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Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…
How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…
A Trip Switch for Automated Autocracy [PODCAST]
Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business…
The Four Step Digital Marketing Pivot
Abraham Maslow’s Hierarchy of Needs says human behavior can be classified based on needs. To achieve our full potential, basic…
Social Media and Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers…
In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty…
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is…
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…
Read MoreIt took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
Read MoreState of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Read MoreMichael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…
Read MoreMike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…
Read MoreAudio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…
Read MoreSmartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…
Read MoreNew York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to…
Read MoreIsaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the…
Read MoreIn this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO…
Read MoreDigital Marketing Podcasts
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).

