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The New Normal is Working Together Apart

The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…

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SXSW Keynote Booker Shares Selection Criteria

If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…

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PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…

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State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

Announcing the B2B Lead Gen Podcast

To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…

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Is Your Startup Ready to Outsource PR?

Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…

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B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…

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Top 3 Skills for Getting Future-Proof PR Jobs

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…

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Weekly Live Video Chat at 12pm PT

Join our hive mind for a discussion about developments in PR Tech

Brian_Solis

Join me for a virtual PR Tech mentoring session with some of the sharpest minds in the industry.

PR Tech Wednesdays is a shared quest to keep our communications skills current.

Hope to see you there!

Top 3 Benefits of the PR Cloud

There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President…

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce

Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long…

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What Every Start Up Needs to Know Before Hiring PR

Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…

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What Most PR Firms Hope You Don’t Know

Shock and horror does not have to be your story if you get what I’m going to tell you in…

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Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…

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Lead Qualification Framework by Eric Schwartzman

Lead Generation Guide for B2B Marketers

If you’re preparing to climb the revenue growth mountain, the length of your ascent will depend largely on who you’re…

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PR Tech Wednesdays

All Star Thought Leaders Confirmed for PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…

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Minding the Gap Between What You Say and What You Do

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…

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USC Annenberg Relevance Report 2020

Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…

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How to Get Yourself, Your Company or Your Clients Featured in Up to 13,000 Podcasts

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…

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