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Eric Schwartzman Author Hero-1000

Social Marketing to the Business Customer

is the first book devoted exclusively to B2B applications of social media.

“The foundation book for B2B social media marketing.”

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B2B Digital Marketer's Guide

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

  • Features plentiful examples, case studies, and best practices
  • Focuses on the channels that are most effective for B2B marketers
  • Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books

The B2B Digital Marketing International Best Seller

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