Digital PR Consultant in Los Angeles

Eric Schwartzman is a digital PR consultant in Los Angeles and the former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency specializing in media, entertainment, and technology.

To arrange a meeting to discuss your digital pr and/or brand marketing objectives, contact him here.

Eric Schwartzman ran digital marketing at a global PR agency, founded a content management SaaS platform that currently serves clients including Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B industrial manufacturer where he led B2B content marketing and SEO strategy, as well as pivots from homegrown to enterprise software and social media platforms.

He is also the founder of iPR Software, and author of the best-selling books The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. and popular FREE whitepapers How To Win Support for Climate Policy, the Strategic Guide to Media Monitoring, Secrets of Successful Public Relations, and the Startup's Guide to PR.

An expert in brand journalism and online newsroom management, Eric Schwartzman led the design and development of internet press rooms for Target, Toyota, and UCLA, among others.

A true digital pr pioneer, he promotes clients, manages reputations, and builds visibility and credibility through publicity campaigns, trade and mainstream media relations, press release distribution, guest posts, content marketing, and search engine optimization campaigns that leverage good PR strategy.

In addition to his roughly 20 years of experience bringing fusing digital marketing and public relations strategy to achieve business marketing objectives, he has deep relationships with LA-based reporters and journalists and comprehensive knowledge of the Los Angeles news media environment.

Ask him which Los Angeles reporters and online influencers cover any given news beat on Twitter, and he'll be happy to share.

Eric Schwartzman's digital PR services include content marketing, SEO, news media relations, influencer marketing, reputation management, crisis management, email marketing, and social media marketing.

Eric has led public relations and brand marketing campaigns for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.

Eric is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing communications training courses have nearly 300,000 students worldwide.

Eric has been featured in Fast Company, Tech Crunch, San Francisco Chronicle, Yale Climate Connections, Sonoma County Gazette, Healdsburg Tribune, Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat.

He grew up in Los Angeles and has lived in Brentwood, Venice Beach, the Hollywood Hills, Beverly Hills, Topanga Canyon, Pacific Palisades, and the Pico-Robertson district, but has never the San Fernando Valley, despite doing a year of his college GE coursework at Cal State Northridge.

He currently lives in Santa Monica, California with his wife Celia, son William, and his dog Ace. Eric enjoys tennis, performing arts, fine arts, and BBQ.

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Eric Schwartzman's Digital Pivot Program helps clients achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.

Follow his blog at ericschwartzman.com/blog. If you are looking to hire an independent digital pr consultant rather than a full service digital pr agency, contact Eric here.

What does a digital PR consultant do?

A digital pr consultant manages reputations by building visibility and credibility for clients through seemingly impartial, neutral, and unbiased online media channels. Unlike advertising, the online media coverage gained through public relations is earned rather than bought. Some say that advertising is what you pay for, and PR is what you pray for.

Eric Schwartzman is a digital PR consultant who uses message validation to enhance online visibility for clients, whether they are personalities or companies, bloggers or brands.

What are some examples of digital PR?

Since digital PR is the practice of public relations to generate online visibility and credibility, examples of digital PR are those aspects of any PR campaign that are devoted exclusively to the internet.

That means that getting an online publication to write about a client, inviting online influencers to special events, writing and submitting guest blog posts, content marketing, social media outreach, search engine optimization and product launch campaigns targeting online tastemakers all constitute digital pr.

What is the difference between PR and digital PR?

As the world becomes increasingly digital-first with respect to news and information, it is getting much tougher to distinguish digital PR from mainstream PR. We are approaching the age where all public relation is digital. Nevertheless, there are distinct differences between public relations and digital public relations.

Digital PR – promoting individuals and brands online – is a subset of PR, which is promoting individuals and brands online and in the physical world by securing editorial coverage in print news media, outdoor media, radio, and television.

The field of public relations also encompasses award ceremonies, special events, analyst briefings, press conferences, public speaking, and town hall meetings. And while these events may result in digital PR coverage, they are real-world events considered outside the scope of digital PR.

In addition to his experience in digital PR, Eric Schwartzman handled media relations at some of the largest media events in the world, including The Academy Awards, the Olympic Games, FIFA World Cup, and Star Wars Celebration.

Is digital pr content marketing?

Digital PR and content marketing are digital marketing tactics that achieve different objectives. Whereas both tactics use content to engage key audiences, build relationships, promote visibility, and improve reputations, they do so with different audiences for different reasons.

Digital PR is focused on securing coverage from mainstream media channels, consumer content marketing is focused on generating ecommerce transactions and email subscribers, while B2B content marketing is typically focused on generating marketing qualified leads (MQLs).

What is a digital PR plan?

The first step to establishing, expanding, or changing your reputation starts with a candid assessment of how you're currently perceived by the public. To give clients a sense of where they are, where they want to go, and how to get there, Eric Schwartzman conducts media audits that serve as a basis for digital pr plans.

Through news media monitoring, social media monitoring, primary market research, and focus groups, he collects the necessary data, conducts sentiment analysis, benchmarks your share of voice, and provides specific recommendations for building visibility and credibility for clients with a thorough digital pr plan.

