Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars transform into celebrities and watched their friends become instafamous. They understand how to manipulate media, so they’re not easily manipulated themselves. As a result, the practice of explaining the gap between what companies say and…

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This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including…

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Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most Influential” tech…

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