"I have 15 years experience at large and small PR firms. And I've handled media relations at the largest events on the planet. I wrote this to save you the heartache, time and money of failing at PR. Read this before you start calling PR agencies," Eric Schwartzman
Confessions from a PR Agency Insider:
- How PR firms get news media coverage
- World of online influencer relations
- Using PR for qualified lead generation
- Negotiating PR agency-client contracts
- PR agencies that get tech start-ups
- Unique requirements of online PR for startups
2020 HOW TO GUIDE
Guide to PR for Startups
How to Get PR for Your Startup
Growth Stage PR
Start ups face unique PR staffing challenges.
Just as infants, toddlers and teens have different needs, so do start-ups, change-ups and scale-ups.
Learn how those needs change as your company matures.
Download the 2020 Start Up's Guide to Hiring Public Relations
2020 REPORT
Start-Up's Guide to Hiring PR
Knowledge is power. Learn the PR agency hiring game before you start shopping.
Eric Schwartzman
Digital Transformation Advisor
I'm a native Los Angeleno, husband, father, and tennis fan with 20-years experience ramping online sales and, market positioning for clients including Boeing, Johnson & Johnson, Toyota, the United States Marine Corps, and thousands of SMBs.
I help individuals and organizations grow revenue by pivoting to digital. I have over 384,000 online students, wrote the first book on B2B digital marketing, and founded and sold a successful SaaS startup.
2020 REPORT
Secrets of Successful PR
- How to generate news media coverage
- How to hire the right PR person or agency
- Conflicts of interest in all agency-client relationships
- Hybrid staffing alternatives to outsourcing
- Evaluating go-to-media strategies