SEO is Public Relations

Eric Schwartzman

I help #startups, change-ups & scale-ups pivot to #digitalmarketing Podcasts: http://ericschwartzman.com/prtw & http://ericschwartzman.com/b2blg SaaS founder & author

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Search engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC.

The next generation of PR professional will need to know keyword research, technical SEO, data mining and how to think a publisher.

In her book, search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.

The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.

Rebecca's perspective foreshadows the concept of cause-related SEO, which puts the message before the technical aspects of search engine optimization. If you'd like to move into SEO consulting, this book is a must-read.

Photo by Evgeni Tcherkasski on Unsplash