fbpx Skip to content
Download the 2020 REPORT

Start-Up's Guide to Hiring PR

In this report:

  • How to get news media coverage
  • Understanding influencer relations
  • PR for qualified lead generation
  • How to avoid agency-client conflicts
  • Right types of agencies for start-ups
  • Hybrid PR staffing models

Start-Up's Guide to Hiring PR

Maximize your PR investment!

Landing Page - Start-Up's Guide to PR

  • This field is for validation purposes and should be left unchanged.

Growth Stage PR

Start ups face unique PR staffing challenges.

Just as infants, toddlers and teens have different needs, so do start-upschange-ups and scale-ups.

Learn how those needs change as your company matures.

Download the 2020 Start Up's Guide to Hiring Public Relations

Hierarchy of PR Needs

Start-Up's Guide to Hiring PR

Knowledge is power. Learn the PR agency hiring game before you start shopping.

Landing Page - Secrets of PR

  • This field is for validation purposes and should be left unchanged.
PR Tech Wed - No Tag

Weekly Live Video Chat at 12pm PT

Join our hive mind for a discussion about developments in PR Tech


Join me for a virtual PR Tech mentoring session with some of the sharpest minds in the industry.

PR Tech Wednesdays is a shared quest to keep our communications skills current.

Hope to see you there!

Eric Schwartzman

Earned Media & Performance Marketing Advisor

I’m an international keynote speaker, best-selling author of Social Marketing to the Business Customer and my online training courses are used by more than 300,000 enrollees worldwide.

Join me every week from 12-1pm PT for PR Tech Wednesdays and stay current on developments in PR Tech and subscribe to my PR Tech Secrets newsletter.

I offer mentoring and training programs as well.

Want visibility and credibility? Let's talk.


Secrets of Successful PR


  • How to generate news media coverage
  • How to hire the right PR person or agency
  • Conflicts of interest in all agency-client relationships
  • Hybrid staffing alternatives to outsourcing
  • Evaluating go-to-media strategies