The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman

The Digital Pivot: Secrets of Online Marketing

By Eric Schwartzman
Forward by David Pogue
Publication Date: April 15, 2021
Publisher: CF Kane & Sons

Hardcover: $24.95
Audiobook: $19.95
eBook: $9.95

 

Reviews

“Transitioning offline marketing to the digital world can be confusing and frustrating. That is, unless you read Eric's insanely practical guide. The Digital Pivot makes digital marketing simple, accessible and practical for all.”

  ~Brian Dean, Backlinko

 

“Buy two, because you’ll never want to loan your copy. This is the driver’s manual you need for online marketing success: it’s practical, tactical, and up-to-date!”

  ~Jay Baer, New York Times best selling author, founder of Convince & Convert, and coauthor of Talk Triggers

 

"Instead of paying for expensive advertising, any business can grow by creating content on the Web for free, building fans, and pointing people directly to somewhere they can buy. Eric teaches proven strategies to be effective in this new world and he shares fascinating stories of success to learn from."

  ~David Meerman Scott, marketing strategist and Wall Street Journal best selling author of 12 books including The New Rules of Marketing and PR

 

“The role of digital marketing is more important in a post-pandemic economy than before. The journey to your customer starts with understanding, then living and breathing their path to discovery and influence. Eric Schwartzman is a long-time friend and has been on the front lines since day one of the digital revolution. This book will help you pivot.”

  ~Brian Solis, world reknown digital anthropologist, futurist, and best selling author of LifeSCALE: How to Live a More Creative Productive and Happy Life

 

“Digital content creation is such a large opportunity for companies it's hard to even grasp. The winners are going to win big...really big. There will also be countless losers. But don't worry, this book will help you navigate through the content clutter and come out gleaming on the other side."

  ~Joe Pulizzi, bestselling author of Content Inc. and founder, The Tilt

*More in Raves and Reviews section below description.

About the Book

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less.

We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.

This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:

  • Determining what people really want online
  • Choosing and setting-up the right software
  • Learning the basics of search engine optimization
  • Driving demand with owned media
  • Growing your social media following
  • Generating leads with content marketing
  • Creating email campaigns that convert
  • Convert traffic into leads and revenue
  • Improving your conversion rates continuously

The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees.

If you’re ready to scale up and grow up, it’s time to find out everything you need to know to migrate your business and career online.

Your digital pivot starts right now!

Eric Schwartzman is a digital marketing consultant, entrepreneur, and bestselling author of Social Marketing to the Business Customer. He has led digital marketing initiatives for Boeing, Britney Spears, Cirque du Soleil, the Environmental Defense Fund, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, and dozens of small and midsize companies.

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Eric’s is an award-winning podcast producer and host of The Earned Media Podcast at ericschwartzman.com/prtw and the B2B Lead Gen Podcast at ericschwartzman.com/blog. And his library of on-demand digital media compliance and literacy training courses are used by more than 420 thousand enrollees.

Eric has been featured in Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat. Eric lives in Santa Monica, California with his wife Celia, son William, and dog Ace. Eric enjoys tennis, performing arts, gallery exhibitions, and BBQ.

Publisher: CF Kane & Sons
Length: 376 pages

Hardcover ISBN: 978-1-7366218-0-6
Paperback ISBN: 978-1-7366218-2-0
eBook ISBN: 978-1-7366218-1-3

“Transitioning offline marketing to the digital world can be confusing and frustrating. That is, unless you read Eric's insanely practical guide. The Digital Pivot makes digital marketing simple, accessible and practical for all.”

  ~Brian Dean, Backlinko

“Buy two, because you’ll never want to loan your copy. This is the driver’s manual you need for online marketing success: it’s practical, tactical, and up-to-date!”

  ~Jay Baer, New York Times best selling author, founder of Convince & Convert, and coauthor of Talk Triggers

"Instead of paying for expensive advertising, any business can grow by creating content on the Web for free, building fans, and pointing people directly to somewhere they can buy. Eric teaches proven strategies to be effective in this new world and he shares fascinating stories of success to learn from."

  ~David Meerman Scott, marketing strategist and Wall Street Journal best selling author of 12 books including The New Rules of Marketing and PR

“The role of digital marketing is more important in a post-pandemic economy than before. The journey to your customer starts with understanding, then living and breathing their path to discovery and influence. Eric Schwartzman is a long-time friend and has been on the front lines since day one of the digital revolution. This book will help you pivot.” 

  ~Brian Solis, digital anthropologist and best selling author of LifeSCALE: How to Live a More Creative Productive and Happy Life

“Digital content creation is such a large opportunity for companies it's hard to even grasp. The winners are going to win big...really big. There will also be countless losers. But don't worry, this book will help you navigate through the content clutter and come out gleaming on the other side."

  ~Joe Pulizzi, bestselling author of Content Inc. and founder, The Tilt

“In a churning and fractured media landscape, The Digital Pivot provides an indispensable roadmap to not only navigate change, but to accelerate demand, leads and growth of your brand.”

~Simon Mainwaring, CEO and New York Times bestselling author of We First

“Eric Schwartzman guides aspiring digital marketers through a simple, step-by-step process for optimizing your owned, shared, earned, and paid media.  The Digital Pivot is a great read that makes digital marketing accessible to everyone.”

  ~Bill Imada, Chairman, IW Group

“Eric lives and breathes digital marketing. If you need to know and understand what is important, then look no further than his insights. Bookmark everything this man does!”

