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B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could be…

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Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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Top 3 Benefits of the PR Cloud

There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President…

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long…

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PR Tech Wed - No Tag

Weekly Webinar at 12pm PT

Experts share the latest developments in PR Tech.

Brian_Solis

What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

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What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

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Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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USC Annenberg Relevance Report 2020

Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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PR Tech Webinar with Eric Schwartzman

How to Stay Current on the Latest PR Tech Trends

How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…

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muck rack

Muck Rack Redefines News Media Contact Research for Modern Age

By taking a novel approach to the age old problem of helping PR pros get company news to the right…

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pr enablement technology platforms comparison

PR Enablement Technology Platforms: Feature-by Feature Comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…

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How Sales Reps Become Trusted Advisors

Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…

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To Align and Drive Revenue, Jam Often and Hit Hard

In business, the concept of alignment strategy is about breaking down silos inside organizations and establishing cross-functional workflows without inhibiting…

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This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d…

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The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As a life long…

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