How much does digital PR cost?

Most digital PR agencies charge clients a monthly retainer fee to perform a  scope of work and require a commitment of 3 to 6 months. Unlike advertising where you pay a fee and see your ad, PR is a process that takes time to generate results.

But since PR professionals cannot guarantee news media coverage, money spent on public relations is often considered risky. It is entirely possible to hire a PR firm for months and get no results.

Eric Schwartzman provides performance-based public relations services where clients only pay for the stories they get. Clients can choose from a selection of top tier mainstream newsmedia outlets and secure digital news media placements with outlets include Billboard, BuzzFeed, Car & Driver, Cosmopolitan, DailyMail, ELLE, Entrepreneur, Glamour, Harpers Bazaar, InStyle, Mashable, Men's Health, New York Post, POPSUGAR, Popular Mechanics, SELF, The Hollywood Reporter, TMZ, Town & Country, Vogue, Variety, USA Today, and dozens of other major digital publications.

All pay-for-performance digital features include a link to a webpage of the client's choice. We don't control the editorial, but we do guarantee that it will be a positive story designed to enhance your reputation and send traffic your way. If you would like to discuss a performance-based PR campaign, contact Eric Schwartzman.

Advisor, Trainer, Facilitator, Coach

As a professional development seminar leader, I've led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.

As a facilitator, I've led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.

As a coach, I've helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.

I've helped hundreds of individuals and SMBs increase their revenue without relying on advertising.

Digital Marketing Achievements

  • Director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
  • Managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
  • Best-selling author of the first book on B2B digital marketing, published by Wiley
  • Produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
  • Spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
  • Senior emerging media instructor at the Public Relations Society of America

Digital PR Acheivements

  • News embargos securing same day coverage in The new York Times, The Wall Street Journal, The San Jose Mercury news, The San Francisco Chronicle, Associated Press, and Variety.
  • Hosted live press conferences accommodating mainstream broadcast journalists from all the major cable and television news networks.
  • Created and managed publicity stunts at CES, NAPTE, MAGIC, SXSW, and dozens of other trade shows and conferences, resulting in national and local news media coverage.
  • And much, much more.

I help organizations establish their online presence, build online communities, develop go-to-media strategies and win third-party endorsements through guest blogging, media relations and industry events.

I’m a Los Angeles native with decades of experience disrupting B2B markets and challenging incumbents through innovative organic growth marketing programs, innovative full-lifecycle digital product development, as well as owned, shared and earned media marketing programs.

What Does a Digital Marketer Do?
By Eric Schwartzman, pp. 1–17, Copyright © 2021

 

How To Win Support for Climate Policy
For Government Agencies and NGOs
By Eric Schwartzman, pp. 1–21, Copyright © 2021

 

The Guide to the Digital Pivot
4-Step Digital Marketing Framework
By Eric Schwartzman, 2021, pp. 1–38

 

Media Monitoring Buyer's Guide
By Eric Schwartzman, 2021, pp. 1–54

 

Secrets of Successful Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–23

 

Startups Guide to Hiring Public Relations
Maximize your PR Investment
By Eric Schwartzman, 2021, pp. 1–15

Schwartzman, Eric. “Scientist Michael Mann Expresses Hope during West Coast Book Tour " Yale Climate Connections.Yale Climate Connections, 23 Sept. 2022.

Schwartzman, Eric. “Cooking on the Coast: A Peek inside Valley Ford Cheese & Creamery.” Sonoma County Gazette, The Sonoma County Gazette, 3 Aug. 2022.

 

Schwartzman, Eric. “Wine Country Fires Vindicate Climate Fears: Wine-Searcher News & Features.” Wine Searcher, 03 June, 2022.

Schwartzman, Eric. “Every Company Must Be a Tech Company First and a Media Company Second.Fast Company, 07 May, 2021

 

Schwartzman, Eric. “The Network Effect Is Anti-Competitive.” TechCrunch, 14 Sept. 2021.

 

Schwartzman, Eric. “How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs.Marketing Profs, 21 Apr. 2020.

 

Schwartzman, Eric. "10 Top B2B Influencer Marketing Tips For PR and Marketing Professionals." Top Rank Marketing Blog, 20 Apr. 2020. www.toprankmarketing.com/newsroom/10-b2b-influencer-marketing-tips/.

 

Schwartzman, Eric. “Should Your Organization Send out Communication about COVID-19? Muck Rack Blog, 4 May 2020.

 

Schwartzman, Eric. “‘What Exactly Do You Do?’ Explain Your Role in PR and Digital Marketing With This Handy Cheat Sheet.Businesswire Blog, 15 Dec. 2020.

 

Schwartzman, Eric. “The Future of Communications Is Growth Stage PR.” Spin Sucks, 12 Feb. 2020.

 

Schwartzman, Eric. “6 Considerations When Choosing a Media Monitoring Platform.” PR Daily, 3 Apr. 2020.

