Posts Tagged ‘Customer Journeys’
3 Ways Digital Proximity Impacts Content, Conversions and Commerce
When I created the Behind the Curtain podcast for the LA Opera, the goal was selling tickets to younger audiences. And you can’t sell tickets on iTunes. So if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus on…
Read MoreB2B vs B2C SEO: 5 Content Marketing Insights
If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, creative content strategy, and whether you’re selling a product or a service all factor into your ability to find the right B2B content marketing company to generate leads for…
Read MoreB2B Content Marketing Strategy Briefing from SEMrush
B2B content marketing is the demand generation pillar in the SEMrush digital marketing strategy. SEMrush sells a SaaS platform popular with SEO consultants that helps with keyword research, content marketing, social media and competitive research. Her goal is to position SEMrush as the best way to automate the optimization-based part of content marketing. Offload the…
Read MoreWhen to Ignore the Data and Trust Your Gut
Three time author and two time unicorn king Max Altshuler has perfected the art and science of finding customers who are ready to buy. The reason it’s not all science is because account sourcing requires finding the middle ground between data and gut instinct. Max has played a key role building demand and nurturing leads…
Read MoreHow to Measure the Business Impact of PR
Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood (@jonnybentwood), Global Head of Data & Analytics at Golin, who generously demonstrated on PR Tech Wednesday how to slay the business impact and lack of metrics dragons. To effectively measure the business impact of…
Read MoreRevenue Attribution Models for B2B Marketers
With buyer expectations at all time high, finding the best revenue attribution models have become a more popular, as companies search for better ways to understand the customer journey. In a report, Forrester found the ROI of Bizible — a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts — could…
Read More11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making…
Read MoreDeepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech
New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…
Read MoreHow Sales Reps Become Trusted Advisors
Seventy percent of B2B buyers wait until after they have defined their needs before engaging a salesperson. By that time, most buyers have established a preferred vendor relationships as well, which is why getting in front of the right crowd to build relationships with prospects early and often is so important. B2B buyers avoid sellers…
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