Social Media Marketing at Whole Foods with Natanya Anderson

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Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain.

Natanya has a food blog and is a past president of the Austin Food Lover’s Alliance.

Whole Foods Market (acquired by Amazon) is the world's largest organic and natural foods supermarket chain.

In this exclusive interview, she discusses:

• How Whole Foods coordinates and localizes their social media efforts.
• How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
• Managing the sprawl of social media among 1200 representatives
• How the brand provides tools, reports, content and engagement guidance to the stores
• How they use online social media training to bring people up to speed
• What happens if someone makes a mistake?
• Costco vs. Food Workers Union compliant filed with the NLRB.
• And much more!

Special thanks to Babette Pepaj at BakeSpace.