Top Public Relations Firm
Schwartzman & Associates is a boutique public relations agency with expertise executing PR campaigns for organizations and individuals in the following sectors:
- Entertainment
- Ecommerce
- Environment
- Technology
- Luxury Brands
- Media Business
- Defense
- Government
- Utilities
- Political Campaigns

Managing Partner Eric Schwartzman has led major accounts at the Weber Shandwick crown jewel PR firm Rogers & Cowan - the main competitor of strategic communications firms Porter Novelli and Havas - before launching his boutique public relations firm Schwartzman & Associates in 2001.

Public Relations vs. Advertising
Public relations firms get their clients' editorial coverage in the news media (or keep them out of the news) through their relationships with reporters, journalists, editors, guest bookers, and influencers.

Editorial coverage is more influential than advertising because it can't be bought. Advertising agencies buy space in media outlets and run ads for their clients. Ads are a great way to reach a large audience frequently because ad agencies decide when their ads will run.

PR agencies don't decide when the media covers their clients, because editors decide what gets covered, based on what they think their audience is interested in. And media relations is only one of the services public relations firms offer.
Schwartzman & Associates is a boutique public relations agency with expertise executing PR campaigns for organizations and individuals in the following sectors:
- Entertainment
- Ecommerce
- Environment
- Technology
- Luxury Brands
- Media Business
- Defense
- Government
- Utilities
- Political Campaigns
Managing Partner Eric Schwartzman has led major accounts at the Weber Shandwick crown jewel PR firm Rogers & Cowan - the main competitor of strategic communications firms Porter Novelli and Havas - before launching his boutique public relations firm Schwartzman & Associates in 2001.
Public Relations vs. Advertising
Public relations firms get their clients' editorial coverage in the news media (or keep them out of the news) through their relationships with reporters, journalists, editors, guest bookers, and influencers.
Editorial coverage is more influential than advertising because it can't be bought. Advertising agencies buy space in media outlets and run ads for their clients. Ads are a great way to reach a large audience frequently because ad agencies decide when their ads will run.
PR agencies don't decide when the media covers their clients, because editors decide what gets covered, based on what they think their audience is interested in. And media relations is only one of the services public relations firms offer.
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PR Agency Services
Schwartzman & Associates is a boutique PR Firm offering clients the following portfolio of specialized, expert public relations services:

