Posts Tagged ‘Customer Journeys’
3 Ways Digital Proximity Impacts Content, Conversions and Commerce
When I created the Behind the Curtain podcast for the LA Opera, the goal was to sell tickets to younger audiences. And you can’t sell tickets on iTunes. So, if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus…
Read MoreB2B vs B2C SEO: 5 Content Marketing Insights
If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, creative content strategy, and whether you’re selling a product or a service all factor into your ability to find the right B2B content marketing company to generate leads for…
Read MoreMax Altshuler’s Journey: Mastering Sales-Qualified Leads and Sales-Marketing Synergy
In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…
Read MoreHow to Measure the Business Impact of Public Relations
Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood, Global Head of Data & Analytics at Golin, who explains how to slay the business impact and lack of metrics dragons in this blog post and podcast. To effectively measure the business impact of…
Read MoreRevenue Attribution Models for B2B Marketers
With buyer expectations at all time high, finding the best revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could…
Read More11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making…
Read MoreDeepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech
New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…
Read MoreHow Sales Reps Become Trusted Advisors
Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time, most buyers have established a preferred vendor relationships as well, which is why getting in front of the right crowd to build relationships with prospects early and often is so important. B2B buyers avoid sellers…
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