On the Record Online Podcast

How to Pitch John Markoff at the New York Times

By Eric Schwartzman | July 19, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy

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How to Pitch Richard Johnson at the New York Post’s Page Six

By Eric Schwartzman | June 22, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference, which draws public relations firm agency professionals nationwide, and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talks about How he…

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How to Pitch Wired Magazine Editor Jeffrey O’Brien

By Eric Schwartzman | April 12, 2005

If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine.  Topics include:

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Pitching Mobile Tech News with Chris Null

By Eric Schwartzman | April 12, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Mobile Magazine editor Christopher Null. He gives entertainment, technology, and media public relations firms representing wi-fi and mobile entertainment accounts great media relations tips on pitching stories. What type of stories…

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How to Pitch Brad Stone at Newsweek

By Eric Schwartzman | April 12, 2005

This is one of my first podcasts.  It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was a technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming. This podcast was recorded to help technology public relations firm professionals improve their…

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How to Pitch Chris Taylor at Time Magazine

By Eric Schwartzman | April 12, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Time Magazine Silicon Valley Bureau Chief Chris Taylor sharing these nuggets with tech PR firms: Photo by Charisse Kenion on Unsplash

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How to Pitch USA Today with Elizabeth Weise

By Eric Schwartzman | April 11, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations firm executives: This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media…

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How to Pitch the Wall Street Journal with Nick Wingfield

By Eric Schwartzman | April 11, 2005

Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations firm leaders about effective PR media pitches, the art of condensing a media pitch into an email subject line, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical perspective and breaking technology news…

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Working in Tech PR with Sun Microsystems VP Andy Lark

By Eric Schwartzman | April 11, 2005

Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most…

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Pitching the San Jose Mercury News with Editor David Satterfield

By Eric Schwartzman | April 11, 2005

Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link

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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.