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Public Relations Agency Services
Schwartzman & Associates is an award-winning PR Firm with global experience offering clients a comprehensive portfolio of public relations services:
Strategic Communications Services by Schwartzman & Associates
Communications Agency Leader
Schwartzman & Associates, a renowned communications agency, excels in providing strategic communications services to clients across various industries. With our expertise as a trusted firm in the field of public relations (PR), marketing, and public affairs, we deliver comprehensive solutions that meet the diverse needs of our clients.
Leverage the Power of Effective Communications
At Schwartzman & Associates, we understand that effective communication is the key to successful public relations campaings.
As a leading communications agency, we utilize a range of tactics to deliver impactful results. From traditional PR strategies to cutting-edge marketing techniques, our team of public relations experts craft compelling narratives that captivate audiences and drive desired outcomes.
Expert Public Relations
With our deep-rooted experience as a top-tier PR firm, Schwartzman & Associates elevates brands by leveraging the power of public relations.
Our dedicated team specializes in creating customized PR campaigns, establishing media relations, and securing valuable media coverage.
We are a PR Firm that excels in reputation management, crisis communication, and promoting our clients' stories through press releases, media engagements, and expert positioning.
Maximizing Marketing Potential
As a leading marketing agency, Schwartzman & Associates understands the ever-evolving landscape of marketing. We work closely with our clients to develop innovative marketing strategies that align with their goals and target audiences. Leveraging our extensive network of marketing agencies and industry partnerships, we implement cutting-edge tactics such as influencer marketing, experiential marketing, and content marketing to drive brand awareness, generate leads, and foster customer engagement.
In conclusion, Schwartzman & Associates is a trusted communications agency that offers a comprehensive suite of strategic communications services. With our expertise in PR, marketing, and public affairs, we help our clients effectively communicate their messages, elevate their brands, and achieve their business goals.
Media Relations Services by Schwartzman & Associates: Digital Marketing to Radio, TV, and Video Podcasts
A Trusted Public Relations Firm for Expert Media Relations
Schwartzman & Associates, a reputable communications agency, excels in providing comprehensive media relations services.
As a leading public relations (PR) firm, we understand the power of effective communication and the vital role media coverage plays in shaping public perception.
Our goal is to establish strong connections with the media, earning citations for our clients on top international, national, and local media platforms.
Establishing Media Visibility with Notable News Brands
Schwartzman & Associates has a proven track record of securing media coverage for our clients across renowned news media brands such as ABC News, CNN, and The New York Times.
We position our clients as industry leaders, experts, and thought provokers through strategic media relations, earning them valuable exposure and enhancing their credibility within their respective industries.
Strategic Approach and Tailored Messaging
Our public relations agency is founded on a strategic approach and the crafting of tailored messaging. We engage with journalists, editors, and news producers to understand their needs, interests, and deadlines.
Leveraging our expertise in PR, communications, and industry research, we develop compelling story angles and pitch targeted news stories that align with the media's focus.
Targeted Media Relations Outreach
Through our disciplined media outreach approach, we ensure that your brand's messaging resonates with your target audiences and garners attention from the media.
Schwartzman & Associates is committed to building strong media relationships and earning impactful media coverage for our clients.
With our expertise in public relations, strategic communications, and media relations, we help you shape your brand's narrative, amplify your reach, and establish a positive image in the eyes of the media and your target audiences.
Press Release Writing and Distribution Services by Schwartzman & Associates: Amplifying Your Message with Precision and Experience
A Trusted Communications Agency for Effective Press Release Strategies
Schwartzman & Associates, a distinguished communications agency, offers professional press release writing and distribution services to clients across diverse industries. As a leading public relations (PR) firm, we understand the importance of crafting compelling press releases that effectively communicate your message while capturing the attention of media outlets and target audiences.
Elevating Your Brand with Expertly Crafted Press Releases
At Schwartzman & Associates, our team of skilled PR practitioners specializes in drafting press releases that engage readers and convey key information concisely and effectively.
By leveraging our expertise in PR and communications in B2B and various other industries, we ensure that your press releases align with your goals and effectively represent your company's values and achievements. Whether it's announcing a new product, sharing important news, or promoting an event, our press releases captivate media professionals and drive meaningful coverage.
We clear press releases on all the significant newswires including but not limited to BusinessWire, PR Newswire, MarketWire, and Globe Newswire.
Strategic Distribution for Maximum Impact
Beyond writing exceptional press releases, we understand the importance of strategic distribution to ensure your message reaches the right audience. As a dedicated PR firm, we utilize our vast media contacts and relationships with public relations agencies to target your industry's most relevant publications and journalists. Through meticulous research and tailored distribution strategies, we maximize media coverage and increase the visibility and credibility of your brand.
From small businesses to Fortune 500 companies, Schwartzman & Associates delivers professional press release writing and distribution services that align with your communication goals. With our expertise in PR, strategic communications, and media relations, we amplify your brand's reach, build industry credibility, and create impactful narratives that resonate with your target audience.
B2B Communications Services by Schwartzman & Associates: Communications that Resonate in the Boardroom
A Leading Communications Agency for B2B Success
Schwartzman & Associates, a reputable communications agency, delivers top-notch B2B communications services. As a trusted firm in public relations (PR) and strategic communications, we understand the unique dynamics and challenges businesses face when targeting other businesses. We aim to help you establish meaningful connections, build industry credibility, and achieve your B2B communication objectives.
Strategic Messaging for Effective B2B Marketing
At Schwartzman & Associates, we excel in crafting strategic messaging that resonates with B2B audiences. Our experienced team of copywriters and PR experts develops tailored content that highlights the value of your products or services to other businesses. By leveraging our expertise in B2B PR, we ensure that your messaging effectively communicates your unique selling propositions and differentiators, positioning your company as a reliable and trusted partner in the industry.
Targeted Approach and Relationship Building
To facilitate successful B2B communications, we adopt a targeted approach and prioritize relationship building. Unlike B2C communications, our team works to build consensus among key purchasing committee decision-makers, industry experts, and thought leaders to enhance your brand's visibility and credibility within your target market. By leveraging our extensive network and expertise in media relations, we position your company as an industry expert and source for valuable insights, promoting thought leadership and fostering valuable partnerships.
PR that integrates into Your CRM
Schwartzman & Associates understands the importance of effective B2B communications in driving business growth with tools like HubSpot, Zapier, Shopify, and WordPress blogs.
Our comprehensive B2B communications services leverage press releases, media relations, digital marketing, social media, and advertising to connect you with your target audience, enhance your industry reputation, and support your strategic business goals.
Partner with us to unlock the potential of your B2B communications and achieve success in your industry.
Crisis Management Services by Schwartzman & Associates: Navigating Challenges with Strategic Communications
Leading the Way as a Crisis Management Agency
Schwartzman & Associates, a reputable communications agency, specializes in providing comprehensive crisis management services. As a trusted firm in the field of public relations (PR) and strategic communications, we understand the importance of swift and effective crisis response. Our goal is to help businesses mitigate reputational risks, protect their brand image, and navigate challenging situations with confidence.
Strategic Communications: The Key to Crisis Resilience
At Schwartzman & Associates, we recognize that strategic communications is crucial in crisis management. Our experienced team of PR experts and communications professionals leverages their expertise to craft tailored crisis response strategies that align with your organization's goals. From drafting crisis messaging to implementing media relations tactics, we ensure that your voice is heard, stakeholders are informed, and your reputation is safeguarded.
Engagements with Prominent Clients
Schwartzman & Associates has a proven track record of successfully managing crises for a diverse range of clients, including esteemed organizations such as the US Department of State, Marines, and the Pentagon. Our engagements with these prominent clients have allowed us to develop a deep understanding of crisis management within high-stakes environments. With a disciplined approach, we deliver timely and effective crisis response, mitigating potential damage and helping our clients emerge stronger from challenging situations.
As a trusted crisis management agency, Schwartzman & Associates combines strategic communications, media relations, and industry expertise to guide your organization through crises. Our comprehensive approach, tailored messaging, and engagement with key stakeholders enable us to protect your brand image, preserve public trust, and ensure a swift recovery. Partner with us to strengthen your crisis resilience and emerge stronger from adversity.
Reputation Management Services by Schwartzman & Associates: Building Trust throughout Your 6 Degrees
An Established Communications Agency for Effective Reputation Management
Schwartzman & Associates, a reputable communications agency, offers comprehensive reputation management services to clients across various industries.
With our expertise as a leading public relations (PR) firm and a deep understanding of strategic communications, we are a public relations company that helps businesses navigate challenges, protect their image, and build trust among their target audiences.
Strategic Communications: The Foundation of Effective Reputation Management
At Schwartzman & Associates, we recognize the pivotal role of strategic communications in reputation management. Our skilled team specializes in crafting tailored messages that align with clients' goals, ensuring consistent and authentic brand representation. Through careful analysis and research, we identify potential reputation risks, develop proactive strategies, and effectively communicate with stakeholders to maintain a positive image even during times of crisis.
Protecting Your Brand's Integrity through Proactive Engagement
Our reputation management services encompass a multifaceted approach. We actively monitor media coverage, online platforms, and social media channels to track public sentiment and identify potential issues. Leveraging our expertise in PR and digital marketing, we engage with influencers, industry experts, and stakeholders to promote positive narratives and mitigate reputational threats. By leveraging various channels such as blogs, articles, social media, and press releases, we shape the conversation surrounding your brand and reinforce its credibility.
As a communications firm with extensive experience in public relations, Schwartzman & Associates understands the importance of maintaining a strong reputation in today's digital landscape. Our tailored strategies, proactive engagement, and commitment to ethical communications practices allow us to effectively manage and enhance the reputations of our clients.
Influencer Marketing Services by Schwartzman & Associates: A PR Firm with Deep Technical Know How
The Communications Agency that Drives Results
Schwartzman & Associates is a leading communications agency renowned for its exceptional expertise in influencer marketing. As a public relations firm with a disciplined topical focus, we deliver tailored strategies to help companies across various industries achieve their goals. Our team of skilled professionals combines extensive experience in communications, marketing, and public relations to create impactful campaigns that resonate with audiences.
Unleashing the Power of Influencers in a Bursting Market
In today's fast-paced world, where social media and digital marketing dominate, influencer marketing has emerged as a powerful tool for companies looking to expand their reach. At Schwartzman & Associates, we understand the significance of leveraging influential voices to drive brand awareness and engage customers effectively. Our comprehensive approach to influencer marketing ensures that your message reaches the right audience through captivating videos, engaging podcasts, and authentic collaborations.
Elevating Your Brand through Strategic Partnerships
With a deep understanding of the marketing landscape, Schwartzman & Associates excels at forging strategic partnerships between brands and influential personalities. We believe that the right ambassador can enhance your brand's reputation, driving both customer and B2B engagement. By carefully selecting influencers who align with your brand values, we create compelling content and experiences that resonate with your target audience, driving lead generation and boosting customer loyalty.
At Schwartzman & Associates, we combine the expertise of our copywriters, marketing specialists, and communication professionals to develop integrated influencer marketing campaigns that reflect your brand's image and capture the attention of your desired audiences. Our goal-oriented approach ensures that every campaign is aligned with your company's objectives and budget, maximizing the return on investment.
Whether you operate within the United States or on a global scale, our nationwide presence with offices in New York, Los Angeles, and Washington positions us to connect with influencers and media outlets in key cities and industry hubs. We have a proven track record of success with Fortune 500 companies, start-ups, and established brands, allowing us to bring valuable insights and industry expertise to the table.
Partner with Schwartzman & Associates, the public relations firm that understands the intricacies of influencer marketing. Let us navigate the complex landscape of social media, content marketing, and digital advertising to promote your brand effectively. Contact us today to discuss how we can elevate your influencer marketing efforts and achieve your business objectives.
Financial Communications Services by Schwartzman & Associates: Move Markets and Win Budget Allocation
An Expert Communications Agency for Financial Success
Schwartzman & Associates is a reputable communications agency specializing in financial communications. As a dedicated public relations firm with a disciplined topical focus, we understand the unique challenges faced by companies operating in the financial industry. Our goal is to help you navigate the complexities of the market and effectively communicate your message to key audiences, whether it be consumers, customers, or B2B partners.
Strategic Communications for the Financial Sector
At Schwartzman & Associates, we excel in providing comprehensive communications solutions tailored specifically to the needs of financial institutions. With a deep understanding of the industry landscape, we help you craft compelling narratives that resonate with your target audience, enhance your brand image, and promote your expertise. Through strategic media relations, thought leadership initiatives, and engaging content, we position your company as a leader in the financial sector.
Elevating Your Financial Brand through Effective Marketing
Schwartzman & Associates recognizes the significance of integrating marketing strategies with your communications efforts. Our team of skilled professionals combines expertise in public relations, marketing, and digital communications to develop impactful campaigns that drive results. Whether it's product marketing, experiential marketing, or content marketing, we leverage the power of various channels, including social media, advertising, and email marketing, to reach your target audience and generate leads.
As a leading communications firm, we have a proven track record in crisis management and reputation management for financial institutions. We understand the importance of maintaining a positive public image, and our experienced team is well-equipped to handle any unforeseen challenges that may arise. By crafting timely and effective communications strategies, we help protect your brand's reputation and mitigate potential risks.
With offices strategically located in key financial centers across the United States, including New York, Los Angeles, and Washington, D.C., we have the expertise and resources to serve clients nationwide. Our deep industry knowledge and extensive network enable us to deliver targeted media coverage, engage with influential stakeholders, and navigate the intricate landscape of financial communications.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in financial communications. We are committed to helping your company achieve its goals by delivering strategic and tailored communications solutions. Contact us today to discuss how we can elevate your financial brand and enhance your market presence.
Experiential Marketing Services by Schwartzman & Associates
A Trusted Communications Agency Transforming Experiences
Schwartzman & Associates is a leading communications firm specializing in experiential marketing.
As a disciplined communications agency, we understand the power of creating immersive brand experiences that captivate audiences and leave a lasting impact.
Our public relations team of experts combines strategic communications with innovative marketing techniques to help companies achieve their goals through unique and memorable experiences.
Elevating Brands through Engaging Experiences
At Schwartzman & Associates, we believe that experiential marketing goes beyond traditional advertising methods. We help companies connect with their target audiences on a deeper level by designing interactive campaigns that inspire and engage. Whether it's through captivating videos, podcasts, or live events, we create experiences that resonate with consumers, fostering meaningful connections and driving brand loyalty.
Strategic Communications for Unforgettable Moments
Our public relations agency specializes in seamlessly integrating experiential marketing into comprehensive communications strategies. By aligning your brand's message and values with unforgettable moments, we ensure your story is shared with impact. Through effective media relations, content marketing, and social media engagement, we amplify the reach of your experiential campaigns, maximizing their impact and generating valuable media coverage.
As a firm with a national presence across the United States, including offices in New York, Los Angeles, and Washington, D.C., we have a deep understanding of local and industry-specific dynamics. This allows us to tailor our experiential marketing strategies to resonate with diverse audiences and achieve your goals effectively.
Partner with Schwartzman & Associates, the trusted public relations firm that understands the transformative power of experiential marketing. Together, we will craft immersive experiences that not only capture attention but also drive meaningful connections and long-term brand growth. Contact us today to discuss how we can elevate your brand through experiential marketing and strategic communications.
Public Affairs Services by Schwartzman & Associates: Motivate Goodwill Ambassadors to Promote Your Agenda
Driving Effective Communication Strategies for Public Affairs
Schwartzman & Associates is a respected public affairs firm that delivers impactful communication campaigns that win hearts and minds.
As a disciplined communications agency, we understand the importance of navigating the complex landscape of public relations and public affairs to sell public policy initiatives to key stakeholders through radio, TV, Instagram, and other popular digital media channels with your target audience.
Our goal as a communications company is to help companies and organizations effectively communicate their messages, build strong relationships with key stakeholders, and achieve their public affairs objectives.
Strategic Communications Solutions for Public Affairs Challenges
At Schwartzman & Associates, we excel in providing tailored communications solutions for public affairs. Our team of experts combines extensive experience in public relations, marketing, and strategic communications to address the unique challenges faced by companies operating in the public sector. Through a mix of traditional and digital communication channels, we craft compelling narratives, engage diverse audiences, and foster positive perceptions.
Bridging the Gap between Public and Private Sectors
As a leading public relations agency, we understand the importance of bridging the gap between the public and private sectors. Our comprehensive public affairs strategies aim to facilitate meaningful connections and foster collaboration between government entities, industry leaders, and the general public. By leveraging our expertise in media relations, content marketing, and stakeholder engagement, we help shape public opinion, drive policy discussions, and promote initiatives that benefit both society and businesses.
Schwartzman & Associates operates nationwide, with a strong presence in key cities such as New York, Los Angeles, and Washington, D.C. Our extensive network of media contacts, industry influencers, and government officials enables us to provide unparalleled media coverage and engage with influential stakeholders across various sectors. We are committed to delivering strategic communications that align with your public affairs goals, whether it's managing a crisis, building reputation, or promoting industry-specific initiatives.
Partner with Schwartzman & Associates, the trusted public affairs firm that understands the intricate dynamics of strategic communications. Let us help you navigate the complexities of public relations, engage with your target audiences, and foster positive relationships with stakeholders. Contact us today to discuss how our public affairs services can elevate your organization's mission and drive impactful change.
Market Research Services by Schwartzman & Associates
Delivering Insights for Informed Decision-Making
Schwartzman & Associates is a respected market research agency that specializes in providing comprehensive insights to drive informed business decisions.
As a disciplined communications firm with extensive public relations experience, we understand the value of data-driven strategies in today's competitive landscape. Our goal is to help companies gain a deep understanding of their target markets, identify opportunities, and develop effective marketing and communications plans.
Strategic Market Research Solutions for Business Growth
At Schwartzman & Associates, we offer a wide range of market research services tailored to your specific needs. Our team of experts utilizes advanced research methodologies and tools to collect, analyze, and interpret data. Whether it's consumer behavior analysis, competitor analysis, or industry trends research, we provide actionable insights that guide your business strategies and drive growth.
Discover Opportunities through Public Relations and Strategic Communications
Our market research agency combines qualitative and quantitative research techniques to uncover valuable insights about your target audience, industry, and market dynamics. We conduct in-depth surveys, interviews, focus groups, and data analysis to deliver comprehensive reports that highlight market trends, customer preferences, and untapped opportunities. By leveraging our expertise in market research, we help you make data-backed decisions that maximize your marketing efforts and increase your competitive advantage.
With a strong presence in major business hubs such as New York, Los Angeles, and Washington, D.C., Schwartzman & Associates understands the unique challenges and opportunities in diverse markets across the United States. We have a proven track record of assisting companies across various industries, from Fortune 500 companies to emerging startups. Our strategic market research services provide you with the insights needed to develop effective marketing campaigns, refine your messaging, and achieve your business goals.
Partner with Schwartzman & Associates, the trusted market research firm that combines data-driven insights with strategic communications expertise. Let us help you uncover opportunities, mitigate risks, and stay ahead in the ever-evolving market landscape. Contact us today to discuss how our market research services can fuel your business growth and success.
Brand Promotion Services by Schwartzman & Associates: Enhance the Customer Experience
A Trusted Public Relations Agency for Effective Brand Communication
Schwartzman & Associates is a reputable public relations firm specializing in brand promotion. As a disciplined communications agency, we understand the importance of strategic and targeted brand communication. Our goal is to help companies elevate their brand image, engage with their target audiences, and achieve their brand promotion objectives.
Strategic Communications Strategies for Effective Brand Promotion
At Schwartzman & Associates, we offer comprehensive brand promotion services tailored to your unique needs. Our team of experts combines expertise in public relations, marketing, and strategic communications to develop and execute impactful campaigns. Whether it's crafting compelling content, leveraging social media platforms, or collaborating with influential ambassadors, we help you promote your brand effectively and engage with your target customers.
Building a Strong Brand Image through Effective Communications
Our public relations agency understands the importance of cultivating a strong brand image. We work closely with our clients to develop cohesive messaging and brand narratives that resonate with their target audiences. Through strategic media relations, thought leadership initiatives, and engaging content, we position your brand as a leader in your industry and build positive associations in the minds of consumers.
With a focus on delivering results, Schwartzman & Associates is dedicated to helping your brand reach its goals. Our strategic brand promotion strategies encompass various channels, including media coverage, promotional videos, and content marketing. We understand the challenges and opportunities present in the ever-evolving digital landscape and are equipped with the expertise to navigate them effectively.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in brand promotion. Let us help you create a powerful brand image, connect with your target audiences, and achieve your brand promotion goals. Contact us today to discuss how our brand promotion services can elevate your company's presence and drive success.
Editorial Services (Brand Journalism) by PR Firm Schwartzman & Associates
Providing Engaging Content through Editorial Expertise
Schwartzman & Associates is a trusted public relations firm offering comprehensive editorial services, also known as brand journalism.
In stark contrast to an advertising copywriter, who endeavors to position products and services with brand-oriented content, our goal is to communicate your news in a more objective and impartial writing style.
Our public relations company also produces original brand journalism audio and video podcasts and YouTube and TikTok content.
As a disciplined communications agency, we understand the power of storytelling and journalistic-style writing to engage audiences.
Whether your key stakeholders are consumers or B2B decision makers, we aim to help companies effectively communicate their brand narratives, share industry insights, and connect with their target readership.
Authentic Brand Journalism for Compelling Articles
At Schwartzman & Associates, our team of skilled writers and communications experts excels in crafting compelling articles in journalistic style. With a focus on authenticity and engaging storytelling, we ensure that your brand's key messages are effectively conveyed to your target audience. Through meticulous research, interviewing subject matter experts, and presenting well-informed perspectives, we create articles that captivate readers and promote your brand's thought leadership.
Elevating Your Brand's Image through Engaging Publications
Our public relations agency understands the importance of promoting your brand through high-quality publications. By providing editorial services, we help position your brand as an expert in your industry, showcasing your unique insights and perspectives. From thought-provoking opinion pieces to informative industry analyses, we develop engaging content that resonates with your target audience and strengthens your brand's reputation.
Schwartzman & Associates combines its expertise in communications, public relations, and storytelling to create impactful editorial content. Whether it's publishing articles in print or digital publications, we ensure that your brand's voice is effectively communicated to the right audiences. With a focus on maintaining journalistic integrity, we avoid hard sell language and deliver content that informs, educates, and engages readers.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in brand journalism and editorial services. Let us help you share your brand's story, connect with your target audience, and elevate your industry presence through engaging publications. Contact us today to discuss how our editorial services can enhance your brand's image and thought leadership.
Lead Generation Services by Schwartzman & Associates: Influence Customer Budget Allocation
Strategic Lead Generation for Business Growth
Schwartzman & Associates is a trusted public relations firm offering comprehensive lead generation services. As a disciplined communications agency, we understand the importance of generating high-quality leads that can fuel business growth. Our goal is to help companies identify and engage with potential customers, nurturing relationships and driving conversions.
Targeted Marketing Strategies for Effective Lead Generation
At Schwartzman & Associates, we develop targeted marketing strategies to capture the attention of your desired audience and generate valuable leads. Through a combination of digital marketing, content creation, and social media campaigns, we ensure that your brand reaches the right people at the right time. By leveraging our expertise in lead generation tactics, we help you maximize your marketing efforts and drive tangible results.
Driving Results through Effective Communication and Conversion
Our lead generation services encompass strategic communications that engage potential customers and guide them through the conversion funnel. From crafting compelling copy to designing persuasive landing pages, we create a seamless customer journey that encourages action. Through effective communication and conversion optimization, we help you turn leads into loyal customers and achieve your business goals.
Schwartzman & Associates is committed to delivering results-oriented lead generation strategies. By leveraging our extensive network, industry expertise, and data-driven insights, we ensure that your brand connects with the right audience and drives measurable outcomes. We understand the challenges and complexities of lead generation in today's digital landscape, and we are well-equipped to navigate them on your behalf.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in lead generation. Let us help you identify and engage with potential customers, driving business growth and increasing your bottom line. Contact us today to discuss how our lead generation services can propel your company forward.
Social Media Management Services by Schwartzman & Associates: Leverage Instagram, Video Podcasts and other Social Media Channels
Strategic Social Media Solutions for Effective Online Presence
Schwartzman & Associates, a reputable communications agency, offers comprehensive social media management services.
We understand the power of social media as a communications channel in today's digital landscape and its impact on brand visibility and customer engagement.
Our goal is to help companies establish a strong online presence, connect with their target audiences, and drive meaningful results through effective social media strategies.
Maximizing Brand Reach through Targeted Direct to Consumer Communications Outreach
At Schwartzman & Associates, we specialize in developing targeted social media campaigns that align with your business objectives.
Through careful audience analysis and content planning, we are a public relations company that creates compelling social media content designed to resonate with your target audience.
Whether it's creating engaging posts, managing paid advertising campaigns, or fostering influencer collaborations, our PR Firm tailors our strategies to enhance your brand's reach and impact.
Building Brand Authority through Engaging Content
Our social media management services focus on creating and curating relevant and engaging content that builds brand authority and fosters community engagement. We understand the importance of maintaining a consistent brand voice across different social media platforms. By implementing content marketing techniques, leveraging user-generated content, and optimizing social media profiles, we help you establish your brand as an industry leader and drive customer loyalty.
Schwartzman & Associates, with its extensive experience in public relations and communications, is well-equipped to handle the complexities of social media management. Our team of experts stays up-to-date with the latest social media trends and algorithms to ensure your brand remains relevant and visible in an ever-evolving digital landscape.
Partner with Schwartzman & Associates, the trusted communications firm that specializes in social media management. Let us help you harness the power of social media to strengthen your brand, expand your online reach, and connect with your target audience. Contact us today to discuss how our social media management services can elevate your brand's digital presence.
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Public Relations Consultancy with Strategic Communications Expertise

