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B2B Marketers Adopt Revenue Attribution Models
With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could be…
Top 3 Skills for Getting Future-Proof PR Jobs
Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…
Top 3 Benefits of the PR Cloud
There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President…
11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long…
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Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…
Shock and horror does not have to be your story if you get what I’m going to tell you in…
The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…
If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…
Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…
Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…
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New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…
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It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…
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How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…
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By taking a novel approach to the age old problem of helping PR pros get company news to the right…
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Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…
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Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…
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In business, the concept of alignment strategy is about breaking down silos inside organizations and establishing cross-functional workflows without inhibiting…
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And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d…
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Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As a life long…
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