How to Pitch Brad Stone at Newsweek

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This is one of my first podcasts.  It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was a technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming.

This podcast was recorded to help technology public relations firm professionals improve their media relations practices when pitching news to journalists.

• Stone discusses how technology has changed the relationship between PR and the media.
• Why phone story pitches are least effective
• The difference between interruption vs. on-demand communications
• The importance of cultivating online resources