Eric with Malcolm Gladwell in Los Angeles.
Schwartzman & Associates is an established public relations firm with extensive relationships, industry knowledge, and a firm grasp of best practices. We have demonstrated prowess by steering successful PR campaigns for a range of clients, from agile startups to Fortune 500 corporations.
As the architect behind the first online newsroom management service, a sought-after marketing instructor at the Public Relations Society of America, and managing director of boutique PR agency Schwartzman & Associates, Eric has emphasized the paramount importance of collaboration and transparency. These values are integral to his methodology in developing effective PR strategies.
A technocentric public relations firm

Eric Schwartzman presents strategic research finding at the Inter-American Development Bank.
Eric works closely with clients, developing a deep understanding of their key stakeholders and public relations goals. This client-first approach enables him to create bespoke PR strategies that address each client's unique needs. Eric's expertise doesn't stop at public relations; he also excels in the use of algorithmic and AI technologies to discover and exploit opportunities that shape popular opinion.
Schwartzman & Associates excels at crisis management, and reputation management, ensuring each client's public record supports their brand's image. Past clients include Boeing, The United State Marine Corps, US Army, Los Angeles Couty, and many others.
A public relations company with a purpose

Eric Schwartzman at Brentwood Country Club in Los Angeles, California with Ehud Barak Former Prime Minister of Israel
Using various marketing automation and CRM tools such as Zoho, Salesforce.com, Hubspot and Zapier, Schwartzman & Associates manages a broad spectrum of large-scale, enterprise communication campaigns.
His PR agency has handled media relations for Star Wars Celebration, The Olympics, and dozens of nominees at the Academy Awards, Emmy Awards, and Grammy Awards.
Underpinned by the principle of 6 degrees, Schwartzman Associates focuses on strengthening professional relationships with key stakeholders, further solidifying its client's position through public relations.
Being mindful of financial considerations, Schwartzman & Associates expertly handles budget management while achieving strategic goals. Their abilities in crisis management and both B2B and customer-focused communications strategy are top-notch, making them a highly versatile PR Firm.
PR Firm with global experience

Eric Schwartzman and US Ambassador to Rome, David H. Thorne.
The Schwartzman & Associates PR agency has spearheaded campaigns from Los Angeles to New York and the UK to Singapore, demonstrating a deep understanding of adapting the message to resonate with key audiences in international markets worldwide.
Through a wide range of mainstream media outlets from radio to traditional news, B2B news, and social media platforms from Instagram to LinkedIn, Schwartzman & Associates maximizes media coverage to promote brand narratives in a way that helps clients stand out from their competitors.
Communications Firm with Entertainment Experience
Their unwavering commitment to their clients and robust leadership in public relations serve as a testament to his industry expertise. Schwartzman & Associates' strategic communication workflow methodologies go beyond mere publicity; they're about fostering relationships, meeting challenges head-on, and propelling businesses towards their goals.

Eric Schwartzman managing a press conference with Kristen Bell at Star Wars Celebration.
They have produced shareable social media content, infographics, videos podcasts, copywriting, product marketing, supporting both client and company goals. And Eric Schwartzman's entrepreneurial spirit is what led him to establish his own boutique public relations agency, a testament to his intricate knowledge of the industry and the application of the theory of 6 degrees in network building.
Public Relations Consultancy with Strategic Communications Expertise
Schwartzman & Associates is an established public relations firm with extensive relationships, industry knowledge, and a firm grasp of best practices. We have demonstrated prowess by steering successful PR campaigns for a range of clients, from agile startups to Fortune 500 corporations.

As the architect behind the first online newsroom management service, a sought-after marketing instructor at the Public Relations Society of America, and managing director of boutique PR agency Schwartzman & Associates, Eric has emphasized the paramount importance of collaboration and transparency. These values are integral to his methodology in developing effective PR strategies.

A technocentric public relations firm
Eric works closely with clients, developing a deep understanding of their key stakeholders and public relations goals. This client-first approach enables him to create bespoke PR strategies that address each client's unique needs. Eric's expertise doesn't stop at public relations; he also excels in the use of algorithmic and AI technologies to discover and exploit opportunities that shape popular opinion.

Schwartzman & Associates excels at crisis management, and reputation management, ensuring each client's public record supports their brand's image. Past clients include Boeing, The United State Marine Corps, US Army, Los Angeles Couty, and many others.

A public relations company with a purpose
Using various marketing automation and CRM tools such as Zoho, Salesforce.com, Hubspot and Zapier, Schwartzman & Associates manages a broad spectrum of large-scale, enterprise communication campaigns.
His PR agency has handled media relations for Star Wars Celebration, The Olympics, and dozens of nominees at the Academy Awards, Emmy Awards, and Grammy Awards.

Underpinned by the principle of 6 degrees, Schwartzman Associates focuses on strengthening professional relationships with key stakeholders, further solidifying its client's position through public relations.
Being mindful of financial considerations, Schwartzman & Associates expertly handles budget management while achieving strategic goals. Their abilities in crisis management and both B2B and customer-focused communications strategy are top-notch, making them a highly versatile PR Firm.

PR Firm with global experience
The Schwartzman & Associates PR agency has spearheaded campaigns from Los Angeles to New York and the UK to Singapore, demonstrating a deep understanding of adapting the message to resonate with key audiences in international markets worldwide.
Through a wide range of mainstream media outlets from radio to traditional news, B2B news, and social media platforms from Instagram to LinkedIn, Schwartzman & Associates maximizes media coverage to promote brand narratives in a way that helps clients stand out from their competitors.

Communications Firm with Entertainment Experience
Their unwavering commitment to their clients and robust leadership in public relations serve as a testament to his industry expertise. Schwartzman & Associates' strategic communication workflow methodologies go beyond mere publicity; they're about fostering relationships, meeting challenges head-on, and propelling businesses towards their goals.

