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The New Normal is Working Together Apart
The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…
SXSW Keynote Booker Shares Selection Criteria
If you want get booked to keynote SXSW 2021, now’s the time to start planning. And what better way to…
PR Tech Wednesdays April Line Up and New Venue
PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its…
Are Sentiment Analysis Algorithms Accurate Enough?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are…
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State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
To better manage the lead to revenue path, B2Bs are aligning their sales, marketing and service operations to consolidate data,…
Clients used to want public relations practitioners with experience in their industry and relationships with reporters covering their trade. If…
Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny…
With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular, as companies search…
Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations…
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There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President…
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Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long…
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Embryos are tiny and frail. But unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re…
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Shock and horror does not have to be your story if you get what I’m going to tell you in…
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The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of…
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Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on…
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Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars…
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New technology continues to change the way organizations communicate, and how people consume media and information. And the more data…
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It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week…
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