Posts Tagged ‘Employee Advocacy’
Inside The SAP Global Brand Advocacy Program
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…
Read MoreSocial Media Policy Tip: Encourage Employee Advocacy
This social media policy tip says when you’re developing a social media guidelines, it’s a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement. Consider this in tandem with lost productivity concerns and security risks. A lawsuit filed by PhoneDog.com against Noah Kravitz for “misappropriation…
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