They have produced shareable social media content, infographics, videos podcasts, copywriting, product marketing, supporting both client and company goals. And Eric Schwartzman's entrepreneurial spirit is what led him to establish his own boutique public relations agency, a testament to his intricate knowledge of the industry and the application of the theory of 6 degrees in network building.
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Leading Public Relations Agency

Eric Schwartzman with Ray Leonard, wearing the glove he knocked out Durán with.
With deep roots in the news media business, Schwartzman & Associates adeptly navigates the vast landscape of traditional media outlets to help companies get press coverage to help shape their public images.
They are proficient in a multitude of news media channels, including radio, television, press releases, syndicates, newswires, social networks, and YouTube, demonstrating a keen understanding of audience engagement through conventional marketing. They have led campaigns for AARP, Boeing, the United States Marine Corps, Toyota, and countless midsize companies and small businesses.
Under managing director Eric Schwartzman's expert leadership in the field of public relations has steered successful campaigns for a diverse array of clients, ranging from small businesses to Fortune 500 companies.
Team of Seasoned Public Relations Professionals

Eric Schwartzman (kneeling) on the red carpet with client Cirque du Soleil at the Academy Awards.
Eric's small team of seasoned public relations specialists and freelancers have a shared passion for combining traditional methods of PR with cutting-edge technologies. Their collective expertise is applied in delivering a comprehensive portfolio of services that span from conceptualization to detailed content analysis, media relations, and evaluation.
They collaboratively work with clients to develop customized strategies and create compelling stories, aiming to promote brands effectively, manage their reputations, and help public companies satisfy their duty to disclose material information nonselectively. The team thrives in achieving set goals and facing challenges, helping companies increase their brand visibility and consumer base in any given market.
Their commitment to public relations and their expertise in strategic communications have cemented their reputation alongside the largest PR firms in the biggest cities, including New York and Los Angeles, Singapore, and London.

Britney Spears and Eric Schwartzman Backtage in Los Angeles.
They are also responsible for conducting thorough research and keeping abreast with industry news to stay ahead in the fast-paced public relations sphere. They constantly liaise with reporters and journalists at news publications, facilitating media coverage that strengthens their clients' reputations. Their work reflects the highest standards of a communications agency, delivering beyond expectations and leaving no stone unturned.
Leading Public Relations Agency
With deep roots in the news media business, Schwartzman & Associates adeptly navigates the vast landscape of traditional media outlets to help companies get press coverage to help shape their public images.
They are proficient in a multitude of news media channels, including radio, television, press releases, syndicates, newswires, social networks, and YouTube, demonstrating a keen understanding of audience engagement through conventional marketing. They have led campaigns for AARP, Boeing, the United States Marine Corps, Toyota, and countless midsize companies and small businesses.

Under managing director Eric Schwartzman's expert leadership in the field of public relations has steered successful campaigns for a diverse array of clients, ranging from small businesses to Fortune 500 companies.
Team of Seasoned Public Relations Professionals
Eric's small team of seasoned public relations specialists and freelancers have a shared passion for combining traditional methods of PR with cutting-edge technologies. Their collective expertise is applied in delivering a comprehensive portfolio of services that span from conceptualization to detailed content analysis, media relations, and evaluation.

They collaboratively work with clients to develop customized strategies and create compelling stories, aiming to promote brands effectively, manage their reputations, and help public companies satisfy their duty to disclose material information nonselectively. The team thrives in achieving set goals and facing challenges, helping companies increase their brand visibility and consumer base in any given market.
Their commitment to public relations and their expertise in strategic communications have cemented their reputation alongside the largest PR firms in the biggest cities, including New York and Los Angeles, Singapore, and London.

They are also responsible for conducting thorough research and keeping abreast with industry news to stay ahead in the fast-paced public relations sphere. They constantly liaise with reporters and journalists at news publications, facilitating media coverage that strengthens their clients' reputations. Their work reflects the highest standards of a communications agency, delivering beyond expectations and leaving no stone unturned.
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Strategic Communications PR Firm
If you're seeking comprehensive public relations consultancy with deep roots in the industry, reach out to us today. Our public relations firm, with expertise in a broad spectrum of PR practices, including digital and traditional, is well-equipped to help your brand realize its marketing ambitions. Contact our agency today to explore our multifaceted public relations services and learn how we can enrich your brand's image and reach.

Eric Schwartzman at Parris Island with Brigadier General Frederick Padilla USMC
Our team of experts thrives on challenges, designing creative strategies that extend across content marketing, social media, influencer marketing, and more. With vast experience managing reputations, crafting press releases, and promoting stories that resonate with your audience, we serve as the reliable bridge between your brand and the media, ensuring comprehensive coverage that drives your strategic communications goals.
From the heart of PR hubs such as New York and Los Angeles, we cater to a variety of industries and companies, from start-ups to Fortune 500s. So, whether you're in B2B or consumer-facing markets, let us handle your public relations, allowing you to focus on your core business. Let our knowledge, practice, and leadership in the field of public relations serve your brand, as it has done for many others. Reach out to us today and let's increase your brand's influence together.
Strategic Communications PR Firm
If you're seeking comprehensive public relations consultancy with deep roots in the industry, reach out to us today. Our public relations firm, with expertise in a broad spectrum of PR practices, including digital and traditional, is well-equipped to help your brand realize its marketing ambitions. Contact our agency today to explore our multifaceted public relations services and learn how we can enrich your brand's image and reach.

Eric Schwartzman at Parris Island with Brigadier General Frederick Padilla USMC
Our team of experts thrives on challenges, designing creative strategies that extend across content marketing, social media, influencer marketing, and more. With vast experience managing reputations, crafting press releases, and promoting stories that resonate with your audience, we serve as the reliable bridge between your brand and the media, ensuring comprehensive coverage that drives your strategic communications goals.
From the heart of PR hubs such as New York and Los Angeles, we cater to a variety of industries and companies, from start-ups to Fortune 500s. So, whether you're in B2B or consumer-facing markets, let us handle your public relations, allowing you to focus on your core business. Let our knowledge, practice, and leadership in the field of public relations serve your brand, as it has done for many others. Reach out to us today and let's increase your brand's influence together.
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Public Relations Firm Leader
Based in Los Angeles, Eric Schwartzman is an accomplished PR consultant with a strong background in various public relations sectors. A former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency with a focus on media, entertainment, and technology, Schwartzman has proven his mettle in diverse PR fields.
To discuss your brand marketing objectives, you can reach out to him here.

Eric Schwartzman with Apple Quicktime inventor Steve Perlman at the Game Developers Conference in San Francisco.
Schwartzman possesses a unique knack for translating intricate marketing concepts into clear, concise language. He brings a wealth of experience to the table, having spearheaded digital marketing at a global PR agency and founded a content management SaaS platform serving clients such as Dunkin' Donuts, LinkedIn, NVIDIA, and Verizon. Furthermore, he helmed the center for digital innovation at a $1B industrial manufacturer, overseeing B2B content marketing and SEO strategy and managing transitions to enterprise software and social media platforms.
Beyond his practical experience, Schwartzman is a thought leader in the PR industry, authoring best-selling books like The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His insightful whitepapers, including How To Win Support for Climate Policy and Secrets of Successful Public Relations, are popular resources in the PR community.
From traditional press rooms to brand journalism, Schwartzman has done it all. He is the founder of iPR Software and has overseen the design and development of online press rooms for well-known entities such as Target, Toyota, and UCLA.

Leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
With a career that spans 20 years, Schwartzman has successfully executed numerous public relations and brand marketing campaigns. He has led publicity campaigns, managed reputations, and built brand visibility through a multitude of channels, including media relations, content marketing, press release distribution, and strategic PR strategies.
His work isn't limited to Los Angeles. Schwartzman's connections extend across the nation, from Hollywood to Washington, D.C., allowing him to leverage his network of reporters and influencers for the benefit of his clients.
Crisis Management PR Agency
Schwartzman's service offerings cover the full spectrum of PR, including but not limited to content marketing, SEO, media relations, influencer marketing, reputation management, crisis management, and email marketing.
In addition to these services, Schwartzman has executed PR and brand marketing campaigns for a diverse portfolio of clients, from Boeing to Britney Spears, Johnson & Johnson to NORAD, as well as the US Dept. of State, the Olympics Games, and numerous smaller companies.
An accomplished podcast producer, Schwartzman hosts The Earned Media Podcast and the B2B Lead Gen Podcast. His digital marketing communications training course collection has reached nearly half a million students worldwide.

Digital marketing consultant Eric Schwartzman presenting a digital marketing strategy to the Defense Commissary Agency executive team at Fort Lee, Virginia.
Having grown up in Los Angeles, Schwartzman leverages his comprehensive understanding of the city's media landscape to deliver superior results. His Digital Pivot Program provides clients a proven framework to increase their revenue twofold to fivefold within six to twelve months.
He has collaborated with diverse clients, from CEOs of established companies to leaders of emerging startups. If you're seeking an experienced PR consultant instead of a large agency, you can contact him here.
Eric Schwartzman resides in Santa Monica, California, with his wife Celia, son William, and their dog, Ace. His interests include tennis, performing arts, fine arts, jazz, and BBQ.
Public Relations Firm Leader
Based in Los Angeles, Eric Schwartzman is an accomplished PR consultant with a strong background in various public relations sectors. A former director of promotions at Rogers & Cowan, a Weber Shandwick public relations agency with a focus on media, entertainment, and technology, Schwartzman has proven his mettle in diverse PR fields.
To discuss your brand marketing objectives, you can reach out to him here.

Eric Schwartzman with Apple Quicktime inventor Steve Perlman at the Game Developers Conference in San Francisco.
Schwartzman possesses a unique knack for translating intricate marketing concepts into clear, concise language. He brings a wealth of experience to the table, having spearheaded digital marketing at a global PR agency and founded a content management SaaS platform serving clients such as Dunkin' Donuts, LinkedIn, NVIDIA, and Verizon. Furthermore, he helmed the center for digital innovation at a $1B industrial manufacturer, overseeing B2B content marketing and SEO strategy and managing transitions to enterprise software and social media platforms.
Beyond his practical experience, Schwartzman is a thought leader in the PR industry, authoring best-selling books like The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His insightful whitepapers, including How To Win Support for Climate Policy and Secrets of Successful Public Relations, are popular resources in the PR community.
From traditional press rooms to brand journalism, Schwartzman has done it all. He is the founder of iPR Software and has overseen the design and development of online press rooms for well-known entities such as Target, Toyota, and UCLA.

Leading strategic communications exercises for US Pacific Command at Camp HM Smith in Hawaii.
With a career that spans 20 years, Schwartzman has successfully executed numerous public relations and brand marketing campaigns. He has led publicity campaigns, managed reputations, and built brand visibility through a multitude of channels, including media relations, content marketing, press release distribution, and strategic PR strategies.
His work isn't limited to Los Angeles. Schwartzman's connections extend across the nation, from Hollywood to Washington, D.C., allowing him to leverage his network of reporters and influencers for the benefit of his clients.
Crisis Management PR Agency
Schwartzman's service offerings cover the full spectrum of PR, including but not limited to content marketing, SEO, media relations, influencer marketing, reputation management, crisis management, and email marketing.
In addition to these services, Schwartzman has executed PR and brand marketing campaigns for a diverse portfolio of clients, from Boeing to Britney Spears, Johnson & Johnson to NORAD, as well as the US Dept. of State, the Olympics Games, and numerous smaller companies.
An accomplished podcast producer, Schwartzman hosts The Earned Media Podcast and the B2B Lead Gen Podcast. His digital marketing communications training course collection has reached nearly half a million students worldwide.

