Digital PR Consultant
Digital PR Agency
Eric Schwartzman is an experienced digital PR consultant in Los Angeles where he leads Schwartzman & Associate, a boutique public relations agency. His PR firm has a wealth of mainstream media relations experience in the entertainment, media, technology, and ecommerce industries. He has worked for a number of digital PR agencies, including Rogers & Cowan and Weber Shandwick, and also founded his own digital PR firm. He is also the author of 2 best-selling books and a contributor to several top-tier publications.
Behind closed doors: The truth about PR firms
Digital PR Services
Eric with Malcolm Gladwell in Los Angeles.
Eric is an expert in digital public relations, with extensive knowledge of the industry and its best practices. He has led successful digital PR campaigns for various clients, from small startups to multinational corporations.
As the founder of the first online newsroom management service, digital marketing instructor at the Public Relations Society of America, and head of his own digital PR firm, Eric understands the importance of collaboration and transparency in building effective digital PR strategies. He works closely with his clients to understand their needs and develop a customized approach to help them achieve their marketing objectives.
Digital PR Services
Eric's digital PR services include content marketing, SEO, influencer marketing, reputation management, crisis management, email marketing, and social media marketing. He is skilled in online PR agency services, including the development of effective press releases and media coverage. He also has experience working with clients in a variety of industries, including ecommerce, SaaS, tech startups, and B2B companies.
- Special Event Pressrooms
- Credentialing Media for Events
- News Media/Press Relations
- Industry Analyst Briefings
- Trade Show PR Campaigns
- Bylines/Op-eds
- Red Carpet Arrivals
- Celebrity Appearances
- Press Releases/Press Conferences
- Media Advisories/Photocalls
- Digital PR/Authority Backlinks
- Reputation Management
- Crisis Management
- Online Newsroom Management
Performance Public Relations (Special Offer)
For ecommerce clients, we offer a performance-based billing model. Clients can choose from a range of trusted news media publications and pay only if an article is placed. We do not control the tone of the article. But we can guarantee it will be positive and include a backlink to a page of your choice. Prices start at $10k per article.
SEO PR
A true pioneer in the industry, Eric has a comprehensive understanding of SEO and how it can be leveraged to build a strong online presence. He is skilled in the use of social media platforms, including viral video development and production, as well as social commerce. He is also an expert in web advertising and has led successful campaigns for a range of clients.
Senior Public Relations Consultants
Eric's team of experts is made up of skilled professionals who are passionate about digital PR and dedicated to delivering results. They work together to provide clients with a comprehensive range of services, from ideation to content analysis and evaluation.
Red carpet arrivals at the Emmy Awards in Los Angeles, California.
Digital PR Consulting Pioneers
Eric Schwartzman is a digital PR consultant in Los Angeles and the former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency specializing in media, entertainment, and technology.
To arrange a meeting to discuss your digital pr and/or brand marketing objectives, contact him here.
One of Schwartzman's key strengths is his ability to communicate complex marketing concepts clearly and concisely.
Eric Schwartzman ran digital marketing at a global PR agency, founded a content management SaaS platform that currently serves clients including Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B industrial manufacturer where he led B2B content marketing and SEO strategy, as well as pivots from homegrown to enterprise software and social media platforms.
He is also the founder of iPR Software and author of the best-selling books The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer and popular FREE whitepapers How To Win Support for Climate Policy, the Strategic Guide to Media Monitoring, Secrets of Successful Public Relations, and the Startup's Guide to PR.
An expert in public relations consulting, brand journalism, and online newsroom management, Eric Schwartzman led the design and development of online press rooms for Target, Toyota, and UCLA, among others.
Eric Schwartzman at the Santa Monica Pier Fishing pier in Santa Monica, California
A true digital public relations consulting pioneer, he promotes clients, manages reputations, and builds visibility and credibility through publicity campaigns, trade and mainstream media relations, press release distribution, guest posts, content marketing, and search engine optimization campaigns that leverage good PR strategy.
In addition to his roughly 20 years of experience fusing digital marketing and public relations campaigns to achieve business marketing objectives, he has deep relationships with Los Angeles-based reporters and journalists and comprehensive knowledge of the Los Angeles news media landscape.
Ask him which Los Angeles reporters and online influencers cover any given news beat on Twitter, and he'll be happy to share.
Eric Schwartzman's digital PR services include content marketing, SEO, news media relations, influencer marketing, reputation management, crisis management, email marketing, and social media marketing.
Hollywood Blvd red carpet arrivals for Academy Awards in Los Angeles, Califonia
Eric has led public relations and brand marketing campaigns for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Eric is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing communications training courses has nearly 500,000 students worldwide.
Enrollments in Eric Schwartzman's FREE digital PR training courses online.
Eric has been featured in Fast Company, Tech Crunch, San Francisco Chronicle, Yale Climate Connections, Sonoma County Gazette, Healdsburg Tribune, Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat.
Schwartzman & Associates was the agency of record for Lucasfilm's Star Wars Celebration in Los Angeles.
He grew up in Los Angeles and has lived in Brentwood, Venice Beach, the Hollywood Hills, Beverly Hills, Topanga Canyon, Pacific Palisades, and the Pico-Robertson district, but has never the San Fernando Valley, despite doing a year of his college GE coursework at Cal State Northridge.
Eric Schwartzman's Digital Pivot Program helps clients achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
Eric Schwartzman has worked with a wide range of clients, including CEOs and business leaders from established companies to up-and-coming startups.
Follow his blog at ericschwartzman.com/blog. If you are looking to hire an independent digital public relations consultant rather than a giant digital PR firm, contact us here.
Eric Schwartzman lives in Santa Monica, California, with his wife Celia, son William, and dog Ace. Eric enjoys tennis, performing arts, fine arts, and BBQ.
