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Lead Generation Guide for B2B Marketers
If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re selling to and where you’re starting out from. If your sales team in focused on a target audience, you’re going to want to give your reps an easy, repeatable way to personalize and tailor sales…
All Star Thought Leaders Confirmed for PR Tech Wednesdays
Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…
Minding the Gap Between What You Say and What You Do
Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…
Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech
New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…
How would it feel if your skills became obsolete because you didn’t keep yourself up to date on the latest…
By taking a novel approach to the age old problem of helping PR pros get company news to the right…
Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR…
Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time,…
In business, the concept of alignment strategy is about breaking down silos inside organizations and establishing cross-functional workflows without inhibiting…
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And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d…
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Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As a life long…
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The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may…
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To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer…
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In a finite market with a limited number of customers, building relationships with prospects early and often is the smartest…
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In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to…
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This is a primer for business people. You don’t need to be a techie to get this. In my last…
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Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.
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As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their…
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