Digital marketing consultant Eric Schwartzman presenting a digital marketing strategy to the Defense Commissary Agency executive team at Fort Lee, Virginia.
Having grown up in Los Angeles, Schwartzman leverages his comprehensive understanding of the city's media landscape to deliver superior results. His Digital Pivot Program provides clients a proven framework to increase their revenue twofold to fivefold within six to twelve months.
He has collaborated with diverse clients, from CEOs of established companies to leaders of emerging startups. If you're seeking an experienced PR consultant instead of a large agency, you can contact him here.
Eric Schwartzman resides in Santa Monica, California, with his wife Celia, son William, and their dog, Ace. His interests include tennis, performing arts, fine arts, jazz, and BBQ.
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Public Relations Agency FAQ
Why Organizations Hire PR Firms
1. Expertise and Strategic Counsel Provided by PR Firms
PR firms offer specialized expertise and strategic counsel to organizations.
2. Building and Managing Relationships with PR Firms
PR firms help organizations build and manage relationships with stakeholders.
3. Crisis Management and Reputation Repair with PR Firms
PR firms assist organizations in crisis management and reputation repair.
By enlisting the services of PR firms, organizations can leverage their specialized knowledge, establish and maintain relationships, and effectively manage their reputation in both normal and challenging times.Hiring a public relations agency can help you promote your brand through strategic communication, media relations, influencer marketing, and more. Large agencies like Weber Shandwick, 5w Public Relations, and Ogilvy Public Relations have global and national teams of practitioners who specialize in everything from crisis management and reputation management to content marketing and media relations.
What's the Difference Between Public Relations Agencies and PR Firms?
The terms "public relations agencies" and "PR firms" are often used interchangeably in the industry, and there is no significant difference between the two. Both terms refer to organizations that specialize in providing public relations services to clients.
These entities offer strategic PR counsel, media relations, reputation management, crisis communication, and other related services. Whether referred to as a public relations agency or a PR firm, they share the common goal of helping organizations effectively communicate with their target audience, manage their reputation, and navigate the complexities of public perception.
But big agencies may not be the best fit for small to mid-size companies, B2Bs, or companies serving niche markets like SaaS, AI, and VR. Check out our guide to finding the right size public relations agencies here.
Differences Between PR Firms, Ad Firms, and Marketing Firms
An ad agency primarily focuses on creating compelling advertisements for diverse platforms such as radio, television, and online channels.
A marketing agency, on the other hand, takes a broader approach, developing strategies encompassing market research, email marketing, CRM, and customer retention techniques.
Public relations agencies specialize in enhancing a company's reputation, effectively communicating with target audiences, managing PR crises, securing digital media and press coverage, and crafting engaging content for publications.
They work closely with financial, industry, and news outlets to promote their clients' brands, often leveraging press releases, policy stories, and research findings to shape public perception. These agencies play a pivotal role in managing and protecting the reputation of companies, from startups to Fortune 500 enterprises, in various industries.
These marketing firms employ creative ideas, storytelling techniques, and robust networks to engage audiences and establish meaningful connections with stakeholders. Whether in bustling cities like Washington or through platforms like LinkedIn, they navigate the beauty of effective communication to ensure their clients' stories resonate with their target audiences.
1. Distinct Focus and Services of PR Firms
PR firms specialize in managing and shaping public perception and reputation through strategic communication, media relations, crisis management, and other public relations functions.
2. Creative and Promotional Expertise of Ad Firms
Ad firms, also known as advertising agencies, primarily focus on creating and executing advertising campaigns across various channels. They specialize in creative messaging, media planning, and buying to promote products or services.
3. Comprehensive Approach of Marketing Firms
Marketing firms, or marketing agencies, take a broader approach by offering a range of services to promote businesses. They encompass strategic marketing planning, market research, branding, advertising, public relations, digital marketing, social media management, and more.
While PR firms specialize in managing public perception, ad firms focus on advertising campaigns, and marketing firms provide a comprehensive range of services to support businesses' overall marketing efforts. Each type of firm has its unique expertise and services tailored to specific aspects of communication, promotion, and marketing.
Harnessing the Power of Influencer Marketing in PR Strategy
In the ever-evolving landscape of public relations, influencer marketing has emerged as a pivotal tool. By strategically collaborating with influencers, companies can leverage their credibility among key audiences, amplify their campaign's reach, and connect with new target groups. These influential individuals possess the ability to promote brands effectively through various channels such as blogs, social media platforms, and special events. In this article, we delve into the significance of influencer marketing in PR strategies, exploring its potential to enhance brand reputation, expand media coverage, and engage diverse audiences.
Fortify Brand Reputation through Influencer Endorsements
Influencer marketing offers companies a unique opportunity to enhance their reputation within their industry and among consumers.
By associating their brand with influential individuals who align with their values, businesses can benefit from the trust and authenticity these influencers bring.
When influencers promote a company's products, services, or initiatives, it not only increases brand visibility but also establishes the brand as a credible industry leader.
Our PR agency helps companies foster a favorable image by positively associating with respected influencers, driving consumer trust and loyalty.
Triple Your Media Coverage and Reach New Audiences
One of the most significant advantages of influencer marketing in PR strategy is its potential to extend media coverage and engage new audiences.
When influencers share their experiences, stories, and opinions about a company, they generate interest among media outlets, leading to valuable press coverage.
By securing media placements in publications and online sites through influencer connections, companies can gain exposure to a broader audience and enhance their visibility.
This increased media coverage boosts brand awareness and attracts the attention of potential customers who may have previously been unaware of the company's offerings.
Craft Compelling Content and Overcome Communication Challenges
Influencer marketing allows companies to address communication challenges by creating compelling content that resonates with their target audience.
Companies can tap into their insights, research, and ideas by collaborating with influencers with expertise in specific industries to develop engaging promotional materials.
Whether through video podcasts, articles, or social media posts, influencers can create captivating content that aligns with the company's goals and effectively communicates its message.
This influencer partnership enables companies to overcome communication hurdles, captivate audiences, and drive meaningful engagement.
In conclusion, influencer marketing has become an indispensable asset in PR strategies, enabling companies to bolster their reputation, expand media coverage, and connect with diverse audiences.
By harnessing the power of social media influencers, businesses can effectively promote their brands and navigate the challenges of modern communication. Embracing influencer marketing practices fosters authentic connections, enhances brand image, and increases the overall impact of PR efforts.
The Synergy of Content Marketing and Public Relations in Building Brand Reputation
Content marketing and public relations form a powerful alliance to fortify a company's reputation and increase its visibility.
Content marketing establishes a strong connection with the target audience by creating valuable content such as articles, blogs, and videos.
When this content is complemented by PR efforts like press releases and media pitches, it generates a cohesive communication strategy that enhances the brand perception and widens its reach.
The seamless integration of content marketing and public relations highlights how their collaboration can improve a company's reputation, bolsters media coverage, and engages diverse audiences.
Strengthening Reputation through Valuable Content
Content marketing enables companies to demonstrate their expertise and thought leadership within their industry.
Businesses can showcase their knowledge, research, and ideas to their target audience by creating informative articles, insightful blogs, and engaging videos. Such valuable content establishes the company as an industry expert, strengthening its reputation and increasing brand credibility.
When combined with strategic public relations efforts that disseminate this content to relevant publications and media outlets, the company's reputation is substantially boosted, positioning it as a reliable and authoritative source of information.
Enhancing Media Coverage and Audience Engagement
The collaboration between content marketing and public relations augments a company's media coverage and fosters audience engagement.
By producing high-quality content, companies attract the attention of media outlets, which may feature their articles or stories in publications. Sharing this content through press releases and media pitches amplifies its reach, enabling more comprehensive coverage and exposure.
As a result, clients gain increased visibility, both in traditional media outlets and online platforms.
This expanded media coverage raises brand awareness and drives audience engagement, as the valuable content resonates with the target audience and sparks meaningful conversations.
Crafting a Cohesive Brand Image through Strategic Communications
The seamless integration of content marketing and public relations allows companies to present a consistent and compelling brand image.
Companies, organizations, candidates, and individuals can align their content with their overall brand messaging and values through strategic communications, ensuring a coherent and impactful narrative.
This unified approach enhances brand perception and reinforces the company's leadership position in the industry. By utilizing content marketing and public relations practices in unison, companies can establish themselves as reliable, responsible, and trustworthy entities, attracting customers and industry experts who recognize their commitment to excellence.
Fusing the disciplines of content marketing and public relations creates a potent strategy for building a solid brand reputation.
Companies can showcase their expertise and establish thought leadership by creating valuable content.
When content marketing strategy seamlessly integrates into public relations campaigns - through press releases and media pitches - it amplifies media coverage, engages audiences, and strengthens the overall brand image.
Embracing the synergy between content marketing and public relations allows companies to elevate their reputation, increase visibility, and foster meaningful connections with their target audience.
Ensuring Effective Representation of Your Brand by a Public Relations Agency
Ensuring that a public relations agency accurately and effectively represents your brand is crucial for maintaining a positive reputation and achieving your communication goals.
By establishing clear expectations, fostering open communication, and implementing robust oversight, you can ensure that the PR agency conveys your brand's values, messaging, and overall image adequately.
Key strategies to guarantee effective representation include aligning goals and values, maintaining transparent communication, and monitoring performance.
Goal Alignment and Shared Values
To ensure proper representation, it is essential to establish a strong foundation of shared goals and values between your company and the PR firm.
Collaborate closely to articulate the desired brand image, messaging, and communication objectives. By aligning these goals and values, you create a framework that guides the PR company's efforts and ensures that they accurately portray your company's mission and identity. This alignment serves as a compass for the agency, enabling them to promote your brand effectively while maintaining consistency with your company's vision and values.
Transparent, Open Communication Channels
Open communication is vital for a successful partnership with a public relations agency. Maintain regular and transparent dialogue with the agency's representatives, providing them with the necessary information, insights, and updates about your company.
Share essential news, industry developments, policy updates, or relevant information. By fostering a collaborative environment, you enable the agency to fully understand your brand, its challenges, and opportunities, facilitating their ability to represent your company accurately.
Regular check-ins, progress meetings, and clear communication channels ensure the agency stays informed and responsive to your brand's needs.
Monitor Performance and Provide Feedback
Monitoring the performance of the PR agency is crucial to ensuring that your brand is effectively represented. Establish measurable metrics and key performance indicators (KPIs) to evaluate the agency's success in meeting communication goals.
Monitor news media coverage, audience engagement, and brand sentiment to gauge the impact of their efforts. Remember, media relations is about communicating to and through the news media to your constituents. Regularly review press releases, articles, videos, and other content produced by the agency to assess the alignment with your brand's messaging and image.
Provide constructive feedback to the agency, highlighting areas of improvement and recognizing their successes. This feedback loop helps refine the agency's approach and ensures continuous alignment with your brand's representation needs.
Role of a PR Firm in Crisis Management
PR advisors plays a crucial role in crisis management by providing expertise, guidance, and strategic communications during challenging times. A crisis can significantly impact a company's reputation, operations, and relationships with stakeholders.
Public relations firms manage a crisis to protect a company's image and navigate the complex landscape of media coverage and public perception.
Through proactive communication, strategic messaging, and leveraging various channels, PR agencies help companies regain control, rebuild trust, and mitigate the negative impacts of a crisis.
Strategic Communications and Crisis Response
In a crisis, strategic communications are essential for managing the situation effectively. A PR agency works closely with the company to develop a crisis communication strategy that outlines key messages, target audiences, and appropriate channels for dissemination.
A crisis communications strategy ensures a consistent and coordinated response across various communication platforms, including press releases, media interviews, social media, and internal communications.
By providing timely and transparent information, the PR agency helps manage the narrative, minimize misinformation, and maintain credibility with stakeholders and the media.
Media Relations and Reputation Management
During a crisis, media coverage plays a significant role in shaping public perception. A communication firm that has expertise in media relations will leverage its network to manage media coverage effectively.
Publicists proactively engage with journalists, pitch positive stories, and provide accurate information to prevent the crisis from overshadowing the company's positive aspects.
The agency also monitors media coverage, addressing inaccuracies and responding to inquiries promptly. Reputation management becomes a critical focus, with the PR agency working to rebuild trust, repair the company's image, and showcase its responsible practices and leadership amidst the crisis.
Stakeholder Engagement and Audience Communication
Maintaining open lines of communication with stakeholders and effectively engaging with the target audience is crucial during a crisis.
A public relations company helps the company develop targeted messaging that addresses the concerns and needs of different stakeholders, such as employees, customers, investors, and the general public.
This may involve creating content like articles, videos, or social media posts that promote transparency, empathy, and responsible actions taken by the company. The agency ensures that the company's message reaches the appropriate audiences through the right channels, whether it's leveraging online platforms, conducting press briefings, or organizing community engagement initiatives.
In conclusion, a PR agency plays a vital role in crisis management by providing strategic communications, managing media relations, and engaging stakeholders effectively.
By developing a crisis communication strategy, managing media coverage, and engaging with the target audience, the agency helps the company navigate through challenging times while protecting its reputation and rebuilding trust.
With their expertise in crisis management and communication, public relations agencies ensure that companies can effectively handle crises, minimize the negative impact, and emerge stronger from the experience.
1. PRSA Bronze Anvil Award: National Success
The PRSA Bronze Anvil award is a highly esteemed recognition in the public relations industry. It is evidence of a PR firm's ability to effectively handle a range of communication challenges, such as crisis management, content creation, media relations, and strategic communications. Winning this award demonstrates the company's proficiency in crafting compelling press releases, promoting stories, and building the reputation of their clients in national publications. It serves as a testament to their expertise in navigating complex media landscapes and achieving impactful results on a broader scale, including reaching diverse audiences and securing media coverage.
2. PRSA PRism Award: Strong Local Media Relations Skills
The PRSA PRism Award is particularly valuable for assessing a public relations firm's local media relations prowess. This recognition highlights their ability to effectively engage with media outlets in a specific city or region, showcasing their skill in understanding local news, industry publications, and the preferences of the target audience. Winning this award reflects the firm's competence in tailoring their communication strategies to the unique dynamics of the local media landscape. It indicates their capability to navigate the challenges of regional media coverage, promote stories that resonate with the community, and establish strong relationships with local journalists and influencers.
3. PR News Platinum Award: Comprehensive Success
