Training, Seminars, and Facilitation

Digital Marketing Training, Seminars, and Facilitation

I have 20-years experience developing and leading hands-on digital literacy professional development training seminars for conference organizers and entry-level, mid-level and c-suite professionals all over the world.

I've lead 2- and 3-day seminars for clients in a variety of industries, trade associations, membership organizations, NGOs, multilaterals, domestic and foreign government agencies and US military commands.

Expertise

  • Digital Business Strategy
  • Sustainable Digital Marketing Strategy
  • Owned, Shared, Earned, and Paid Media Strategy
  • Digital Climate Policy Public Affairs Strategy
  • B2B Marketing Strategy
  • Digital Lead Generation Strategy
  • Digital Business Requirements Gathering
  • Digital Business Process Mapping Notation
  • Stacks, Automation, and Funnels
  • Digital Analytics Strategy
  • Digital PR Strategy
  • Digital Diplomacy
  • Content Marketing Strategy
  • Podcasting, Blogging & SEO
  • Email Marketing
  • Intro to RevOps
  • Zoho One

I've led trainings and facilitated planning sessions for the US Dept. of State, Singapore Ministry of Information, NORAD, Yamaha, Bombardier, US Pacific Command, National Rural Electrical Cooperative and many others. I've literally trained thousands of professionals all over the world in digital business and marketing strategy.

Training Clients

Hands On Training Seminars

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The war against digital illiteracy will not be won through keynotes or breakout sessions. What’s required is hands-on training.

You can learn strategy and big ideas through keynotes and panel sessions, but actual training in a wired classroom with broadband access, step-by-step exercises and expert instruction is required to develop applied knowledge.

I've led professional development training seminars for a variety of audiences including the US Dept. of State, Singapore Ministry of Health, Yamaha, Bombardier, National Rural Electrical Cooperative and many others on all aspects of digital business.

Here are my room set up recommendations. I also host sessions at software training facilities in major metros worldwide.

Preconference Workshops

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For conference attendees who want to fly in early and attend a live training sessions, I produce 1- to 3-day workshops for conference organizers. For more than 10 years, I led 2-day Social Media Boot Camps trainings for the Public Relations Society of America nationwide and annually at the PRSA International Conference for over a decade. I have also led preconference workshops for The Licensing Show, The Market Research Association, the Direct Marketing Association, Athens Journalism Society, Warisan Global, American University, UCLA, and many others.

Executive Briefings

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At an executive briefing I delivered at a division of the US Army at Fort Lee in Virginia. I am frequently retained to help senior managers understand the opportunities that digital business presents. I have delivered executive briefings at the Inter American Development Bank, US Embassy to Kuala Lumpur, US Embassy to Rome, Foreign Service Institute, Boeing, Environmental Defense Fund and many others.

Custom eLearning

I produce custom eLearning courses to help clients provide employees have access to the timely information to leverage digital business technology responsibly and effectively in the work place.

Reasons to consider eLearning:

Since on demand training is prerecorded, delegates can focus on learning key concepts, and if they miss something, they can rewind and reply. And a six-hour class can be delivered online in as little as three hours, and with better retention rates

On demand training is a scalable way to teach self motivated employees digital workplace skills, while safeguarding organizations against the many legal, regulatory and competitive threats that public communications pose.

Download my course catalog [PDF], which is available for licensing.

Assessment and Certification

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certificate

I produce course with integrated assessments so you can autogenerate digital report cards (SCORM or AICC) that can be transferred to your talent management system and maintain records of who's been trained in what, in the event of a dispute or investigation.

Virtual Instructor-Led Training

I create fun, informative training programs and webinars that result in a positive on-boarding experience for your customers, drive the utilization of your products and circumvent churn.

Testimonials

Betty McNerney

I have attended many workshops and seminars in my 26-year career as a communications professional and I must say that Eric is perhaps the best instructor, teacher, strategic thinker I've encountered period.

Betty McNerney

Senior Director of Communications, Michigan Chamber of Commerce
Michael Kroll

Eric’s 2-day training at Toyota USA demystified social media for our organization and gave us the momentum and confidence to move forward into this brave new world. In addition to being a subject matter expert, Eric is a skilled practitioner who understands (from experience) how to leverage new media communication channels for maximum message reach and impact.

Michael Kroll

Strategic Planning Manager at Toyota USA
Cam McAlpine-APR

Eric's Social Media for PR Boot Camp was the best professional development training I have ever taken. Period.

Cam McAlpine, APR

Principal at Earnscliffe Strategy Group
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I've always benefited greatly from Eric’s input, not only as a great trainer, but also as someone who knows how to use complex data analytic platforms for strategic communications. I continue to reach out to him when I have new questions and I always walk away better informed.

Don Kilburg, Ph.D.

Spokesperson for Energy Resources, U.S. State Department
Francesca Concina

Eric has been one of the most important professional instructor I had the pleasure to meet, as he has significantly changed how I view my career.

Francesca Concina

Senior Partner at IPR Srls in Milan, Italy
Veronica Cassidy Barry

I recently had the pleasure of spending two days with Eric Schwartzman. His seminar covered many topics in a short time, and made it possible for my office to implement immediate changes that improved our capabilities. Eric had an amazing ability to deliver content for managers with diverse backgrounds from recreation to education and government.I am grateful to him for sharing his expertise and inspiring me.

Veronica Cassidy Barry

Director of Industry Outreach at United States Merchant Marine Academy
Jeff Hawley

Eric did a great job at crafting and presenting a custom Digital Media Risk & Performance training seminar at Yamaha Corporation of America. Eric made a great effort to target the training content to the needs of Yamaha and partnered with our team in designing the course to ensure that it drove real results. Great work and highly recommended.

Jeff Hawley

Marketing Director at Yamaha Music
Valérie Bridger

Eric's two-day seminar provided my team with tons of relevant, useful information. We now have a much more global portrait of the social media world. With the information imparted, we can market online efficiently, minimize lost time and resources and get real benefits from what was a strange and complicated beast.

Valérie Bridger

Senior Communication Advisor at BRP
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Feedback from the participants was overwhelmingly positive, with many expressing their gratefulness to the U.S. Embassy to Kuala Lumpur for bringing Eric out to provide much needed digital transformation training.

Scott Rauland

Senior State Department Advisor at the U.S. Helsinki Commission
Sunshine Makarow, MBA

I recently attended a social media boot camp led by Eric Schwartzman, and I was blown away – quite honestly the best seminar I have attended on any subject matter! Eric not only provided the background to talk the talk, but the hands-on tools to walk the walk. If you are looking for a great source of education and inspiration for social media you can’t go wrong.

Sunshine Makarow

Sr. Market Development Manager at Thermo Fisher Scientific

"I can count on Eric to delivery great webinars."

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