mentoring.
I also specify, scope and implement business strategies and technology solutions that bypass limitations and trigger lightning fast growth.
I’m a Los Angeles native with 30-years experience disrupting B2B markets and challenging incumbents through innovative sales enablement programs, full-lifecycle digital product development, as well as public relations, promotions, training and organizational development programs.
Latest Research
2020 Startups Guide to Online Influence
2020 Guide to Finding Your Customers Online
Do it Yourself Guide to Public Relations
I founded iPRSoftware (formerly iPressroom), the first SaaS digital communications platform for marketing and corporate communications professionals.
I developed a digital elearning certification training course library that serves 300,000 students in 201 countries and have chaired conferences and led user on-boarding events for thousands of people all over the world.
I led the Center for Digital Innovation at a $1B B2B manufacturer, where I led revenue growth in their ecommerce division, lifting annual gross sales 300%.
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Weekly video chat on the latest tools and trends in online marketing and public relations.
- I cowrote the best-seller Social Marketing to the Business Customer, the first book on B2B demand generation.
- Created a portfolio of self-paced digital business strategy training courses used by nearly 250,000 students in 195 countries.
- Led digital business strategy professional development seminars for tens of thousands of executives all over the world.
- Created award-winning podcasts for Billboard, LA Opera and others.
Online Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
Areas of expertise:
- sales enablement
- marketing ops
- sales ops
- lead generation
- sales automation
- marketing automation
- pipeline management
- demand generation
- conversion optimization
- global business development
- multi-disciplinary team leadership
- quiet-period communications
- government relations
- industry relations
- analyst relations
- media relations
My Blog
This was his opening line at this keynote this morning, because we help him get in touch with the people…
I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media…
On another fantastic episode of Charlie Rose (my favorite interview program by far), which included a round table with venture…
Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social…
Podcast: Play in new window | Download (Duration: 1:12:30 — 67.2MB) | Embed
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This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr. Carr wrote The…