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Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…
Powering Modern SEO with Social Media Data
Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media data to identify which keywords and topics are truly relevant to your audience. I spoke with Katie Robbert, the CEO…
How To Pitch Stories to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information,…
Cybersecurity Risks of Digital Marketing
What’s the best way for digital marketers to generate leads online without falling prey to malicious data breaches, ransomware-driven DDoS…
Climate Scientist Reveals Culprits in War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania…
Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips…
Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing…
In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries…
Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve…
Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and…
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to…
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The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting…
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“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but…
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If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable…
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What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup…
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This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested…
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Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco,…
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SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once…
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Before the internet, news media coverage was the only earned media coverage available to B2B technology companies. Now, bloggers, podcasters,…
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The way things are headed, social media marketing courses could soon be a thing of the past. A new social…
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B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
