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Top Google Ads Agency CEO on the Impact of AI on PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,…
Digital Marketing for Wineries (Case Study)
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce certainly involves Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drives online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than…
SEO for News Websites with Louisa Frahm
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO expert Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO for publishers, and what she’s learned about creating resources to support…
Ex-Google Search Quality Team Member Opens Kimono
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss the 2023…
Outsourcing Content Marketing with Laura Smous (Verblio Review)
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering whether or not Verblio is legit, this podcast…
Scaling Owned Media Editorial with Enricko Lukman (ContentGrow Review)
There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in…
Content Marketing Ops with WriteAccess CEO Byron White (Review)
If you’re in content marketing services and you’ve never heard of the Writer Access content marketing marketplace this episode can help you make more money for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has…
Exclusive Interview with Business Insider Deputy Editor Jake Swearingen
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: If you’re a small business…
Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual reality, and…
Earned Media Podcast FAQ
The "Earned Media Podcast" is a popular choice among digital marketing podcasts. It is designed to offer actionable tips and insights on online marketing from leading experts in the field.
You can access the podcast on various platforms including Apple Podcasts, Spotify, and Google. It's also available for free on the podcast's official website.
The podcast is hosted by Eric Schwartzman, a seasoned marketer, and entrepreneur with extensive experience in digital marketing.
The podcast covers a variety of topics ranging from content marketing, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce to the latest trends in online business, such as the metaverse.
The podcast regularly features interviews with marketing experts, leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
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