fbpx Skip to content

B2B Social Media Panel at Social Media Club L.A.

8581198978_a4c186a293_b
PlayPlay

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?

These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social media at work through self-paced, on-demand social media training.

Panelists:

Topics:

  1. What are the differences between B2C and B2B social media marketing?
  2. How should B2B determine their paid, earned and owned social media mix?
  3. How are B2Bs inspiring the Ultimate Moment of Truth that Brian Solis suggests in his new book
  4. What are the essential ingredients of a vibrant B2B customer community?
  5. How do you build a B2B ambassador program that gets coworkers and SMEs using social media as well?
  6. Is there a relationship between trust and ease-of-use and do you trust the new Linkedin Skills & Expertise Endorsements?

Special thanks to Steven Swimmer of Swimmer Media.

Mockup Transp 2 (1)
Download the Report

State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Inside The SAP Global Brand Advocacy Program

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Social Media for Financial Services

Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest…

Read More

Top PR Firms Commit to Abide by Wikipedia Terms of Use

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely…

Read More

Enterprise Social Compliance Best Practices

Most people think social media compliance is just for regulated industries. And it’s true that regulated industries…

Read More