 

Schwartzman, Eric. “How to Select the Best Media Monitoring Solution for Your Company.” Convince & Convert, 18 Mar. 2020

 

Schwartzman, Eric. “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy.” Convince & Convert, 7 Jan. 2020

 

Schwartzman, Eric. “Lies and Bias on the Rise in Marketing and Public Relations.” MarketingLand, 17 Dec. 2019

Schwartzman, Eric. “11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019.SalesHacker, 3 Dec. 2019

Schwartzman, Eric. “How to Leverage the Gig Economy Without Getting Burned.” Adweek, 14 Feb. 2017

Schwartzman, Eric. “Reddit Threatens to Become Arbiter of Free Speech.” Venture Beat, 15 July 2015

 

Schwartzman, Eric.  "When the Storyteller Is More Important Than the Story." Adweek, May 13, 2015

Schwartzman, Eric. “Social Media in Latin America and the Caribbean Private Sector.” IDB Invest, 25 Mar. 2015

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.” VentureBeat

 

Schwartzman, Eric. “Social Media Training: Five Reasons Why It's More Important Than Ever.” Public Relations Society of America, 21 Apr. 2013

 

Schwartzman, Eric. “Social Media Monitoring Smack down: Feedly vs. Netvibes.VentureBeat, 3 May 2013

 

Schwartzman, Eric. “Is Your Social Media Policy Illegal?Ragan Daily, 12 Oct. 2012

Best Podcast, On the Record ... Online, MarCom Awards 2007

Platinum Award, Best Podcast, On the Record ... Online, PR News 2007

Award of Excellence, Best Podcast, On the Record ... Online, Society for New Communications Research 2006

Bronze Anvil, Best Podcast, On the Record ... Online, Public Relations Society of America 2006

Email Marketing Award, Marketing Sherpa, Best Podcast, On the Record ... Online, 2006

Bachelor of Arts, Cum Laude, San Francisco State University

Semester Abroad, Overseas Programs, Tel Aviv University

Sight & Sound Summer Program, New York University

Eric Schwartzman
Digital marketing consultant Eric Schwartzman
Eric Schwartzman with Ambassador David Thorne
Eric Schwartzman and US Ambassador to Rome, David H. Thorne, where I gave a keynote presentation on Digital Diplomacy.
Britney Spears with Eric Schwartzman and Ann Green
Awarding the Silicon CD to Britney Spears for most played artist on the net. I created the award for my client Gracenote.
Eric Schwartzman with US Pacific Command Public Affairs Detail at Camp HM Smith
Leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
Eric Schwartzman with Ambassador Deborah McCarthy
Consulting with US Ambassador Ambassador Deborah A. McCarthy on digital diplomacy for the Transatlantic Trade and Investment Partnership (T-TIP).
Eric Schwartzman with Kristen Bell
Press conference with Kristen Bell at Star Wars Celebration IV (C4). I spearheaded media relations for Lucasfilm at the event, credentialing hundreds of journalists and servicing thousands of print, radio and TV news placements.
Eric Schwartzman leading a 2-day seminar for PRSA
For a decade, I led my Social Media Boot Camp as the preconference workshop for the Public Relations Society of America's annual International Conference.
Eric Schwartzman with the Pussycat Dolls
With my client The Pussycat Dolls creator Robin Antin at a media event. I represented the band before I was married.😉
Eric Schwartzman with students after a seminar
I led digital marketing training seminars worldwide for over a decade. This is at the close of a session in Chicago.
Eric Schwartzman produces on-demand and virtual instructor-led training courses
I'm the producer of the largest library of social media literacy and compliance training courses, serving over 200k students.
Eric Schwartzman leading a seminar for the US Dept. of State in Greece
Consulting with the US Embassy to Athens on strategic digital communications best practices and keynoting a series of events on the importance of a free press.
Eric Schwartzman leads a seminar at NORAD Northcomm
Eric Schwartzman with clients Doug Jack, Kenny Ortega and Sarah Kawahara at the Emmy Awards
My clients Doug Jack, Kenny Ortega and Sarah Kawahara holding their Emmy Awards for the Salt Lake Olympics Opening Ceremonies.
Eric Schwartzman with USMC Brigadier General Frederick Padilla
With Brigadier General Frederick Padilla USMC during the Educator's Workshop at Marine Corps Recruit Depot, Parris Island, South Carolina.
Eric Schwartzman delivering a keynote Aristotle University Keynote
Keynote address delivered at the Hellenic Audiovisual Institute at a special conference in new media communications.
Eric Schwartzman with Govenor Jerry Brown
With then California State Governor Jerry Brown at press event in Oakland California.
Eric Schwartzman produced a library of digital media compliance training courses
I'm the producer of the largest library of social media literacy and compliance training courses, serving over 200k students
Eric Schwartzman closing keynote Social Media Week LA
Social Media Week Los Angeles Closing Keynote at the Pauley Media Center in Beverly Hills.
Eric Schwartzman with Jay Baer
Worldcom panel appearance with New York Times Best Selling Author Jay Baer.
Eric Schwartzman briefing at Fort Lee
Executive briefing for the Defense Commissary Agency, headquartered at Fort Lee

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