I help you rank high in organic search results when people Google for solutions to problems that your products or services solve.

These people don't know you exist. They are searching unbranded terms like "russian river pinot noir", "music licensing" or "appointment setting software."

I give you the knowledge, training, guidance, and support to rank on page one in Google natural (not paid) search results for commercially smart phrases with high purchase intent.

The process of search engine optimization involves evaluating the performance of your website, setting up measurement tools, researching your ideal customer profile and the keywords they search, developing a competitive strategy, on and off-page optimization, link building, technical SEO, site performance optimization, and content marketing.

Search engine optimization refers to elevating your search ranking in Google's natural search results.

Search engine marketing refers to bidding on keywords for ads to show up above Google search results.

Just as we trust editorial content more than ads, less than 10% of all clicks go to ads. Most clicks go to Google's organic, algorithmic search results.

SEO refers to getting your site to rank in natural search results.

SEO and SEM are both effective lead generation channels.

The difference is with SEM, once you stop paying, it stops working.

But with SEO, once you start ranking in natural search for the right keywords, you can generate qualified traffic indefinitely for free.

Google's search algorithm is not immediate. It does take time for content to get indexed, percolate, and start ranking.

The best explanation I've heard on this is from Andy Crestodina who says advertising is like rowing. The harder you row, the faster you go.

SEO is like sailing. It takes more effort to get the sails trimmed just right, but once you do you can relax and travel the world for free.

Ecommerce companies pay website optimisation consultants millions to search optimization their websites. But that money is spent on human resources to do the work of search engine optimizing your website.

Outsourcing is expensive and risky because there are no guarantees. I advise developing SEO skills in-house so you're not reliant on a third party to generate income.

Organic website traffic is highly qualified because the person is actively searching for answers.

I work with clients as an SEO trainer, facilitator, and coach on a 1-on-1 or one to many basis. I provide search engine consulting on a project basis.

Contact me for more information.

If you need help with more than just search optimization, I also include SEO consulting as part of my Digital Pivot Program.

SEO is a lucrative skill that can learn on your own through experience.

Check out my free online SEO training courses which cover all the basics and will get you on your way to search engine optimizing your website yourself.