The PR News Platinum Award is an all-encompassing recognition that provides an excellent measure of an all-around successful public relations firm. This award considers various factors, including the company's ability to achieve financial goals, its expertise in industry-specific communications and policy, its proficiency in promoting brands, and its success in managing crises and reputational challenges. Winning the PR News Platinum Award demonstrates a PR agency's exemplary performance in diverse areas, such as leadership, research-driven strategies, promotional activities, and innovative content creation. It signifies the firm's capability to drive impactful communication campaigns, increase media coverage, and enhance the image and reputation of the companies they represent.
When evaluating a public relations firm, considering these awards can provide valuable insights into their track record, expertise, and ability to meet your communication goals. These accolades are indicative of a firm's commitment to excellence, strategic thinking, and their potential to deliver effective and impactful communication solutions.
Schwartzman and Associates Accolades
Schwartzman & Associates has been honored with the following awards:
- Society for New Communications Review
- PRSA Bronze Anvil
- PRSA Los Angeles Chapter, PRISM Award
- Marketing Sherpa Award
- PR News Award
- Creative Marketing Award,
Planning Mediagenic Special Events
Public relations firms play a crucial role in event planning, particularly when managing the media aspect of special events.
The best media relations agencies specialize in handling ll aspects of media engagement, including inviting, qualifying, and credentialing reporters, broadcast journalists, wire photographers, and paparazzi.
They also manage event pressrooms, monitor and collect media coverage, and ensure effective communication strategies.
By leveraging their expertise in media relations and strategic communications, PR firms help clients maximize media exposure and enhance the overall reach of an event.
Media Relations: Inviting, Qualifying, and Credentialing
It is the responsibility of media relations agencies in event planning to identify and invite relevant media members to attend.
They carefully research and select journalists, reporters, and photographers who cover topics related to the event's theme, industry, or target audience.
By qualifying and credentialing media personnel, PR firms ensure that only legitimate and reputable individuals gain access to the event.
This helps maintain the event's integrity and ensures that media coverage is provided by professionals who can effectively convey the key messages and objectives of the event to their respective audiences.
Event Pressrooms and Media Coverage Monitoring
PR agencies also manage the event pressrooms, which serve as dedicated spaces for journalists and media personnel to gather, work, and conduct interviews.
These pressrooms are equipped with press releases, event-related content, promotional materials, and media kits to provide the media with the necessary information and facilitate their coverage.
Additionally, PR firms closely monitor and collect event media coverage, tracking articles, videos, and editorial content produced by journalists and media outlets. This comprehensive media coverage analysis helps assess the event's impact, identify trends, and gauge public perception.
Strategic Communication and Promotional Activities
PR firms excel in developing and implementing strategic communication plans for events. They work closely with event organizers and companies to craft compelling messages, storylines, and content that resonate with the target audience.
PR agencies effectively promote the event through press releases, articles, social media campaigns, and promotional videos and generate buzz among the media and target audience.
They leverage their expertise in branding, media relations, and communications to ensure that the event receives maximum exposure and garners attention from the intended audience.
By aligning the event with the client's goals and maintaining consistent messaging, PR firms contribute to the event's success and create a positive image for the organizing company.
Public relations plays a vital role in event planning by managing the media aspect of special events. Through their expertise in media relations, strategic communications, and promotional activities, they handle media invitations, pressrooms, and media coverage monitoring.
By effectively engaging with the media, public relations companies contribute to increased visibility, enhanced reputation, and the event's overall success.
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Strategic Communications Services by Schwartzman & Associates
Communications Agency Leader
Schwartzman & Associates, a renowned communications agency, excels in providing strategic communications services to clients across various industries. With our expertise as a trusted firm in the field of public relations (PR), marketing, and public affairs, we deliver comprehensive solutions that meet the diverse needs of our clients.
Leverage the Power of Effective Communications
At Schwartzman & Associates, we understand that effective communication is the key to successful public relations campaings.
As a leading communications agency, we utilize a range of tactics to deliver impactful results. From traditional PR strategies to cutting-edge marketing techniques, our team of public relations experts craft compelling narratives that captivate audiences and drive desired outcomes.
Expert Public Relations
With our deep-rooted experience as a top-tier PR firm, Schwartzman & Associates elevates brands by leveraging the power of public relations.
Our dedicated team specializes in creating customized PR campaigns, establishing media relations, and securing valuable media coverage.
We are a PR Firm that excels in reputation management, crisis communication, and promoting our clients' stories through press releases, media engagements, and expert positioning.
Maximizing Marketing Potential
As a leading marketing agency, Schwartzman & Associates understands the ever-evolving landscape of marketing. We work closely with our clients to develop innovative marketing strategies that align with their goals and target audiences. Leveraging our extensive network of marketing agencies and industry partnerships, we implement cutting-edge tactics such as influencer marketing, experiential marketing, and content marketing to drive brand awareness, generate leads, and foster customer engagement.
In conclusion, Schwartzman & Associates is a trusted communications agency that offers a comprehensive suite of strategic communications services. With our expertise in PR, marketing, and public affairs, we help our clients effectively communicate their messages, elevate their brands, and achieve their business goals.
Media Relations Services by Schwartzman & Associates: Digital Marketing to Radio, TV, and Video Podcasts
A Trusted Public Relations Firm for Expert Media Relations
Schwartzman & Associates, a reputable communications agency, excels in providing comprehensive media relations services.
As a leading public relations (PR) firm, we understand the power of effective communication and the vital role media coverage plays in shaping public perception.
Our goal is to establish strong connections with the media, earning citations for our clients on top international, national, and local media platforms.
Establishing Media Visibility with Notable News Brands
Schwartzman & Associates has a proven track record of securing media coverage for our clients across renowned news media brands such as ABC News, CNN, and The New York Times.
We position our clients as industry leaders, experts, and thought provokers through strategic media relations, earning them valuable exposure and enhancing their credibility within their respective industries.
Strategic Approach and Tailored Messaging
Our public relations agency is founded on a strategic approach and the crafting of tailored messaging. We engage with journalists, editors, and news producers to understand their needs, interests, and deadlines.
Leveraging our expertise in PR, communications, and industry research, we develop compelling story angles and pitch targeted news stories that align with the media's focus.
Targeted Media Relations Outreach
Through our disciplined media outreach approach, we ensure that your brand's messaging resonates with your target audiences and garners attention from the media.
Schwartzman & Associates is committed to building strong media relationships and earning impactful media coverage for our clients.
With our expertise in public relations, strategic communications, and media relations, we help you shape your brand's narrative, amplify your reach, and establish a positive image in the eyes of the media and your target audiences.
Press Release Writing and Distribution Services by Schwartzman & Associates: Amplifying Your Message with Precision and Experience
A Trusted Communications Agency for Effective Press Release Strategies
Schwartzman & Associates, a distinguished communications agency, offers professional press release writing and distribution services to clients across diverse industries. As a leading public relations (PR) firm, we understand the importance of crafting compelling press releases that effectively communicate your message while capturing the attention of media outlets and target audiences.
Elevating Your Brand with Expertly Crafted Press Releases
At Schwartzman & Associates, our team of skilled PR practitioners specializes in drafting press releases that engage readers and convey key information concisely and effectively.
By leveraging our expertise in PR and communications in B2B and various other industries, we ensure that your press releases align with your goals and effectively represent your company's values and achievements. Whether it's announcing a new product, sharing important news, or promoting an event, our press releases captivate media professionals and drive meaningful coverage.
We clear press releases on all the significant newswires including but not limited to BusinessWire, PR Newswire, MarketWire, and Globe Newswire.
Strategic Distribution for Maximum Impact
Beyond writing exceptional press releases, we understand the importance of strategic distribution to ensure your message reaches the right audience. As a dedicated PR firm, we utilize our vast media contacts and relationships with public relations agencies to target your industry's most relevant publications and journalists. Through meticulous research and tailored distribution strategies, we maximize media coverage and increase the visibility and credibility of your brand.
From small businesses to Fortune 500 companies, Schwartzman & Associates delivers professional press release writing and distribution services that align with your communication goals. With our expertise in PR, strategic communications, and media relations, we amplify your brand's reach, build industry credibility, and create impactful narratives that resonate with your target audience.
B2B Communications Services by Schwartzman & Associates: Communications that Resonate in the Boardroom
A Leading Communications Agency for B2B Success
Schwartzman & Associates, a reputable communications agency, delivers top-notch B2B communications services. As a trusted firm in public relations (PR) and strategic communications, we understand the unique dynamics and challenges businesses face when targeting other businesses. We aim to help you establish meaningful connections, build industry credibility, and achieve your B2B communication objectives.
Strategic Messaging for Effective B2B Marketing
At Schwartzman & Associates, we excel in crafting strategic messaging that resonates with B2B audiences. Our experienced team of copywriters and PR experts develops tailored content that highlights the value of your products or services to other businesses. By leveraging our expertise in B2B PR, we ensure that your messaging effectively communicates your unique selling propositions and differentiators, positioning your company as a reliable and trusted partner in the industry.
Targeted Approach and Relationship Building
To facilitate successful B2B communications, we adopt a targeted approach and prioritize relationship building. Unlike B2C communications, our team works to build consensus among key purchasing committee decision-makers, industry experts, and thought leaders to enhance your brand's visibility and credibility within your target market. By leveraging our extensive network and expertise in media relations, we position your company as an industry expert and source for valuable insights, promoting thought leadership and fostering valuable partnerships.
PR that integrates into Your CRM
Schwartzman & Associates understands the importance of effective B2B communications in driving business growth with tools like HubSpot, Zapier, Shopify, and WordPress blogs.
Our comprehensive B2B communications services leverage press releases, media relations, digital marketing, social media, and advertising to connect you with your target audience, enhance your industry reputation, and support your strategic business goals.
Partner with us to unlock the potential of your B2B communications and achieve success in your industry.
Crisis Management Services by Schwartzman & Associates: Navigating Challenges with Strategic Communications
Leading the Way as a Crisis Management Agency
Schwartzman & Associates, a reputable communications agency, specializes in providing comprehensive crisis management services. As a trusted firm in the field of public relations (PR) and strategic communications, we understand the importance of swift and effective crisis response. Our goal is to help businesses mitigate reputational risks, protect their brand image, and navigate challenging situations with confidence.
Strategic Communications: The Key to Crisis Resilience
At Schwartzman & Associates, we recognize that strategic communications is crucial in crisis management. Our experienced team of PR experts and communications professionals leverages their expertise to craft tailored crisis response strategies that align with your organization's goals. From drafting crisis messaging to implementing media relations tactics, we ensure that your voice is heard, stakeholders are informed, and your reputation is safeguarded.
Engagements with Prominent Clients
Schwartzman & Associates has a proven track record of successfully managing crises for a diverse range of clients, including esteemed organizations such as the US Department of State, Marines, and the Pentagon. Our engagements with these prominent clients have allowed us to develop a deep understanding of crisis management within high-stakes environments. With a disciplined approach, we deliver timely and effective crisis response, mitigating potential damage and helping our clients emerge stronger from challenging situations.
As a trusted crisis management agency, Schwartzman & Associates combines strategic communications, media relations, and industry expertise to guide your organization through crises. Our comprehensive approach, tailored messaging, and engagement with key stakeholders enable us to protect your brand image, preserve public trust, and ensure a swift recovery. Partner with us to strengthen your crisis resilience and emerge stronger from adversity.
Reputation Management Services by Schwartzman & Associates: Building Trust throughout Your 6 Degrees
An Established Communications Agency for Effective Reputation Management
Schwartzman & Associates, a reputable communications agency, offers comprehensive reputation management services to clients across various industries.
With our expertise as a leading public relations (PR) firm and a deep understanding of strategic communications, we are a public relations company that helps businesses navigate challenges, protect their image, and build trust among their target audiences.
Strategic Communications: The Foundation of Effective Reputation Management
At Schwartzman & Associates, we recognize the pivotal role of strategic communications in reputation management. Our skilled team specializes in crafting tailored messages that align with clients' goals, ensuring consistent and authentic brand representation. Through careful analysis and research, we identify potential reputation risks, develop proactive strategies, and effectively communicate with stakeholders to maintain a positive image even during times of crisis.
Protecting Your Brand's Integrity through Proactive Engagement
Our reputation management services encompass a multifaceted approach. We actively monitor media coverage, online platforms, and social media channels to track public sentiment and identify potential issues. Leveraging our expertise in PR and digital marketing, we engage with influencers, industry experts, and stakeholders to promote positive narratives and mitigate reputational threats. By leveraging various channels such as blogs, articles, social media, and press releases, we shape the conversation surrounding your brand and reinforce its credibility.
As a communications firm with extensive experience in public relations, Schwartzman & Associates understands the importance of maintaining a strong reputation in today's digital landscape. Our tailored strategies, proactive engagement, and commitment to ethical communications practices allow us to effectively manage and enhance the reputations of our clients.
Influencer Marketing Services by Schwartzman & Associates: A PR Firm with Deep Technical Know How
The Communications Agency that Drives Results
Schwartzman & Associates is a leading communications agency renowned for its exceptional expertise in influencer marketing. As a public relations firm with a disciplined topical focus, we deliver tailored strategies to help companies across various industries achieve their goals. Our team of skilled professionals combines extensive experience in communications, marketing, and public relations to create impactful campaigns that resonate with audiences.
Unleashing the Power of Influencers in a Bursting Market
In today's fast-paced world, where social media and digital marketing dominate, influencer marketing has emerged as a powerful tool for companies looking to expand their reach. At Schwartzman & Associates, we understand the significance of leveraging influential voices to drive brand awareness and engage customers effectively. Our comprehensive approach to influencer marketing ensures that your message reaches the right audience through captivating videos, engaging podcasts, and authentic collaborations.
Elevating Your Brand through Strategic Partnerships
With a deep understanding of the marketing landscape, Schwartzman & Associates excels at forging strategic partnerships between brands and influential personalities. We believe that the right ambassador can enhance your brand's reputation, driving both customer and B2B engagement. By carefully selecting influencers who align with your brand values, we create compelling content and experiences that resonate with your target audience, driving lead generation and boosting customer loyalty.
At Schwartzman & Associates, we combine the expertise of our copywriters, marketing specialists, and communication professionals to develop integrated influencer marketing campaigns that reflect your brand's image and capture the attention of your desired audiences. Our goal-oriented approach ensures that every campaign is aligned with your company's objectives and budget, maximizing the return on investment.
Whether you operate within the United States or on a global scale, our nationwide presence with offices in New York, Los Angeles, and Washington positions us to connect with influencers and media outlets in key cities and industry hubs. We have a proven track record of success with Fortune 500 companies, start-ups, and established brands, allowing us to bring valuable insights and industry expertise to the table.
Partner with Schwartzman & Associates, the public relations firm that understands the intricacies of influencer marketing. Let us navigate the complex landscape of social media, content marketing, and digital advertising to promote your brand effectively. Contact us today to discuss how we can elevate your influencer marketing efforts and achieve your business objectives.
