Digital Marketing Consultant
I convert mindshare into market share through owned, shared, earned, and paid media.
- On Page SEO
- Off Page SEO
- Technical SEO
- Local SEO
- Content
- Editorial marketing
- Digital PR
- Native advertising
- Affiliate programs
Digital Marketing
I have 20 years of experience leading digital marketing initiatives for mid-size and enterprise clients in the following sectors:
- DTC eCommerce (luxury brands, fashion, skincare)
- B2B lead generation (SaaS, infrastructure, medical)
- Technology
- Media business
- Entertainment
- Fintech
- Security
- Government
I like to steer clear of the term Content Marketing because it fails to distinguish between editorial and promotional content.
Without editorial content, there’s no audience.
And without an audience, there's no promotional opportunity.
I'm also a digital marketing keynote speaker, best-selling author, executive trainer, and digital marketing coach.
My social media compliance training courses have helped over half a million enrollees use social networks effectively and responsibly.
Let's meet at:
As seen in...
Online Marketing Consulting Services
Grow your online business 2-5x in 6 to 12 months with my online marketing consulting services.
Drive traffic, generate demand, collect qualified leads, build your online authority, get featured on top websites, and convert leads into revenue on your website.
Activate owned, shared, earned, and paid digital marketing campaigns quickly and efficiently.
What My Clients Say
Organic Digital Marketing Services
Editorial Marketing
Every company has a website, which means every company is a media company, because a website is digital media. But not everyone has the chops to create compelling content that lures the right traffic to their website. I lead, teach, and facilitate content marketing programs that convert web traffic into leads, opportunities, and revenue. Compelling content is central to organic search optimization. I help clients develop a competitive content marketing strategies, standard operating procedures, and effective content marketing programs.
Search Engine Optimization (SEO)
I'm an SEO consultant with nearly two decades experience getting companies ranking for high purchase intent, buyer oriented keywords in highly competitive markets. I've led search engine optimizations for B2B and DTC ecommerce companies a variety of industries. Keyword research is foundational to all digital marketing initiatives. Through a structured approach, I teach clients the fundamentals of SEO process so they eventually learn to boost and maintain their search rankings autonomously.
Conversion Rate Optimization
I increase the number of visitors to your website that become leads, opportunities, and customers. Using data-driven lead generation tools and tactics, I generate marketing qualified leads that become sales qualified leads. Through funnel optimization, gated content, innovative offers, chatbots, social media widgets, email signup forms and more. I also set up and configure website usage analytics, search engine visibility monitoring, website performance analytics and user experience analytics.
Digital Marketing Strategy
Digital marketing is now central to all marketing. If you can't do transact business online, you can't compete. Every digital customer touchpoint should make it easy for people to do business with you. As a digital marketing consultant, I help clients generate and convert demand into sales pipeline. Through demand generation, conversion rate optimization, outsourcing and revenue alignment, I help my clients grow their businesses 2-5x in 6-12 months without adding FTEs.
Web Marketing Services
I have scoped, specified and led the design and development of best-of-breed and vertically integrated web marketing stacks that are interoperable with CRM and ERP solutions. I am a digital business analyst requirements with experience gathering and documenting business requirements. I am also fluent in Business Process Modeling Notation (BPMN). I have extensive experience overseeing the deployment and integration of digital revenue engines that align marketing, sales and service against common KPIs.
Social Media Marketing
I've led social media marketing initiatives for Boeing, Johnson & Johnson, LucasFilm, Toyota, the US Dept. of State, the United States Marine Corps, and many others. I help clients integrate social media marketing into their broader marketing campaigns to achieve measurable KPIs. Conversations on social networks move in real-time, which makes outsourcing social media account challenging. My Social Media Pivot Program gives you the expert guidance you need to get more followers and build a community in just 12 weeks.
Eric Schwartzman
Digital Marketing Consultant
I'm a native Los Angeleno, husband, father, and tennis fan.
As a digital marketing consultant, I have 20-years of experience serving clients such as Boeing, Johnson & Johnson, Toyota, the United States Marine Corps, and hundreds of SMBs.
As a global online marketing consultant, I advise, train, facilitate, and coach individuals and organizations on how to grow revenue by pivoting to innovative online and internet marketing initiatives.
I have over 450,000 digital marketing students online. I wrote the first book on B2B digital marketing and a new book called The Digital Pivot: Secrets of Online Marketing. I founded and sold a successful digital marketing SaaS startup and was the Chief Revenue Officer at a $1B B2B.
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