Navigating the Maze of Reputation Management: Balancing Corporate Actions and Statements

In an era where digital natives reign supreme in media savviness and tech literacy, CEOs operate at the intersection of public scrutiny and acute digital media literacy. Consumers have seen reality TV stars transform into global celebrities, and their friends rise to instant stardom through platforms like Instagram. Their media proficiency empowers them to discern…

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Crisis Management at the Red Cross during Hurricane Katrina

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…

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Working in Tech PR with Sun Microsystems VP Andy Lark

Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most…

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