Financial Communications Services by Schwartzman & Associates: Move Markets and Win Budget Allocation
An Expert Communications Agency for Financial Success
Schwartzman & Associates is a reputable communications agency specializing in financial communications. As a dedicated public relations firm with a disciplined topical focus, we understand the unique challenges faced by companies operating in the financial industry. Our goal is to help you navigate the complexities of the market and effectively communicate your message to key audiences, whether it be consumers, customers, or B2B partners.
Strategic Communications for the Financial Sector
At Schwartzman & Associates, we excel in providing comprehensive communications solutions tailored specifically to the needs of financial institutions. With a deep understanding of the industry landscape, we help you craft compelling narratives that resonate with your target audience, enhance your brand image, and promote your expertise. Through strategic media relations, thought leadership initiatives, and engaging content, we position your company as a leader in the financial sector.
Elevating Your Financial Brand through Effective Marketing
Schwartzman & Associates recognizes the significance of integrating marketing strategies with your communications efforts. Our team of skilled professionals combines expertise in public relations, marketing, and digital communications to develop impactful campaigns that drive results. Whether it's product marketing, experiential marketing, or content marketing, we leverage the power of various channels, including social media, advertising, and email marketing, to reach your target audience and generate leads.
As a leading communications firm, we have a proven track record in crisis management and reputation management for financial institutions. We understand the importance of maintaining a positive public image, and our experienced team is well-equipped to handle any unforeseen challenges that may arise. By crafting timely and effective communications strategies, we help protect your brand's reputation and mitigate potential risks.
With offices strategically located in key financial centers across the United States, including New York, Los Angeles, and Washington, D.C., we have the expertise and resources to serve clients nationwide. Our deep industry knowledge and extensive network enable us to deliver targeted media coverage, engage with influential stakeholders, and navigate the intricate landscape of financial communications.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in financial communications. We are committed to helping your company achieve its goals by delivering strategic and tailored communications solutions. Contact us today to discuss how we can elevate your financial brand and enhance your market presence.
Experiential Marketing Services by Schwartzman & Associates
A Trusted Communications Agency Transforming Experiences
Schwartzman & Associates is a leading communications firm specializing in experiential marketing.
As a disciplined communications agency, we understand the power of creating immersive brand experiences that captivate audiences and leave a lasting impact.
Our public relations team of experts combines strategic communications with innovative marketing techniques to help companies achieve their goals through unique and memorable experiences.
Elevating Brands through Engaging Experiences
At Schwartzman & Associates, we believe that experiential marketing goes beyond traditional advertising methods. We help companies connect with their target audiences on a deeper level by designing interactive campaigns that inspire and engage. Whether it's through captivating videos, podcasts, or live events, we create experiences that resonate with consumers, fostering meaningful connections and driving brand loyalty.
Strategic Communications for Unforgettable Moments
Our public relations agency specializes in seamlessly integrating experiential marketing into comprehensive communications strategies. By aligning your brand's message and values with unforgettable moments, we ensure your story is shared with impact. Through effective media relations, content marketing, and social media engagement, we amplify the reach of your experiential campaigns, maximizing their impact and generating valuable media coverage.
As a firm with a national presence across the United States, including offices in New York, Los Angeles, and Washington, D.C., we have a deep understanding of local and industry-specific dynamics. This allows us to tailor our experiential marketing strategies to resonate with diverse audiences and achieve your goals effectively.
Partner with Schwartzman & Associates, the trusted public relations firm that understands the transformative power of experiential marketing. Together, we will craft immersive experiences that not only capture attention but also drive meaningful connections and long-term brand growth. Contact us today to discuss how we can elevate your brand through experiential marketing and strategic communications.
Public Affairs Services by Schwartzman & Associates: Motivate Goodwill Ambassadors to Promote Your Agenda
Driving Effective Communication Strategies for Public Affairs
Schwartzman & Associates is a respected public affairs firm that delivers impactful communication campaigns that win hearts and minds.
As a disciplined communications agency, we understand the importance of navigating the complex landscape of public relations and public affairs to sell public policy initiatives to key stakeholders through radio, TV, Instagram, and other popular digital media channels with your target audience.
Our goal as a communications company is to help companies and organizations effectively communicate their messages, build strong relationships with key stakeholders, and achieve their public affairs objectives.
Strategic Communications Solutions for Public Affairs Challenges
At Schwartzman & Associates, we excel in providing tailored communications solutions for public affairs. Our team of experts combines extensive experience in public relations, marketing, and strategic communications to address the unique challenges faced by companies operating in the public sector. Through a mix of traditional and digital communication channels, we craft compelling narratives, engage diverse audiences, and foster positive perceptions.
Bridging the Gap between Public and Private Sectors
As a leading public relations agency, we understand the importance of bridging the gap between the public and private sectors. Our comprehensive public affairs strategies aim to facilitate meaningful connections and foster collaboration between government entities, industry leaders, and the general public. By leveraging our expertise in media relations, content marketing, and stakeholder engagement, we help shape public opinion, drive policy discussions, and promote initiatives that benefit both society and businesses.
Schwartzman & Associates operates nationwide, with a strong presence in key cities such as New York, Los Angeles, and Washington, D.C. Our extensive network of media contacts, industry influencers, and government officials enables us to provide unparalleled media coverage and engage with influential stakeholders across various sectors. We are committed to delivering strategic communications that align with your public affairs goals, whether it's managing a crisis, building reputation, or promoting industry-specific initiatives.
Partner with Schwartzman & Associates, the trusted public affairs firm that understands the intricate dynamics of strategic communications. Let us help you navigate the complexities of public relations, engage with your target audiences, and foster positive relationships with stakeholders. Contact us today to discuss how our public affairs services can elevate your organization's mission and drive impactful change.
Market Research Services by Schwartzman & Associates
Delivering Insights for Informed Decision-Making
Schwartzman & Associates is a respected market research agency that specializes in providing comprehensive insights to drive informed business decisions.
As a disciplined communications firm with extensive public relations experience, we understand the value of data-driven strategies in today's competitive landscape. Our goal is to help companies gain a deep understanding of their target markets, identify opportunities, and develop effective marketing and communications plans.
Strategic Market Research Solutions for Business Growth
At Schwartzman & Associates, we offer a wide range of market research services tailored to your specific needs. Our team of experts utilizes advanced research methodologies and tools to collect, analyze, and interpret data. Whether it's consumer behavior analysis, competitor analysis, or industry trends research, we provide actionable insights that guide your business strategies and drive growth.
Discover Opportunities through Public Relations and Strategic Communications
Our market research agency combines qualitative and quantitative research techniques to uncover valuable insights about your target audience, industry, and market dynamics. We conduct in-depth surveys, interviews, focus groups, and data analysis to deliver comprehensive reports that highlight market trends, customer preferences, and untapped opportunities. By leveraging our expertise in market research, we help you make data-backed decisions that maximize your marketing efforts and increase your competitive advantage.
With a strong presence in major business hubs such as New York, Los Angeles, and Washington, D.C., Schwartzman & Associates understands the unique challenges and opportunities in diverse markets across the United States. We have a proven track record of assisting companies across various industries, from Fortune 500 companies to emerging startups. Our strategic market research services provide you with the insights needed to develop effective marketing campaigns, refine your messaging, and achieve your business goals.
Partner with Schwartzman & Associates, the trusted market research firm that combines data-driven insights with strategic communications expertise. Let us help you uncover opportunities, mitigate risks, and stay ahead in the ever-evolving market landscape. Contact us today to discuss how our market research services can fuel your business growth and success.
Brand Promotion Services by Schwartzman & Associates: Enhance the Customer Experience
A Trusted Public Relations Agency for Effective Brand Communication
Schwartzman & Associates is a reputable public relations firm specializing in brand promotion. As a disciplined communications agency, we understand the importance of strategic and targeted brand communication. Our goal is to help companies elevate their brand image, engage with their target audiences, and achieve their brand promotion objectives.
Strategic Communications Strategies for Effective Brand Promotion
At Schwartzman & Associates, we offer comprehensive brand promotion services tailored to your unique needs. Our team of experts combines expertise in public relations, marketing, and strategic communications to develop and execute impactful campaigns. Whether it's crafting compelling content, leveraging social media platforms, or collaborating with influential ambassadors, we help you promote your brand effectively and engage with your target customers.
Building a Strong Brand Image through Effective Communications
Our public relations agency understands the importance of cultivating a strong brand image. We work closely with our clients to develop cohesive messaging and brand narratives that resonate with their target audiences. Through strategic media relations, thought leadership initiatives, and engaging content, we position your brand as a leader in your industry and build positive associations in the minds of consumers.
With a focus on delivering results, Schwartzman & Associates is dedicated to helping your brand reach its goals. Our strategic brand promotion strategies encompass various channels, including media coverage, promotional videos, and content marketing. We understand the challenges and opportunities present in the ever-evolving digital landscape and are equipped with the expertise to navigate them effectively.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in brand promotion. Let us help you create a powerful brand image, connect with your target audiences, and achieve your brand promotion goals. Contact us today to discuss how our brand promotion services can elevate your company's presence and drive success.
Editorial Services (Brand Journalism) by PR Firm Schwartzman & Associates
Providing Engaging Content through Editorial Expertise
Schwartzman & Associates is a trusted public relations firm offering comprehensive editorial services, also known as brand journalism.
In stark contrast to an advertising copywriter, who endeavors to position products and services with brand-oriented content, our goal is to communicate your news in a more objective and impartial writing style.
Our public relations company also produces original brand journalism audio and video podcasts and YouTube and TikTok content.
As a disciplined communications agency, we understand the power of storytelling and journalistic-style writing to engage audiences.
Whether your key stakeholders are consumers or B2B decision makers, we aim to help companies effectively communicate their brand narratives, share industry insights, and connect with their target readership.
Authentic Brand Journalism for Compelling Articles
At Schwartzman & Associates, our team of skilled writers and communications experts excels in crafting compelling articles in journalistic style. With a focus on authenticity and engaging storytelling, we ensure that your brand's key messages are effectively conveyed to your target audience. Through meticulous research, interviewing subject matter experts, and presenting well-informed perspectives, we create articles that captivate readers and promote your brand's thought leadership.
Elevating Your Brand's Image through Engaging Publications
Our public relations agency understands the importance of promoting your brand through high-quality publications. By providing editorial services, we help position your brand as an expert in your industry, showcasing your unique insights and perspectives. From thought-provoking opinion pieces to informative industry analyses, we develop engaging content that resonates with your target audience and strengthens your brand's reputation.
Schwartzman & Associates combines its expertise in communications, public relations, and storytelling to create impactful editorial content. Whether it's publishing articles in print or digital publications, we ensure that your brand's voice is effectively communicated to the right audiences. With a focus on maintaining journalistic integrity, we avoid hard sell language and deliver content that informs, educates, and engages readers.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in brand journalism and editorial services. Let us help you share your brand's story, connect with your target audience, and elevate your industry presence through engaging publications. Contact us today to discuss how our editorial services can enhance your brand's image and thought leadership.
Lead Generation Services by Schwartzman & Associates: Influence Customer Budget Allocation
Strategic Lead Generation for Business Growth
Schwartzman & Associates is a trusted public relations firm offering comprehensive lead generation services. As a disciplined communications agency, we understand the importance of generating high-quality leads that can fuel business growth. Our goal is to help companies identify and engage with potential customers, nurturing relationships and driving conversions.
Targeted Marketing Strategies for Effective Lead Generation
At Schwartzman & Associates, we develop targeted marketing strategies to capture the attention of your desired audience and generate valuable leads. Through a combination of digital marketing, content creation, and social media campaigns, we ensure that your brand reaches the right people at the right time. By leveraging our expertise in lead generation tactics, we help you maximize your marketing efforts and drive tangible results.
Driving Results through Effective Communication and Conversion
Our lead generation services encompass strategic communications that engage potential customers and guide them through the conversion funnel. From crafting compelling copy to designing persuasive landing pages, we create a seamless customer journey that encourages action. Through effective communication and conversion optimization, we help you turn leads into loyal customers and achieve your business goals.
Schwartzman & Associates is committed to delivering results-oriented lead generation strategies. By leveraging our extensive network, industry expertise, and data-driven insights, we ensure that your brand connects with the right audience and drives measurable outcomes. We understand the challenges and complexities of lead generation in today's digital landscape, and we are well-equipped to navigate them on your behalf.
Partner with Schwartzman & Associates, the trusted public relations firm that specializes in lead generation. Let us help you identify and engage with potential customers, driving business growth and increasing your bottom line. Contact us today to discuss how our lead generation services can propel your company forward.
Social Media Management Services by Schwartzman & Associates: Leverage Instagram, Video Podcasts and other Social Media Channels
Strategic Social Media Solutions for Effective Online Presence
Schwartzman & Associates, a reputable communications agency, offers comprehensive social media management services.
We understand the power of social media as a communications channel in today's digital landscape and its impact on brand visibility and customer engagement.
Our goal is to help companies establish a strong online presence, connect with their target audiences, and drive meaningful results through effective social media strategies.
Maximizing Brand Reach through Targeted Direct to Consumer Communications Outreach
At Schwartzman & Associates, we specialize in developing targeted social media campaigns that align with your business objectives.
Through careful audience analysis and content planning, we are a public relations company that creates compelling social media content designed to resonate with your target audience.
Whether it's creating engaging posts, managing paid advertising campaigns, or fostering influencer collaborations, our PR Firm tailors our strategies to enhance your brand's reach and impact.
Building Brand Authority through Engaging Content
Our social media management services focus on creating and curating relevant and engaging content that builds brand authority and fosters community engagement. We understand the importance of maintaining a consistent brand voice across different social media platforms. By implementing content marketing techniques, leveraging user-generated content, and optimizing social media profiles, we help you establish your brand as an industry leader and drive customer loyalty.
Schwartzman & Associates, with its extensive experience in public relations and communications, is well-equipped to handle the complexities of social media management. Our team of experts stays up-to-date with the latest social media trends and algorithms to ensure your brand remains relevant and visible in an ever-evolving digital landscape.
Partner with Schwartzman & Associates, the trusted communications firm that specializes in social media management. Let us help you harness the power of social media to strengthen your brand, expand your online reach, and connect with your target audience. Contact us today to discuss how our social media management services can elevate your brand's digital presence.

