Posts Tagged ‘social media marketing’
Social Media Marketing with Brian Solis
I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…
Read MoreSocial Media Marketing at Whole Foods with Natanya Anderson
Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past Austin Food Lover’s Alliance president.…
Read MoreFacebook Marketing Strategy Seminar on Psychographic Advertising
A Facebook Marketing Strategy Workshop went deep into the business case, best practices and case studies on how brand marketers are leveraging the social media platform to connect with prospects and generate leads online. This was before the Cambridge Analytica fiasco and political candidates got wise to the potential of wrapping Facebook into their political…
Read MoreBest Company Blogs with Robert Scoble and Shel Israel
This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…
Read MoreSocial Media Management with Phil Gomes and Steve Rubel
This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he…
Read MorePioneering Online Public Relations with Elizabeth Albrycht
This is a conversation I had with public relations consultant and New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations consulting. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and public relations. It was called the…
Read More