Digital Audits

Competitor Analysis, Lead Generation and Keyword Research with SimilarWeb

By Eric Schwartzman | April 25, 2020

Having a business with an online presence necessitates being well-versed in the art of tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. But what if you could get those same metrics on your competitors?  Or perhaps on leaders in…

Read More

Data-Driven Decision Making: Avoiding a Dreaded Data Mirage

By Eric Schwartzman | December 13, 2019

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of context, like a mirage shimmering in the desert’s dust. I didn’t hear much said at Dreamforce about incorporating third-party data like customer service inquiries, aggregated product utilization stats, or peer review site data into the…

Read More

Navigating Social Media in Latin America and the Caribbean [Research]

By Eric Schwartzman | March 25, 2015

My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas, and peer multilaterals in Latin America and the Caribbean.[1] This post features a summary of our findings.  Let’s get into the data. Latin American Businesses are Social Latin American Internet users…

Read More

No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.

The information's efficacy is contingent on numerous factors, often outside of our control, including your application of the strategies taught, market conditions, competition, and other economic variables.

By using these recommendations, you agree to indemnify and hold harmless Schwartzman & Associates, Inc., its officers, employees, and agents from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, arising out of or related to your use of the information and techniques provided in the program.

In no event shall Schwartzman & Associates, Inc. be liable for any direct, indirect, punitive, incidental, special, or consequential damages to property or life, whatsoever arising out of or connected with the use or misuse of any information we provide. However, in instances of gross negligence, our liability shall be limited to the amount paid for the program by the participant.

It is recommended that users exercise their discretion and manage their risks while implementing the strategies provided in the program.