Eric Schwartzman
Author | Journalist | Strategic Advisor
Eric Schwartzman is an author and journalist whose work examines how narratives are constructed, amplified, and interpreted across modern digital and algorithmic systems. His reporting explores media, technology, influence, and the consequences of algorithmic visibility for businesses, institutions, and public discourse, with a particular focus on how credibility is established, challenged, and maintained when both humans and machines act as audiences.
His journalism and analysis have appeared in publications including Fast Company, TechCrunch, VentureBeat, Yale Climate Connections, Jewish Journal, Healdsburg Tribune, and other national and regional outlets. His work frequently sits at the intersection of journalism, technology, and power, examining how platform incentives, editorial judgment, and automated systems shape authority and public understanding.
A defining throughline in Eric Schwartzman’s career is the application of newsroom discipline to organizational and institutional communications at scale. Early on, he founded one of the first online newsroom management SaaS platforms, introducing journalistic structure, sourcing standards, and publishing workflows into corporate and institutional communications. Under his leadership, the platform supported a sustained press run and was adopted by organizations including NVIDIA, University of California, Los Angeles, Forever 21, LinkedIn, Xerox, and hundreds of other enterprises and public institutions. He later sold the company in 2025, following its maturation as a category-defining communications platform.
In the public sector, Eric Schwartzman has advised institutions including the United States Department of State and the United States Department of Defense on matters related to digital credibility, narrative integrity, and information resilience. This work addressed high-stakes environments where media dynamics, diplomacy, and security considerations converge, and where institutional trust and informational coherence are mission-critical.
Today, Eric Schwartzman’s research and journalism focus on how search engines, generative AI systems, and algorithmic platforms evaluate authority, consistency, and signal quality. His work examines how editorial judgment, data intelligence, and automated discovery increasingly interact, shaping how narratives surface, persist, and influence decision-making across society and markets.
In addition to his editorial work, Eric Schwartzman provides senior-level advisory services to organizations and public-facing leaders seeking to understand their visibility, credibility, and risk exposure across modern media ecosystems and AI-driven discovery systems. This work operates upstream of marketing or communications execution and is oriented toward governance, oversight, and long-term value. It draws on his experience as a founder, former chairman, journalist, and public-sector advisor to help leaders understand not only how they are seen, but how narrative frameworks, institutional signals, and platform incentives shape perception over time.
Taken together, Eric Schwartzman’s background in journalism, authorship, SaaS leadership, public-sector advisory work, and media systems analysis positions him as a credible candidate for board service, particularly for organizations navigating digital transformation, reputational risk, regulatory scrutiny, and the strategic implications of algorithmically mediated information environments.
Eric Schwartzman Narrative Audits
Eric Schwartzman Keynote Speaker
Eric Schwartzman Journalist
Eric Schwartzman Research
Online Reputation Defense
Eric Schwartzman is featured in:
Fast Company
TechCrunch
VentureBeat
Business Insider
Adweek
Yale Climate Connections
Sonoma County Gazette
Wine Searcher
ABC News
Eric Schwartzman Keynotes & Training
Eric Schwartzman FAQ
Eric Schwartzman is a journalist, author, keynote speaker, and senior advisor who helps leaders understand how credibility, narratives, and visibility form across modern media, search, and AI-driven discovery systems. His work spans reporting, writing, and advisory services for executives who need clear analysis and informed decision-making in complex information environments.
Eric Schwartzman is also a former chairman of an online newsroom management SaaS company that he sold in 2025, and his background includes executive-level perspective on communications operations, technology, and organizational risk. This combination of media expertise and leadership experience informs his work with founders, senior executives, and institutions.
Eric Schwartzman writes about how information moves through digital systems and how that shapes business outcomes, public understanding, and culture. His coverage includes artificial intelligence, large language models, algorithms, media monitoring, reputation, and narrative formation. He also writes about New York City news, entertainment, and culture, as well as climate science and environmental policy, with an emphasis on how public narratives and institutional incentives influence what people believe and how they act.
Eric Schwartzman has published work in Fast Company, VentureBeat, TechCrunch, Pacific Sun, Yale Climate Connections, and other outlets covering business, technology, climate, and culture. His writing is grounded in reporting and analysis, often connecting platform mechanics and media incentives to real-world consequences for organizations and communities.