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Coca Cola Director of Communications Ray Crockett shares about the adoption of social media management, challenges facing the company’s corporate communications strategy and the secrets of successful public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s…
Read MoreManaging Public Relations at Cisco with Maureen Kasper
Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team…
Read MorePublic Affairs in the White House with Public Relations Director Karen Hughes
In this exclusive interview, US President George W. Bush's director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war, and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan. Previously,…
Read MoreLegendary Entertainment PR Man Warren Cowan Shares Public Relations Stories
Just as Marilyn Monroe's handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A-listers, and the history of the motion picture premiere. After a stint with public relations company Alan Gordon…
Read MoreAcademy Awards PR Campaigns with Deadline Hollywood Columnist Nikki Finke
This is an exclusive interview with Deadline Hollywood founder Nikki Finke about how PR firms orchestrate their Academy Awards PR campaigns, Harvey Weinstein's Oscar campaigning strategy, and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources. She used to be known as the “most feared, despised, and…
Read MoreVideo Game Public Relations Primer with Dean Takahashi of Venture Beat
This is a foundational briefing from reporter Dean Takahashi for video game public relations firms. If you want to specialize in public relations for the video game industry, this exclusive interview will bring you up to speed quickly on media relations best practices in this vertical. Before Venture Beat, Dean Takahashi was a San Jose…
Read MoreAutomotive Public Relations at Mitsubishi Motors
This is an exclusive, uncut interview with automotive PR expert Dan Irvin about his experience running public relations and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, managing their public relations agencies, and how technology has impacted his job. Dan Irvin is the director of corporate communications…
Read MoreSports Public Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about Sports PR at the NHL, the fan base, and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
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Edelman CEO Richard Edelman on Reputation Management
Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations. This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –…
Golin Harris Founder Al Golin on Public Relations Agency Management Best Practices
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES: 4:24 – Al Golin explains what public relations is. 5:35 – Golin…
Edelman EVP, Media Insights and Strategy Steve Rubel on the State of News Media Relations
In this exclusive episode, Edelman Media Chief Steve Rubel delivers a gripping keynote about the state of news media relations and what it means for PR firms. Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel on the…
Burson-Marsteller PR Firm Founder Harold Burson on Importance of PR Consulting Experience
Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…
Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy
Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president for Interactive Solutions at PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of…
Ruder Finn Chief Emmanuel Tchividjian on Social Media in Public Relations Ethics
Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the…
Waggener Edstrom PR Agency Leader Marianne Allison on Managing Microsoft's Public Relations
Executive Vice President and Chief Innovation Officer of public relations firm Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account. Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, a PR firm that provides public relations services using innovative communication methods for…
Boutique Public Relations Firm COO Katie Kern on Diversity and Inclusion
In this episode, Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR firm with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…
Public Relations Crisis Management Case Study: Inside the WaMu Meltdown
Handling PR crisis management for one of the biggest bank failures in US history with Former Washington Mutual Vice President of Internal Communications Karen Horn at the Public Relations Society of America's International Conference in San Diego. Prior to her position at WaMu, she was the senior director of employee commitment at Cisco. Crisis Communications…
PR Industry Leader Michael Terpin on Promoting Cryptocurrency
Michael Terpin, an American investor, entrepreneur and former public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto…
PR and SEO: Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…
How PR Firms Monitor Broadcast Media with TV Eyes CEO David Ives
In an always-on world, public relations firms with the ability to monitor broadcast media help clients stay current on how their brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of…
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