Posts Tagged ‘Podcasting’
A Brief History of Podcasting
The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…
Read MoreSAP Marketing via B2B Online Training Courses [PODCAST]
Find out how SAP marketers are using eLearning to drive the adoption of their latest software products and why social networks may need better legal chops to stand up to DMCA takedown requests from startups like Ashley Madison B2B Marketing News and Trends Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to…
Read MoreWhat Equipment is Needed for a Podcast?
What equipment is needed for a podcast? In B2B social media marketing, where sales cycles are longer and decisions are made by committee, podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on…
Read MorePodcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt
I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…
Read MorePodcast Advertising and Measurement with Michael Dunn
Michael Dunn is CTO of Ultra, bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution. I had a conversation with him when he was at Hearst Interactive Media about podcast advertising and measurement. When he was VP with Hearst Interactive Media, Michael was focused on…
Read MorePodcast Marketing with Pete Blackshaw at Nielsen
Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising, and podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies…
Read MorePodcast Marketing Deep Dive with Gregory Galant
Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience, and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm facilitating podcast marketing. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked…
Read MorePodcast Marketing with Google Ventures Partner Rick Klau
This is a fascinating conversation about podcast marketing in the early days with Rick Klau, the Senior Operating Partner at Google Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience, and the future of podcast marketing.…
Read MorePromoting Podcasters in Los Angeles with LA Podcasters
This is a recording I did of a talk with LA Podcasters about their shows, podcast marketing, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of the Fringe” …
Read MorePublic Relations Podcasters Panel
In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…
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