Deep Dive with Bausch & Lomb Digital PR Chief Michael McDougall
This is an exclusive interview with director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall about the fall of the house of Kodak, the online video explosion and social media management for niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors.
He is a digital PR expert who has worked with some of the world's top brands.
3: 28 – McDougallon his panel presentation at the PRSA International Conference.
5:17 – McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.
7:07 – McDougall on NBC's inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.
9:14 – McDougall on how he was viewed at Kodak.
10:44 – McDougall on the future of Kodak with other players like Sony, Canon and Nikon.
12:27 – McDougall on the solutions recall at Bausch & Lomb.
14:11 – McDougall on today's frenzy over social media like Facebook, YouTube, Bebo and Twitter.
17:58 – McDougall on how he uses social media for niche online opportunities.
18:52 – End