In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…

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social media policies

Social media policies aren’t typically the first thing that come to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourages employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…

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social media policy tips

This social media policy tip says when you’re developing a social media guidelines, it’s a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement. Consider this in tandem with lost productivity concerns and security risks. A lawsuit filed by PhoneDog.com against Noah Kravitz for “misappropriation…

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