history of podcasting

The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…

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LISTEN IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks will need better legal chops to stand up to DMCA take down requests from sleazy operations like Ashley Madison NEWS & TRENDS Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to get…

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what equipment is needed for a podcast

What equipment is needed for a podcast? In B2B social media marketing, where sales cycles are longer and decisions are made by committee,  podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on…

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Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution.  This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement.  When he was at VP with Hearst…

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Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote…

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Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg…

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This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for…

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This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of…

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In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me  at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…

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