B2B Led Gen Podcast

Optimizing Your Site for Search with Juliette van Rooyen

By Eric Schwartzman | July 7, 2022

In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…

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Enterprise SEO with Nick Wilsdon

By Eric Schwartzman | June 16, 2022

In this episode. of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick is the co-founder and CEO of TorquePartnership, a company that provides…

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Google Analytics Revenue Attribution with Steffen Hedebrandt

By Eric Schwartzman | May 19, 2022

In this episode we go deep into using Google Analytics for B2B digital revenue attribution with Steffen Hedebrandt, who is the chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, talks about digital revenue attribution, purchase intent and user tracking. Stefan focuses primarily on digital marketing for B2B software as a service providers, all…

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PR Industry Leader Michael Terpin on Promoting Cryptocurrency

By Eric Schwartzman | April 14, 2022

Michael Terpin, an American investor, entrepreneur and former public relations executive. In 2013 he co-founded BitAngels, an investment network for blockchain technology startups and the first angel network for bitcoin and digital currency startups with 500 international investors. In 2014, Michael founded Transform Group, a bitcoin and blockchain marketing firm headquartered in San Juan, Puerto…

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Tech Stacks for RevOps with Jen Spencer

By Eric Schwartzman | March 17, 2022

Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…

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SEO for Everyone with Yoast for WordPress

By Eric Schwartzman | March 10, 2022

With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…

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Blitzscaling, Bigotry, and Bezos with Chris Yeh

By Eric Schwartzman | February 10, 2022

In this episode, writer, investor and entrepreneur Chris Yeh talks about Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies, a book he wrote with Linkedin CEO Reid Hoffman, which explains how companies like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed over profitability to achieve…

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How To Stack Marketing Technology with Scott Brinker

By Eric Schwartzman | January 20, 2022

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a graduate of the MIT Sloan School of Management. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and…

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Google Ends Support for Cookies Forcing Direct to Consumer Ecommerce Marketing to Pivot

By Eric Schwartzman | December 6, 2021
Eric Best, CEO SoundCommerce

In this podcast, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks to us about why some companies outperform online, how…

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Boutique Public Relations Firm COO Katie Kern on Diversity and Inclusion

By Eric Schwartzman | April 1, 2021

In this episode, Katie (Ekaette) Kern, COO of Media Frenzy Global, a PR firm with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…

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