fbpx Skip to content

N.Y. PR Tech Conference Lessons Learned; Rubel on Linking

Over the next few days I will be posting some of the lessons I learned from the panelists and attendees at the Bulldog Reporter PR Technology Conference in New York yesterday. Here’s lesson number one, which came from Steve Rubel…I’m paraphrasing….

Marketing people are always so worried about sending people away from their sites. They work so hard to get people to go to their sites and once they’ve got them they try to trap them. But that’s the wrong idea. Send people away. You want people to view your blog as a resource. Send them away to interesting places and they’ll keep coming back. Google built their business by sending people away.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More