SEO is Public Relations

evgeni-tcherkasski-SqsbTuo5jP0-unsplash

Search engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC.  

The next generation of PR professional will need be know SEO, data mining and how to think a publisher.  

In her book, search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.

The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.  

Photo by Evgeni Tcherkasski on Unsplash

My Book

Connect

Whitepapers

Podcasts

Featured in...

Join My Weekly Webinar

prtw-travel-pr2

Weekly video chat on the latest earned, shared and owned media tools and trends.