  ~Jonny Bentwood, Global Head of Data & Analytics, Golin

“Once again, Eric Schwartzman has demystified the complexities of digital marketing. A digital mindset is no longer an option. It's a requirement. The pace and easy to comprehend style of The Digital Pivot makes it an effortless and enjoyable read.”   

  ~Cheryl Procter-Rogers, APR, Past President, Public Relations Society of America

The Digital Pivot is a 'how-to' in maximizing value and investment in Owned, Shared, Earned and Paid Media. Each chapter guides the reader through experience, examples and a measured approach. Eric captures activities, outputs, outcomes and impacts into an easy-to-read format which will position the professional with the tools and integration understanding to deliver results.’

  ~Johna Burke, Global Managing Director, The International Association for the Measurement and Evaluation of Communication (AMEC)

“Digital marketing moves fast, but building customer relationships takes time and no one knows that better than Eric Schwartzman. In his new book, Eric presents a compelling case on why every brand should shift into digital marketing high gear and his strategic approach is always on the mark.  Not only that, but the book is chock full of great examples and a pleasure to read because his voice is entertaining, conversational, witty and sharp." 

  ~Martin Waxman, LinkedIn Learning Instructor, Adjunct Digital Marketing Professor

“If I need to vet a digital sales and marketing strategy, Eric Schwartzman is the first person I call.  If you're looking to pivot your business or career to digital, make this the first book you read.”

  ~Marshall Burak, Provost and Chief Academic Officer at Lincoln University and Dean Emeritus, College of Business at San Jose State University

“The pivot as a pirouette described by Eric is so graceful that it alone shifts your perspective. The lucid and clear explanations of first order principles in the first four chapters will alter our approach to digital marketing. Calling it digital marketing seems too small. A profoundly useful book well written and engaging.”

  ~Matt Church, founder Thought Leaders, creator The Leadership Landscape, and author, Rise Up and Evolution in Leadership

“Paid, owned and earned media are the bedrock of B2B marketing, and no one understands them better than Eric Schwartzman. This is a practical guide to digital marketing in an attention-challenged age.”

  ~Paul Gillin, bestselling author of five books on digital marketing and founding editor-in-chief of TechTarget

“The savvy insights from Eric's online courses and webinars come to life for digital marketers in this must-read book. At Talkwalker, we know how important it is for businesses to protect, measure, and promote their brand. The Digital Pivot shares the how-tos with relevant examples for today's digital landscape. 

  ~Todd Grossman, CEO, Talkwalker Americas

“Eric Schwartzman goes beyond the digital transformation buzzwords to break down the secrets and strategies he’s learned into a highly practical guide on what it takes to build, market and grow a successful digital business.”

  ~Gregory Galant, CEO, Muck Rack

“Eric has created a masterpiece based upon his years of practical application. He has found a way to artfully demystify the darkness around making the transition from offline marketing to digital marketing. The Digital Pivot is your step-by-step blueprint to digital marketing success.”

  ~Roderick Jefferson, sales enablement thought leader and author of Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

“If you're looking for one book that gives you an overview of everything you need to do to successfully pivot to digital marketing, this is it. Eric has consistently been at the forefront of online marketing for the last twenty years.” 

  ~Adam Taylor, President, APM Music

“Eric Schwartzman is a master of the digital landscape. In “The Digital Pivot,” he expertly guides the reader from entry point to digital success, showing what is necessary for the journey. Wise counsel for any person or organization trying to adapt to rapid technological innovation.”

  ~Scott Thomsen, Public Affairs Director, Ventura County Fire Department and President, National Association of Government Communicators

"A crash course in online marketing written by a seasoned industry veteran - Eric leaves out all of the bull, and lays out a clear blueprint through compelling stories and experiences. Get this book before your competitors do!" 

  ~Tim Ash, Keynote speaker, marketing advisor, and bestselling author of Unleash Your Primal Brain 

“Online Marketing is an unimaginably vast subject. A nutshell is very, very small. Eric manages to fit the pivot to digital in a nutshell. If you know offline marketing, then this book will be your best friend for the pivot you know you'll need to make sooner or later. Start now. Start here.”

  ~Jason Barnard, Brand SERP Guy

"We live in the Age of Pivot. Everything that was once topsy is now turvy.  This makes marketing a daunting and dizzying challenge. Thankfully, Eric Schwarzman has written the one and only guidebook for changing with agility and wisdom."

  ~Shel Israel, bestselling author of Twitterville and Naked Conversations with Robert Scoble

“Eric puts a human face on the digital marketing process. Whether you’re looking to refresh your arsenal of techniques to meet today’s digital demands or to validate your arguments for that transition, The Digital Pivot covers all the bases clearly, concisely and comprehensively. It belongs on the desk of every marketer in every market. 

  ~Kirk Hazlett, APR, Fellow of the Public Relations Society of America and Adjunct Professor of Communication at the University of Tampa

Book Illustrations & Pictures

High Resolution Images

Book Cover Image (jpg): The Digital Pivot

Author Photo (jpg): Eric Schwartzman
by Celia Schwartzman. Any use of an author photo must include its respective photo credit

Press Materials

Press Release

Media Tip Sheet

Keynote and Webinars

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Wow!!! Thank you for making my book #2 on Amazon! I'm extending FREE Kindle downloads until midnight....

Posted by Eric Schwartzman on Monday, April 26, 2021
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The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman
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