Los Angeles PR Consultant Howard Bragman Passes at 66

Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career.…

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Public Relations Agency Management with Tony Sapienza

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…

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PR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi

In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…

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User Experience is the New PR with Jakob Nielsen

The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…

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Club Promoter Ivan Kane Explains What Makes Cool

Join us as we delve into a fascinating discussion with Ivan Kane, the renowned nightlife maestro of Hollywood, as identified by The New York Times, centered around the elements that lend an aura of ‘cool’. The keys to his triumph serve as illuminating knowledge for professionals in public relations firms and marketing agencies, who are…

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