Are Sentiment Analysis Algorithms Accurate?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…

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What Equipment is Needed for a Podcast?

what equipment is needed for a podcast

What equipment is needed for a podcast? In B2B marketing, where sales cycles are longer and decisions are made by committee,  podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on demand has…

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Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…

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Digital Media Analytics at the Audit Bureau of Circulations

Michael J. Lavery, former president of the Audit Bureau of Circulations, talks frankly about paid versus non-paid circulation and the value of print versus online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor. …

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Podcast Marketing with Pete Blackshaw at Nielsen

Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising, and podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies…

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Podcast Marketing Deep Dive with Gregory Galant

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience, and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm facilitating podcast marketing. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked…

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Podcast Marketing with Google Ventures Partner Rick Klau

This is a fascinating conversation about podcast marketing in the early days with Rick Klau, the Senior Operating Partner at Google Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience, and the future of podcast marketing.…

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