Vendor-neutral report on 10 top platforms
Guide to Media Monitoring
Inside this Report:
- Vendor-neutral reviews of 10 popular platforms
- Features comaprisn grid and user ratings
- Beyond the AI hype; what it can and CAN'T do
- Filtering for news, social media and brand conversations
- Solving the fake news problem
- And much, much more
Media monitoring services began helping clients by finding news clippings of articles they were mentioned in.
But with the transition to digital and network distribution, news, social and brand media monitoring have become an opportunity to shift to business intelligence gathering.
Combining these external sources with your internal data and filtering it against a Boolean keyword corpus first, AI second and human analysis third results in true strategic intelligence.
To save you time and help you better understand the features and services out there, download this comprehensive 2020 Media Monitoring Buyer’s Guide, which is by far the most in-depth, analysis on the state of news media monitoring.
From the client’s perspective, one of the biggest challenges when considering switching to a new media monitoring service is training staff to learn to use it and integrating it into your martech stack.
Use this handy guide to make the right choice.
Get the Guide
Complete the form to download the white paper.