Posts Tagged ‘Media Measurement’
Are Sentiment Analysis Algorithms Accurate?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…
Read MoreMedia Monitoring with Salesforce Marketing Cloud
Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. …
Read MoreWhat Equipment is Needed for a Podcast?
What equipment is needed for a podcast? In B2B social media marketing, where sales cycles are longer and decisions are made by committee, podcasts can be a great tool for educating your prospects, since it’s easier to listen than it is to read. The cost of the equipment required to produced audio and video on…
Read MorePodcast Measurement Best Practices with Larry Gerbrandt from Nielsen
I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on…
Read MoreMeasuring Digital Media at the Audit Bureau of Circulations
Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation…
Read MorePodcast Measurement with Pete Blackshaw at Nielsen
Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was…
Read MorePodcast Advertising Deep Dive with Gregory Galant
Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg…
Read MorePodcast Measurement with Google Ventures Partner Rick Klau
This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for…
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