On the Record Online Podcast

Working in Tech PR with Sun Microsystems VP Andy Lark

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Eric Schwartzman

Eric Schwartzman

I help #startups, change-ups & scale-ups pivot to #digitalmarketing Podcasts: http://ericschwartzman.com/prtw & http://ericschwartzman.com/b2blg SaaS founder & author

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Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business.

I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year.

Named by PR Week as one of the “Most Influential” tech PR professionals, Lark goes talks about the latest trends in Online communications on my podcast “On the Record…Online.”

Photo by Ian Kennedy.

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman with a foreword by New York Times Best Selling Author David Pogue is a comprehensive guide that teaches businesses how to adapt to the digital world and make a successful online marketing strategy. The book starts with an introduction to the history of marketing and how it has changed with the advent of digital technology. It then delves into the different aspects of online marketing, including website design, content marketing, social media marketing, email marketing, and search engine optimization. The author explains each concept in detail and provides practical advice on how businesses can implement them to increase their online visibility and attract more customers. He also emphasizes the importance of measuring the success of online marketing campaigns and how businesses can use analytics to make data-driven decisions. The book also includes case studies of successful online marketing campaigns and interviews with experts in the field, providing real-world examples and insights. Overall, The Digital Pivot is a valuable resource for businesses looking to make a successful transition to the digital world and improve their online marketing efforts.

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