psychographic advertising

Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation of…

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As psyched as readers of this blog may be about the benefits of integrating social media into marketing, PR and organizational communication, it seems we’re all still learning how to implement social media polices that effectively redefine information discovery and reputation management. Despite the wide spread adoption of social media on a global basis, most…

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https://www.flickr.com/photos/stephenpoff/2312981944/

If your social media policy restricts employees from criticizing your company on social media, you definitely need to read this. And you need to read it carefully. Because it could save you a lot of money, and a lot of aggravation. According to a story by Steve Greenhouse (@greenhousenyt) of the New York Times, the…

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US Army Lieutenant Colonel Daniel King, Deputy Director at US Pacific Command on the North Korean Nuclear threat and a rise in spoofed Facebook pages of US Military officials.  This is an excerpt for an audio interview with the Lt. Colonel, which is available for download.

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This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including…

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