Posts by Eric Schwartzman
Does Human Resources Understand Social Media with Tim Sackett
Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast. We talked to Tim Sackett, EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm, and Recruiting Processing…
Read MoreMedia Monitoring with Feedly
News and social media monitoring remains critical to effective social media marketing. Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,…
Read MoreEmployment Marketing at Sodexo: Attracting Talent through Content Marketing
In a tight job market, attracting top talent through employment marketing at Sodexo – the 20th largest employer in the world and the most prominent company most people have never heard of – involves much more than just a LinkedIn presence and a blog. Consumer marketing strategies can also be applied to employment marketing. The…
Read MoreStrategies for Successful Social Media Recruiting
In this exclusive podcast interview hosted by Eric Schwartzman, HR recruiters Steve Levy and Tom Bolt share invaluable insights into social media recruiting. As businesses increasingly turn to digital channels to source and screen candidates, the discussion delves into various aspects of social media recruitment strategies, legal considerations, and emerging trends. Legal Risks and Ethical…
Read MoreSocial Media Marketing at Whole Foods with Natanya Anderson
Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past Austin Food Lover’s Alliance president.…
Read MoreSocial Media Monitoring with Netvibes
In this episode, Netvibes CEO Freddy Mini shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in…
Read MoreSEC Ruling on Social Media with Glen Gilmore
On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…
Read MoreB2B Social Media Panel at Social Media Club L.A.
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…
Read MoreWhy Social Media Marketing is NOT the Future of Business
Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.
Read MoreMayo Clinic Lawyer Explains HIPAA and Social Media
Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare…
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