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5 Reasons Why Online Training is the New Normal
It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, with the pandemic still out there and so little known about the disease, it’s terrifying. Especially for high risk folks. As a result, mostly by necessity, online training has gone mainstream. Even my mother-in-law,…
5 Reasons Why Online Training is the New Normal
It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, with the pandemic still out there and so little known about the disease, it’s terrifying. Especially for high risk folks. As a result, mostly by necessity, online training has gone mainstream. Even my mother-in-law,…
Racism & Diversity. Now That I Know, What Can I Do?
The recent protests calling for police reform and justice for George Floyd has shined a beacon on the issue of…
How To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary…
A Brief History of Podcasting
The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular…
When I created the Behind the Curtain podcast for the LA Opera, the goal was selling tickets to younger audiences….
Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves and displayed proudly above their mantles to mark…
This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet….
If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for…
If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization,…
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Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million….
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If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a…
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In digital marketing, content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So…
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This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together…
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I started beating the online training drum in 2010. But it took a pandemic and a lockdown for us to…
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Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing,…
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While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media…
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Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just…
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B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform that…
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Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients…
Read MoreDigital Marketing Podcasts
B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.
