Posts Tagged ‘public relations agency management’
Public Relations Agency Management with Tony Sapienza
Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…
Read MoreGolin Harris Founder Al Golin on Public Relations Management Best Practices
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. PR Management Best Practices 4:24 – Al Golin explains what public relations is. 5:35 –…
Read MoreBurson-Marsteller Founder Harold Burson on Importance of PR Consulting Experience
Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…
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