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Download the 2020 REPORT

Start-Up's Guide to Hiring PR

In this report:

  • How to get news media coverage
  • Understanding influencer relations
  • PR for qualified lead generation
  • How to avoid agency-client conflicts
  • Right types of agencies for start-ups
  • Hybrid PR staffing models
2020 REPORT - DOWNLOAD

Start-Up's Guide to Hiring PR

Maximize your PR investment!

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Growth Stage PR

Start ups face unique PR staffing challenges.

Just as infants, toddlers and teens have different needs, so do start-upschange-ups and scale-ups.

Learn how those needs change as your company matures.

Download the 2020 Start Up's Guide to Hiring Public Relations

Hierarchy of PR Needs
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2020 REPORT

Start-Up's Guide to Hiring PR

Knowledge is power. Learn the PR agency hiring game before you start shopping.

Landing Page - Secrets of PR

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Weekly Live Video Chat at 12pm PT

Join our hive mind for a discussion about developments in PR Tech

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Join me for a virtual PR Tech mentoring session with some of the sharpest minds in the industry.

PR Tech Wednesdays is a shared quest to keep our communications skills current.

Hope to see you there!

Eric Schwartzman

Earned Media & Performance Marketing Advisor

I’m an international keynote speaker, best-selling author of Social Marketing to the Business Customer and my online training courses are used by more than 300,000 enrollees worldwide.

Join me every week from 12-1pm PT for PR Tech Wednesdays and stay current on developments in PR Tech and subscribe to my PR Tech Secrets newsletter.

I offer mentoring and training programs as well.

Want visibility and credibility? Let's talk.

2020 REPORT

Secrets of Successful PR

 

  • How to generate news media coverage
  • How to hire the right PR person or agency
  • Conflicts of interest in all agency-client relationships
  • Hybrid staffing alternatives to outsourcing
  • Evaluating go-to-media strategies