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Search Engine Optimization Secrets from Senior SEO Strategist Juliette van Rooyen
In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…
SEO Consulting for Enterprise Clients with Nick Wilsdon
In this episode of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick Wilsdon is the co-founder and CEO of TorquePartnership, a company that…
Revenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt
In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…
PR Agency Leader Michael Terpin on Promoting Cryptocurrency and ICOs
In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…
Tech Stacks for RevOps with Jen Spencer
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…
SEO for Everyone with Yoast CEO Marieke van de Rakt
With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…
How To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…
Ecommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks…
Boutique Public Relations Agency COO Katie Kern on Diversity and Inclusion
In this episode, Katie Kern, COO of Media Frenzy Global, a public relations agency with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…
B2B Marketing Podcast FAQ
The B2B Lead Gen Podcast is a prominent digital marketing podcast aimed at helping businesses develop effective strategies to generate leads. Hosted on multiple platforms like Spotify and Apple Podcasts, the show is noted for its engaging interviews with industry experts and entrepreneurs who share actionable tips and in-depth knowledge on a range of topics, including content marketing, email marketing, social media marketing, and much more.
The podcast covers a broad range of B2B and online marketing topics. Discussions on email marketing, automation, the importance of SEO, content marketing, and ecommerce strategies are commonplace. Experts provide insightful recommendations for using tools like Google, HubSpot, Zapier, and Wordpress to boost marketing success. Other niche topics like the metaverse and data privacy have also been explored.
The B2B Lead Gen Podcast is known for its high-caliber guest list. Successful entrepreneurs, digital marketing experts, CMOs from leading enterprises, influencers, and industry thought leaders have all shared their wisdom and experience on the show. Guests offer an insider's perspective into diverse aspects of online marketing, making it an indispensable resource for all marketers.
The B2B Lead Gen Podcast is available on several platforms, including Spotify, Apple Podcasts, and RSS feeds. You can also find it online, making it easily accessible from the web. It's free to listen to and serves as an excellent learning resource for businesses and individual marketers alike.
Yes, this podcast caters to a wide audience, from seasoned marketers to beginners and non-marketers who are interested in learning more about digital marketing. The show's host and guests break down complex topics into easily understandable ideas and provide actionable tips to help businesses achieve success in their online marketing endeavors.
Yes, many episodes also feature associated blogs, newsletters, webinars, and links to useful resources. The host often highlights books that help extend learning. In some cases, listeners might even be treated to insights from the latest research in digital marketing. Plus, the podcast has its online business presence where listeners can find further information, episode recaps, and more.
New episodes of the B2B Lead Gen Podcast are published irregularly. The schedule may vary, so the best way to keep up is to subscribe on your preferred podcasting platform, such as Spotify or Apple Podcasts, so you can receive updates whenever new content is available.
Absolutely. The podcast stays at the forefront of the digital marketing field, frequently covering the latest news, trends, and changes. Whether it's about shifts in search engine algorithms, new content marketing practices, or emerging social media strategies, the podcast ensures its listeners stay ahead of the curve.
Yes, you can! There are often opportunities to engage with the podcast, such as becoming a guest or sponsoring an episode. Reach out via their website or social media channels for more information. The podcast encourages active engagement from listeners, whether it's a question or a suggestion for a future topic.
The B2B Lead Gen Podcast provides insights, strategies, and actionable tips from industry experts to help businesses effectively generate leads. The podcast covers a range of topics from SEO and PPC to social media and content marketing, all of which play vital roles in driving traffic and converting leads. By applying the strategies discussed, you can boost your business's lead generation efforts.
Not at all. The B2B Lead Gen Podcast is designed to cater to a range of listeners, from digital marketing novices to seasoned professionals. Complex topics are broken down into clear, easy-to-understand segments and all jargon is thoroughly explained. Whether you're an entrepreneur, a CMO, a marketer, or someone interested in digital marketing, you'll find the content accessible and valuable.
The B2B Lead Gen Podcast focuses on practical, real-life experiences and case studies. While it does touch on theory, the emphasis is on sharing actionable, proven strategies that have been successfully implemented by businesses. The guests on the show bring a wealth of first-hand experience, providing listeners with insights that they can apply directly to their own marketing efforts.
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