Posts Tagged ‘stratcomm’
Digital Marketing Strategy: Cultural Cognition at a Communications Tactic
If you’re building a digital marketing strategy to try and win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story.Whether you’re selling policy or product, the public grows uncertain when influencers…
Read MoreClimate Change Communication Strategy: How Tobacco, Oil and Gas Stifle Regulators with Doubt
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How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? This disconnect between the scientific consensus on climate change and public opinion is baffliing. Business interests that oppose…
Read MorePR Advice to LeBron James
Dan Schnur, Director of the Institute for Politics at USC, Shelia Tate, Press Secretary to First Lady Nancy Reagan, Noelia Rodriguez, Press Secretary to First Lady Laura Bush, David Demarest, Press Secretary to President George H.W. Bush, Phyllis Tuck, Hill & Knowlton, Don Spetner, Korn/Ferry International, Joann Killeen, Killeen Furtney, Lou Baglietto, Butterfield Communications and…
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