Digital Marketing Training, Seminars, and Facilitation
I have 20-years experience developing and leading hands-on digital literacy professional development training seminars for conference organizers and entry-level, mid-level and c-suite professionals all over the world.
I've lead 2- and 3-day seminars for clients in a variety of industries, trade associations, membership organizations, NGOs, multilaterals, domestic and foreign government agencies and US military commands.
Expertise
- Digital Business Strategy
- Sustainable Digital Marketing Strategy
- Owned, Shared, Earned, and Paid Media Strategy
- Digital Climate Policy Public Affairs Strategy
- B2B Marketing Strategy
- Digital Lead Generation Strategy
- Digital Business Requirements Gathering
- Digital Business Process Mapping Notation
- Stacks, Automation, and Funnels
- Digital Analytics Strategy
- Digital PR Strategy
- Digital Diplomacy
- Content Marketing Strategy
- Podcasting, Blogging & SEO
- Email Marketing
- Intro to RevOps
- Zoho One
I've led trainings and facilitated planning sessions for the US Dept. of State, Singapore Ministry of Information, NORAD, Yamaha, Bombardier, US Pacific Command, National Rural Electrical Cooperative and many others. I've literally trained thousands of professionals all over the world in digital business and marketing strategy.
Training Clients
Hands On Training Seminars
The war against digital illiteracy will not be won through keynotes or breakout sessions. What’s required is hands-on training.
You can learn strategy and big ideas through keynotes and panel sessions, but actual training in a wired classroom with broadband access, step-by-step exercises and expert instruction is required to develop applied knowledge.
I've led professional development training seminars for a variety of audiences including the US Dept. of State, Singapore Ministry of Health, Yamaha, Bombardier, National Rural Electrical Cooperative and many others on all aspects of digital business.
Here are my room set up recommendations. I also host sessions at software training facilities in major metros worldwide.
Preconference Workshops
For conference attendees who want to fly in early and attend a live training sessions, I produce 1- to 3-day workshops for conference organizers. For more than 10 years, I led 2-day Social Media Boot Camps trainings for the Public Relations Society of America nationwide and annually at the PRSA International Conference for over a decade. I have also led preconference workshops for The Licensing Show, The Market Research Association, the Direct Marketing Association, Athens Journalism Society, Warisan Global, American University, UCLA, and many others.
Executive Briefings
At an executive briefing I delivered at a division of the US Army at Fort Lee in Virginia. I am frequently retained to help senior managers understand the opportunities that digital business presents. I have delivered executive briefings at the Inter American Development Bank, US Embassy to Kuala Lumpur, US Embassy to Rome, Foreign Service Institute, Boeing, Environmental Defense Fund and many others.
Custom eLearning
I produce custom eLearning courses to help clients provide employees have access to the timely information to leverage digital business technology responsibly and effectively in the work place.
Reasons to consider eLearning:
Since on demand training is prerecorded, delegates can focus on learning key concepts, and if they miss something, they can rewind and reply. And a six-hour class can be delivered online in as little as three hours, and with better retention rates
On demand training is a scalable way to teach self motivated employees digital workplace skills, while safeguarding organizations against the many legal, regulatory and competitive threats that public communications pose.
Download my course catalog [PDF], which is available for licensing.
Assessment and Certification
I produce course with integrated assessments so you can autogenerate digital report cards (SCORM or AICC) that can be transferred to your talent management system and maintain records of who's been trained in what, in the event of a dispute or investigation.
Virtual Instructor-Led Training
I create fun, informative training programs and webinars that result in a positive on-boarding experience for your customers, drive the utilization of your products and circumvent churn.
Testimonials
"I can count on Eric to delivery great webinars."
I appreciate Eric's professionalism and skill at leading webinars.
He provides a satisfying depth to the topic he presents and doesn't rush through it.
He comes across very knowledgeable and personable, which he is.
But better than my comments are these from my attendees:
- "This is the best seminar that I have attended in a long time."
- "It was a very meaty webinar - wish it could've been a little longer."
- "It gave me a solid overview of current thinking, trends and research."
John Gerstner
CEO, Communitelligence
