Posts Tagged ‘public relations coaching’
Los Angeles PR Consultant Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career.…
Read MoreIntro to Public Relations Agency Management with Tony Sapienza
Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony…
Read MoreInside Telecommunications PR with Verizon VP Eric Rabe
This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned…
Read MoreMedia Training Deep Dive with Jim Cameron
This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me. Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…
Read MorePublic Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
Read MorePitching Broadcast News with CNN Anchor Ali Velshi
In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…
Read MorePublic Relations Agency Management with Al Golin
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES: 4:24 – Al Golin explains what public relations is. 5:35 – Golin…
Read MorePR Life Experience From Burson-Marsteller Founder Harold Burson
This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman…
Read MoreUser Experience is the New PR with Jakob Nielsen
The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
Read MoreClub Promoter Ivan Kane Explains What Makes Cool
This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,…
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