Eric Schwartzman is the author of multiple books, including titles focused on digital communications and visibility. His books extend his reporting and advisory work into practical frameworks for understanding how audiences discover information, how reputations are shaped, and how organizations can communicate with clarity in fast-changing media environments.
Eric Schwartzman advisory services are designed for executives, founders, and leadership teams who need high-level guidance on media ecosystems, narrative risk, credibility, and visibility. Engagements are research-driven and diagnostic, often starting with an assessment of how an organization, leader, or issue is represented across earned media, search, social platforms, and AI-generated answers.
These advisory services may include narrative audits, digital footprint analysis, executive visibility reviews, and strategic guidance on communications resilience, designed to support long-term trust rather than short-term attention.
Eric Schwartzman advisory work is not campaign execution, ad management, or traditional agency delivery. It emphasizes analysis, decision support, and governance-level guidance. The goal is to help leaders understand how information environments work, where reputational or informational risks exist, and how to respond in a way that is ethical, durable, and aligned with organizational goals.
Eric Schwartzman covers the practical and societal implications of artificial intelligence, including how large language models change discovery, authority, and reputation. His analysis addresses how algorithms and platform design can amplify narratives, distort incentives, and reshape what audiences see and trust. This includes attention to AI visibility, credibility signals, and the way modern media systems reward certain forms of content, engagement, and distribution.
Eric Schwartzman provides executive-level advisory services that can include structured mentoring for leaders responsible for communications, reputation, and public-facing strategy. This is not generic coaching. It is domain-specific guidance focused on narrative clarity, stakeholder perception, decision-making under uncertainty, and leadership communication in high-stakes environments.
Eric Schwartzman is known for combining journalism, authorship, and executive-level advisory work to clarify how modern digital systems shape visibility, trust, and decision-making. His work focuses on understanding how narratives are framed, contextualized, and interpreted at their earliest stages, influencing how information is surfaced, amplified, and evaluated across media, search, and artificial intelligence systems. By linking platform mechanics and media incentives to narrative formation, he helps organizations anticipate and manage business and reputational outcomes over time.
Yes. Eric Schwartzman is available as a keynote speaker and has delivered talks on digital media systems, narrative risk, credibility, AI-driven discovery, and the business consequences of modern information environments. Keynotes are typically designed for executive audiences, industry conferences, and leadership teams navigating change in media and technology.
Eric Schwartzman’s work spans sectors including technology, SaaS, financial services, insurance, healthcare, luxury goods, apparel, wine, fine art, entertainment, aerospace, defense, utilities, telecom, automotive, and sustainability-focused organizations. His experience crosses both commercial and mission-driven environments.
To learn more about Eric Schwartzman, readers can explore his published articles, books, keynote topics, and professional profiles, as well as public references that document his media work, leadership experience, and advisory services.
About Eric Schwartzman
Over the past two decades, Eric Schwartzman has advised organizations at the executive and governance level on media dynamics, visibility, and credibility within competitive information environments. His experience includes work with global enterprises such as Boeing, Johnson & Johnson, and Toyota, as well as public institutions including the United States Marine Corps, the United States Department of State, and elements of the United States Department of Defense. He has also worked with hundreds of small and mid-sized organizations navigating high-stakes communications, regulatory scrutiny, and reputational risk.
In addition to his advisory work, Eric Schwartzman has founded and led technology ventures, including serving as chairman of an online newsroom management SaaS platform that was acquired in 2025. This operating experience informs his board-level perspective on product strategy, information governance, stakeholder communications, and enterprise risk in digitally mediated environments.
His work is grounded in an understanding of how narratives form, compete, and persist across modern information systems where editorial judgment, search visibility, platform incentives, and algorithmic interpretation intersect. Rather than viewing communications, media relations, or digital performance as isolated functions, he approaches them as interdependent strategic systems that influence organizational trust, resilience, and long-term value.
This combination of public-sector advisory experience, private-sector leadership, and systems-level analysis positions Eric Schwartzman as a board candidate capable of contributing informed oversight on narrative risk, digital strategy, information integrity, and the broader implications of emerging technologies for institutions operating in complex and contested information environments.
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.