Overcoming Content Marketing Agency Challenges with Writer Access CEO Byron White


If you’re in the content marketing agency business and you’ve never heard of the Writer Access content marketing marketplace, this episode will help you generate more revenue for yourself and your clients.

This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has star ratings, recommendations, writer portfolios and an escrow service for holding and releasing funds. Plus, they vet all their writers.

In this episode, we talk about overcoming the two biggest challengers DTC and B2B content marketing agencies face. If you’re a content marketing specialist, this conversation will be familiar and useful. If you’re looking for a content marketing agency near me, this will make you a smarter buyer of content marketing services.

Content Marketing Agency Challenges

  1. The Primary Challenge of Content Marketing: The initial hurdle in content marketing often revolves around the quest for proficient writers who can facilitate the expansion of a top-tier content marketing strategy. This strategy aims not just to compete but to dominate rivals by churning out substantial volumes of original content that embodies the essence of thought leadership.Entity & LSI Keywords: Content marketing, elite-level, content operation, thought leadership, original content, outranking competitors.
  2. The Significance of Subject Matter Expertise in Content Creation: My second most prominent challenge in the realm of content marketing is sourcing writers who possess, or are willing to cultivate, the subject matter expertise necessary to craft informed, valuable content. This content serves the purpose of advancing the existing repository of online knowledge rather than merely reiterating common knowledge.Entity & LSI Keywords: Subject matter expertise, content creation, valuable content, online knowledge, thought leadership.
  3. Retaining Visitors on Web Pages: Attracting visitors to a web page is a complex endeavor. However, once they land on our platform, we face the daunting task of retaining their attention within mere seconds. In scenarios where users, especially those employing browsers like Chrome, exit our webpage within the initial 10 seconds, it sends a signal to Google that our content did not fulfill their search intent.Entity & LSI Keywords: Web page, visitor retention, Chrome browser, Google search results, search intent, user engagement.
  4. The Crucial Link Between Ranking and Search Intent: Mere ranking on search engine results is insufficient. The pivotal factor is our ability to align with and cater to the search intent of users. If we fail in this endeavor, maintaining our ranking becomes increasingly challenging as Google continuously assesses the relevance and satisfaction of user queries.Entity & LSI Keywords: Ranking, search intent, user queries, relevance, satisfaction, search results.

There’s nothing worse than going to a webpage and finding a bunch of useless B2B keyword stuffed content that’s been cribbed together from top ranking pages. So we can’t use articles about Stuff We All Know (S.W.A.K.). We’re looking to bring readers a unique point of view, not more of the same. Bring readers a unique point of view. It’s okay to be funny. But don’t be cliche. Be original, be informed and be gone.

In this podcast, you’ll hear how content marketing consultants and agencies are scaling their written deliverables with Writer Access. And I also shared a case study that resulted in 225 percent revenue growth through an innovative ecommerce marketing program I led for a lifestyle brand.

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