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In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…
Google Analytics Revenue Attribution with Steffen Hedebrandt
In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon…
Harvard Business Analytics Program Graduate and Ambassador Shonali Burke
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement…
5 Ways to Convert Website Visitors into Customers
I was recently contacted by a small business owner who was deplatformed by Facebook. Apparently, they shut down his company’s…
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and…
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19…
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from…
Michael Terpin, an American investor, entrepreneur and public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain…
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing…
Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but…
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Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound…
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New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to…
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Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the…
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In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO…
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Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers…
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With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed…
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Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a…
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In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get…
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David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing…
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B2B Lead Gen Podcast
The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.
Podcast edition of a live, weekly video chat about the latest developments in Earned Media.
On the Record...Online
Podcast about how technology is changing the way organizations communicate (archive).
