B2B Digital Marketer's Guide
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
Features plentiful examples, case studies, and best practices
Focuses on the channels that are most effective for B2B marketers
Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books