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Negative SEO Attacks: Recovering from Black Hat SERP Sabotage

Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO…

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Speed Beats Price, Says Marketing Keynote Speaker Jay Baer

The hardest part of making a purchasing decision usually boils down to the infamous question, “You can have it fast,…

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Blogging for Business: Best Practices for Content Marketing

Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes….

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Digital Marketing Tips for Email Subscribers Only

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"We implemented his tips and are seeing amazing results!”

Stacy Knott, Deputy Chief

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Los Angeles PR Firm Leader Howard Bragman Passes at 66

Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the…

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Top Google Ads Agency CEO on the Impact of AI on PPC

Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena,…

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2023 Affiliate Marketing Roadmap from Anna Gita

In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of…

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Digital Marketing for Wineries (Case Study)

Think again if you think digital marketing for wineries is all about social media marketing. While winery marketing for ecommerce…

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SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm

SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions,…

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Ex-Google Search Quality Team Member Fili Wiese Opens Technical SEO Kimono

Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after…

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Outsourcing Content Marketing with Laura Smous (Verblio Review)

I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is…

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Content Marketing at Scale with Enricko Lukman at ContentGrow

How do you create content that your prspective buyers and Google will find useful and rank accordingly in SERPs? As…

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Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White

If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this…

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Scoring Media Coverage in Business Insider with Deputy Editor Jake Swearingen

This a briefing for PR agencies looking to score coverage in Business Insider with Deputy Editor Jake Swearingen, who has…

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Set Elvis Free by Ending Exclusive Theatrical Releases (Op-Ed)

“The only thing that matters is that that man gets up on that stage tonight,” says Colonel Thomas Parker after…

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Cade Metz AI

Risks and Rewards of Artificial Intelligence with Cade Metz

New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to…

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How To Pitch Story Ideas to Crunchbase News with Christine Hall

Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information,…

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Optimizing Digital Marketing Funnels for Lead Generation

So you have an extraordinarily good product or service. Best in the biz.  Unfortunately, it’s not going to do much…

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Email Marketing Best Practices from Jay Swedelson

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best…

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Marketing Tips for Subscribers Only

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Stacy Knott, Deputy Chief

NORAD

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Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.

Earned Media Podcast

The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.

On the Record Online Podcast by Eric Schwartzman

On the Record Online

The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.

No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.

The information's efficacy is contingent on numerous factors, often outside of our control, including your application of the strategies taught, market conditions, competition, and other economic variables.

By using these recommendations, you agree to indemnify and hold harmless Schwartzman & Associates, Inc., its officers, employees, and agents from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, arising out of or related to your use of the information and techniques provided in the program.

In no event shall Schwartzman & Associates, Inc. be liable for any direct, indirect, punitive, incidental, special, or consequential damages to property or life, whatsoever arising out of or connected with the use or misuse of any information we provide. However, in instances of gross negligence, our liability shall be limited to the amount paid for the program by the participant.

It is recommended that users exercise their discretion and manage their risks while implementing the strategies provided in the program.