Eric Schwartzman is author of The Digital Pivot: Secrets of Online

Books

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman with a foreword by New York Times Best Selling Author David Pogue is a comprehensive guide that teaches businesses how to adapt to the digital world and make a successful online marketing strategy. The book starts with an introduction to the history of marketing and how it has changed with the advent of digital technology. It then delves into the different aspects of online marketing, including website design, content marketing, social media marketing, email marketing, and search engine optimization. The author explains each concept in detail and provides practical advice on how businesses can implement them to increase their online visibility and attract more customers. He also emphasizes the importance of measuring the success of online marketing campaigns and how businesses can use analytics to make data-driven decisions. The book also includes case studies of successful online marketing campaigns and interviews with experts in the field, providing real-world examples and insights. Overall, The Digital Pivot is a valuable resource for businesses looking to make a successful transition to the digital world and improve their online marketing efforts.

The Digital Pivot: Secrets of Online Marketing
By Eric Schwartzman
Forward by David Pogue
Copyright © 2021
Published by CF Kane & Sons
ISBN 978-1-7366218-0-6

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Social Marketing to the Business Customer
By Paul Gillin & Eric Schwartzman
First Edition
Copyright © 2011
Published by John Wiley & Sons
ASIN B004IK8PEQ

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Reports

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What Does a Digital Marketer Do?

Top 12 Digital Marketing Skills Explained

By Eric Schwartzman, pp. 1–17, Copyright © 2021

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How To Win Support for Climate Policy

For Government Agencies and NGOs

By Eric Schwartzman, pp. 1–21, Copyright © 2021

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The Guide to the Digital Pivot

4-Step Digital Marketing Framework

By Eric Schwartzman, 2021, pp. 1–38

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Media Monitoring

Strategic Guide to Media Monitoring

By Eric Schwartzman, 2021, pp. 1–54

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Secrets of PR White Paper Mickup 2021

Secrets of Successful Public Relations

Maximize your PR Investment

By Eric Schwartzman, 2021, pp. 1–23

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Startups Guide to Hiring Public Relations

Maximize your PR Investment

By Eric Schwartzman, 2021, pp. 1–15

Podcasts

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Earned Media Podcast

Weekly show about the people, processes and tools used to secure and make news.

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B2B Lead Gen Podcast

Weekly audio masterclass on how to generate, qualify and convert leads to revenue.

On the Record ... Online

Award-winning legacy podcast about how tech is changing the media business