Digital Marketing Consultant in Los Angeles
Eric Schwartzman is a digital marketing consultant, entrepreneur, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. He helps clients grow their market share online.
In addition to his nearly 20 years of experience in digital marketing, he has deep knowledge of the city of Los Angeles and loves to share it with others. Ask him on Twitter where to find the best of anything in Los Angeles, and he'll be happy to share.
Eric Schwartzman's digital marketing services include ecommerce marketing, B2B content marketing, digital PR, search engine optimization, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers. He has deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
Eric Schwartzman's Digital Pivot Program helps clients achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
Eric has led digital marketing campaigns for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
He ran digital marketing at a global PR agency, founded a content management SaaS platform that currently serves clients including Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led content strategy and pivots from homegrown to enterprise software, social media platforms, and even developed an online marketplace.
Eric is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing training courses have nearly half a million enrollments worldwide.
Eric has been featured in Fast Company, Tech Crunch, San Francisco Chronicle, Yale Climate Connections, Sonoma County Gazette, Healdsburg Tribune, Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat.
He grew up in Los Angeles and has lived in Brentwood, Venice Beach, the Hollywood Hills, Beverly Hills, Topanga Canyon, Pacific Palisades, and the Pico-Robertson district, but has never the San Fernando Valley, despite doing a year of his college GE coursework at Cal State Northridge.
He currently lives in Santa Monica, California with his wife Celia, son William, and his dog Ace. Eric enjoys tennis, performing arts, fine arts, and BBQ.
Follow his blog at ericschwartzman.com/blog.
Schwartzman, Eric. The Digital Pivot: Secrets of Online Marketing. CF Kane & Sons, 2021
Gillin, Paul, and Schwartzman, Eric. Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. J. Wiley & Sons, 2011.
What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021
How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021
The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38
Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54
Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23
Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15
Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.” Yale Climate Connections, 23 Sept. 2022.
Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.
Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.
Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.” Fast Company, 07 May, 2021
Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.
Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.” Marketing Profs, 21 Apr. 2020.
Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.
Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19?” Muck Rack Blog, 4 May 2020.
Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.” Businesswire Blog, 15 Dec. 2020.
Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.
Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.
Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020
Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020
Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019
Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.” SalesHacker, 3 Dec. 2019
Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017
Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015
Schwartzman, Eric. "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015
Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat
Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013
Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat, 3 May 2013
Schwartzman, Eric. “Is Your Social Media Policy Illegal?” Ragan Daily, 12 Oct. 2012
Best Podcast, On the Record ... Online, MarCom Awards 2007
Platinum Award, Best Podcast, On the Record ... Online, PR News 2007
Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006
Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006
Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006
Bachelor of Arts, Cum Laude, San Francisco State University
Semester Abroad, Overseas Programs, Tel Aviv University
Sight & Sound Summer Program, New York University
What is a digital marketing consultant?
A digital marketing consultant is someone who advises on driving demand and generating revenue opportunities online.
Digital marketing consultants often specialize in either organic or paid media. Eric Schwartzman has digital marketing skills in paid and unpaid channels.
In digital marketing, organic media refers to natural search optimization, sharing content on social networks that drives user engagement and getting others to write, talk and link back to a client's website.
Paid media refers to Google Pay Per Click Ads, Facebook Ads, YouTube Ads, Native Ads and any other digital environment where a client pays to have their content featured.
Who is a digital marketing consultant?
Eric Schwartzman is a digital marketing consultant.
Clients hire me to help them increase revenue online through organic growth marketing programs that leverage of owned, shared and earned media marketing to grow market share.
As a former manager of a large B2B marketing team, I am a generalist with first-hand experience overseeing the implementation and development of enterprise IT solutions.
I'm also an expert in all of these areas:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
These are the disciplines required to execute an organic growth marketing strategy.
What does a digital marketing consultant do?
If you're new to digital marketing, owned media marketing refers to media you create and own, like websites, blogs, podcasts, videos, email newsletters, white papers, webinars and events, as well as the tools you use to measure and optimize those assets.
Shared refers to social media and influencer marketing. I wrote a best seller B2B social marketing.
And earned refers to guest blogging, media relations, industry awards and public speaking.
I've overseen media relations at some of the largest events on the planet including The Academy Awards, the Olympics and Star Wars Celebration.
In various capacities, I've been in digital marketing for over 20 years now.
I developed a proprietary methodology for sequencing initiatives to accelerate growth that I use to help clients implement digital marketing and digital transformation initiatives.
How much do digital marketing consultants charge?
According to 2019 research from Credo, the average worldwide rate for digital marketing consultants is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
But hourly rates can be tough on clients, because the consultant has no incentive to work efficiently.
Rather than bill hours, I created the Outside Insourcing model to offer clients a distinct scope of work with specific deliverables on a flat-fee basis.
Advisor, Trainer, Facilitator, Coach
As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
Digital Marketing Achievements
- Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Best-selling author of the first book on B2B digital marketing, published by Wiley
- Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Senior emerging media instructor at the Public Relations Society of America
Digital Transformation Acheivements
- VP Marketing at an gaming startup that went public on the NASDAQ
- Founded, bootstrapped and sold a successful SaaS
- Produced 20 online digital marketing courses with more than 200,000 enrollees
- Led digital revenue operations at a $1B B2B implementing enterprise software migrations
- Served as special climate communications advisor to the US Dept of State
- Served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Digital Media Usage Policy Development Advisor to the Marine Corps and Edison International
I help organizations establish their online presence, build online communities, develop go-to-media strategies and win third-party endorsements through guest blogging, media relations and industry events.
I’m a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, as well as owned, shared and earned media marketing programs.
What is a digital transformation?
A digital transformation is the transfer of a business process that occurs in the real world to the digital world, or improving existing business processes in digital environments.
The coronavirus galvanized teleconferencing and marketing automation software modernized customer prospecting from outbound to inbound.
Digital transformation initiatives impact people, processes and technology, usually in that order.
- Artificial Intelligence
- CRM implementation
- Mobile app development
- Voice over IP integration
- Supply chain management
While the objective is often to disrupt an industry to grow market share, digital transformation initiatives can be very disruptive to organizations and individuals undertaking them as well.
For these reasons, the right leadership is a critical factor in minimizing the risk of failure. I have led digital transformation initiatives for enterprise-class software migrations from business requirements gathering, to vendor selection, implementation, quality assurance and user training.
But that's not where I started out. I began in marketing on the client-side as an early adopter of technology and have continued passing the envelope up until now.
Sometimes my friends ask me...
What does a digital transformation advisor do?
A digital transformation advisor minimizes the risk associates with moving traditional business processes to digital environments.
To do this, I gather stakeholder requirements, surface and memorialize stated project objectives, analyze the existing business process, create business process model notation diagrams to capture workflows and develop a functional specification that forms the basis of an RFP (Request for Proposal) to solicit bids from system integrators.
Using agile software development methodologies, I also have extensive Kanban and Scrum management capabilities.
By documenting the intended outcome and managing the configuration process, I improve the likelihood of successful software implementations and migrations.
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