Posts Tagged ‘military recruiting’
Online Marketing Testimonials for Marine Corps Recruiting
There’s nothing like a first person online marketing testimonial to win trust an influencer from online audiences. In this video, Capt. Ted Fienning, a Harvard grad, shares why he quit a high paying job he got straight out of college to join the Marines. The meaning of life is a life of meaning, and that’s…
Read MoreOnline Video Marketing Training at the Marine Corps Educators Workshop
I was retained by the United States Marine Corp to create online videos for public affairs recruiting during the Educator’s Workshop. I shot and edited this video, which is a simulation of the experience of a new recruit arriving at USMC Recruit Depot, Parris Island, S.C.. This video was shot and edited entirely on-site with…
Read MoreTeaching the USMC Public Affairs Command Owned Media Marketing
I shot this video at the USMC Recruit Depot as part of a public affairs initiative I led at Parris Island during the Educator’s Workshop with two objectives in mind. This video is entirely candid and nothing was “staged” for the camera. My first objective was to teach the Marine Corps public affairs command how…
Read MoreGovernance and Use of Social Media in the USMC
The United States Marine Corps has long recognized the value and risk of enabling Marines to communicate from theaters of combat with loved ones. Today, the Marines have two networks they use for communications. One is classified, and the other is non-classified. Social media communications are limited to the non-classified network. That said, Marines in…
Read MoreOnline Video for Public Affairs Workshop for the Marines
Owned, shared and earned media are the key components to building an effective online public affairs campaign. I’ve advised the USMC on owned, shared and earned media relations for many years. Owned media refers to websites, blogs, podcasts, virtual events and any other online content that an organization creates to deliver a message to its…
Read MoreGitmo PR Chief on Online Engagement and the Mainstream Media
Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of Defense will publish data sets at www.data.gov, featuring Guantanamo Public Affairs Chief, US Navy Lieutenant…
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